About the Role

As the Senior Director of Marketing for Spain & Italy (SharkNinja), you will play a pivotal role in shaping and executing the brand’s regional marketing strategy while contributing to the global vision. Acting as the voice of Southern Europe, you will ensure that regional consumer insights, cultural nuances, and market dynamics are embedded into global strategies.

You will lead the adaptation and execution of marketing initiatives across Spain and Italy, empowering local teams to deliver impactful, culturally relevant campaigns that drive brand growth and commercial success. This is a highly visible leadership role requiring a blend of strategic thinking, storytelling, local expertise, and strong commercial acumen.

What You’ll Do

Regional Leadership & Strategic Planning

• Represent the voice of Spanish and Italian consumers to global leadership, advocating for regional nuances in behavior, retail environments, and media landscapes
• Lead the localization and activation of global marketing strategies, ensuring alignment with brand standards and regional priorities
• Influence global stakeholders by identifying opportunities and requirements for success in Southern Europe, helping shape global marketing agendas

Go-to-Market Excellence

• Own end-to-end go-to-market (GTM) strategy and execution, including product positioning, launch planning, pricing strategy, and retail readiness
• Drive the localization of global campaigns to ensure cultural relevance, consistency, and measurable business impact
• Partner closely with Sales teams to accelerate category growth, strengthen retail execution, and optimize trade marketing initiatives across key accounts

Brand Stewardship, Consumer Insight & Performance

• Champion a consumer-first approach, leveraging regional insights to inform brand positioning, product development, and innovation pipelines
• Monitor and analyze regional performance metrics, optimizing marketing investments to maximize ROI and drive continuous improvement
• Ensure the Ninja portfolio remains competitively positioned for sustainable growth and cultural relevance across Spain and Italy

Team Leadership & Cross-Functional Collaboration

• Build, lead, and inspire a high-performing regional marketing team across Spain and Italy
• Foster strong collaboration across Product Marketing, Media, Social, PR, Creative, Sales, and distributor partners to deliver integrated marketing impact
• Develop team capabilities and nurture future leadership talent within the organization

What You’ll Bring

• Extensive experience in marketing, ideally within FMCG/CPG or consumer durables, with at least 5 years in a senior leadership role overseeing multiple markets
• Deep understanding of Spanish and Italian consumer behavior, cultural dynamics, and retail/media landscapes
• Proven track record of successfully adapting and executing global marketing strategies within regional markets
• Strong leadership presence with the ability to influence cross-functional stakeholders and senior executives
• Demonstrated ability to build and develop high-performing teams
• Commercially driven mindset with strong analytical and decision-making skills
• Willingness to travel across Spain, Italy, and to global headquarters as required

As the Senior Director, Global Media Strategy & Activation for Shark Home, you will lead the development and execution of full-funnel, data-driven media strategies across global markets. This is a high-impact leadership role for a strategic, results driven, critical thinker who can balance long-term brand building with short-term performance goals. 

You will oversee top-of-funnel paid media investment across regions, while aligning with lower-funnel efforts led by DTC, Retail, and Amazon teams. Your leadership will drive innovation, elevate brand visibility, and deliver measurable business outcomes across North America, Latin America, Canada, and EMEA.

Responsibilities

Global Media Strategy & Execution

• Lead the development and implementation of integrated media strategies for new product launches and core categories.
• Own the global media budget for Shark Home, ensuring optimal allocation and ROI across markets.
• Drive full-funnel planning across TV, streaming, digital, social, OOH, and emerging platforms.
• Translate business and marketing goals into actionable media briefs and performance-driven campaigns.

Audience & Data-Driven Planning

• Leverage analytics, audience insights, and media mix modeling to inform targeting, optimize spend, and improve campaign effectiveness.
• Partner with analytics and digital teams to track KPIs, triangulate performance, and refine strategies in real time.
• Champion an audience-first approach to planning, activation, and measurement.

Cross-Functional & Agency Leadership

• Serve as the primary media lead across internal teams including Brand, Creative, Social, PR, Sales, and CX.
• Build a global media leadership framework, while connecting and integrating the local teams to ensure consistency and market nuance.
• Manage global and regional media agency relationships, including contract negotiations, performance reviews, and quarterly business updates.
• Collaborate with in-house and external partners to ensure seamless execution of 360° campaigns.

Innovation & Future Readiness

• Stay ahead of media trends and emerging technologies to drive innovation and future-proof media investment.
• Pilot new platforms, new first to market opportunities, and ad tech solutions to expand reach and engagement
• Lead media transformation initiatives that enhance agility, efficiency, and impact.
• Uncover and unlock incremental business value through media partnerships

Team Leadership & Influence

• Lead and mentor a high-performing global media team, fostering a culture of collaboration, creativity, and accountability.
• Act as a key member of the senior media leadership team, providing expert media insights to guide strategic decisions.
• Present media performance and strategic recommendations to executive stakeholders with clarity and influence.

What You’ll Bring

Qualifications

• 12+ years of experience in global media strategy, planning, and investment—ideally in product technology, CPG, or high-growth consumer categories.
• Experience in matrixed, multinational organizations with a proven ability to drive operational transformation.
• Proven success leading full-funnel media campaigns across multiple regions.
• Deep knowledge of traditional, digital, and emerging media platforms.
• Strong analytical mindset with experience using tools like Google Analytics, Meta Ads, DSPs, and MMM.
• Experience managing complex budgets, agency relationships, and cross-functional teams in a matrixed environment.
• Exceptional leadership, communication, and stakeholder management skills.
• A passion for innovation, a bias for action, and a track record of driving measurable business growth through media.

Experience:

• Global oversight at a Fortune 500 or high-growth brand
• Led social operations or transformation at scale – e.g., implementing global content systems, in-housing social media, consolidating tools, etc.
• Demonstrated success in driving measurable business impact through social operations.

This role is ON SITE in our Needham, MA office 3x a week 

Our mission to positively impact people's lives every day in every home around the world allows our employees to be thinkers and tinkerers, designers and doers, creators and number crunchers, makers of things they love.   
  
The Manager, Brand Marketing role will be responsible for driving the global growth of a diverse portfolio of products through breakthrough innovation.  In this role, you will develop category innovation pipeline, from concept development to execution and will lead cross functional teams through the commercialization process.  The Manager, Brand Marketing will help to drive consistency in voice, tone and message across all channels (i.e., Packaging, Advertising, PR, Social/Content Marketing and Web Properties, collateral, trade etc.). This person will contribute effectively to the development of brand strategy, help shape the marketing plan development, and ensure excellence of execution in market to deliver upon category goals. 
 
 Here are some of the EXCITING things you’ll get to do:

• Be the category expert: understand price, positioning, competitive landscape and market needs
• Digest insights, connect the dots, summarize conclusions and recommend a comprehensive product assortment and roadmap that will drive a high rate of sale
• Develop category/brand positioning strategies, portfolio architecture, product level concepts, breakthrough claims, and pricing strategies with the goal of increasing marketability and maximizing sales
• Drive a consumer first mentality to develop relevant messaging and assets that deliver clear consumer understanding of products and brand, via partnership with Consumer Insights across global markets
• Working with the Product Development, Creative Services and Sales team to develop worldwide go-to-market plans
• Specifically, message development and execution for packaging, digital, in-store, collateral and support for infomercial/advertising and digital efforts
• Conduct post evaluation and analysis of activities, recommending improvements and evolutions of future brand activity
• Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products
• Work with Sales and Trade Marketing to develop breakthrough sell-in stories and in-store merchandising
• Support development and implementation of best practices and processes across all consumer touchpoints
• Manage creative development processes (i.e. timeline, approvals, protocols)
• Manage and develop Associate Brand Managers 

ATTRIBUTES & SKILLS:

• 5 years of Marketing experience, preferably with direct responsibility for Product Marketing, messaging, positioning, and innovation planning and execution
• 3 years of prior experience in Consumer-Packaged Goods
• Experience leveraging consumer insights to develop effective marketing programs and campaigns
• Experience in creative strategy development, advertising and launching new products
• Degree in Marketing or related field, or equivalent, MBA preferred

ABOUT US

At SharkNinja, our purpose is to positively impact people’s lives every day in every home around the world. We work very hard to provide our consumers with high quality, exciting 5-star products that make life easier. We thrive on passion and innovation, and are looking for great people, with great ideas, who want to create the next big thing.  We take a team approach to our projects, where everyone has a voice. We want individuals to push limits, look outside the box and think the unthinkable. With the explosive growth we have been experiencing, we’re looking for motivated individuals to join us on our exciting journey. People need to think big, move fast and want to make a significant impact.  Are you ready?

ABOUT THE JOB

Our goal is to make Shark a true “devotion brand” – built on deep category and consumer understanding, and brought to life through intentional, breakthrough marketing that drives both brand health and profitable growth. This is an opportunity to influence meaningful brand and business outcomes in a fast-paced, high-growth environment, while helping shape how millions of consumers experience Shark every day.

The Associate Brand Manager will support the category team in executing marketing strategies by contributing to the development of brand strategy, category assortment, and marketing plans that drive program success and strong sales performance.

This role plays a key part in the end-to-end marketing execution, while also contributing to broader Shark brand initiatives. Responsibilities span business analysis, commercialization, brand development, and integrated marketing planning.

RESPONSIBILITIES

With direction and oversight from the category lead, the Associate Brand Manager (Corded) will be responsible for the following:

• Support the development of compelling product and brand stories tailored for ecommerce, DTC, and retail channels
• Coordinate go-to-market planning and product launches in collaboration with Global Marketing, IMC, and cross-functional teams
• Shape consumer profiles for brand and sub-brands, including behaviors, attitudes, and media preferences
• Analyze category trends, competitor strategies, and consumer insights to identify growth opportunities and white space
• Translate insights into clear messaging, creative briefs, and campaigns that resonate with target audiences
• Create sales enablement materials, including presentations, storyboards, and collateral to support retailer and distributor sell-in
• Work with Consumer Insights to validate messaging and product propositions
• Participate in post-launch evaluations and help apply learnings to future campaigns and commercialization efforts
• Manage multiple projects with strong attention to detail, clear communication, and a proactive, solutions-oriented mindset
• Stay current on the competitive landscape, storytelling strategies, and emerging market trends

KEY INTERFACES

• Company Leadership: To align brand strategies and marketing plans.
• Product Development: To ensure products align with target audience needs and overall brand strategy.
• Consumer Insights: To leverage research to understand unmet needs and optimize messaging.
• Sales Strategy: To collaborate to build flexible programs that engage key retailers and shoppers.
• Finance: To partner to set fiscal targets and evaluate program success.

REQUIREMENTS

• 3+ years of marketing experience, ideally in CPG
• Broad spectrum of marketing skills: defining strategies, building plans, driving product launches, and in-market execution
• Strong skills in brand strategy, messaging, and communication strategy and execution
• Strategic thinker with a bias for action and creative problem-solving
• Proven ability to leverage consumer insights for effective campaigns and product launches
• Highly analytical; able to mine and interpret data to drive decisions
• Excellent project management skills; comfortable leading multiple initiatives in parallel, navigating a complex cross-functional matrix
• Exceptional communication and presentation abilities
• Comfortable working at a fast, iterative pace with a “progress vs. perfection” mindset

Position Overview 

The Senior Manager of Partnerships, Licensing & Collectibles is responsible for leading the strategy, development, and execution of branded collectibles (custom LTE products in partnership with talent or brand relationships), licensed products, and mailer programs that enhance the consumer experience and strengthen emotional connection with our brands. This role sits at the intersection of brand storytelling, product marketing, and consumer engagement, turning physical touchpoints into meaningful brand moments. 

You will own the end-to-end lifecycle of collectibles and PR mailers, from concept through production and global rollout, partnering closely with Product Marketing, Integrated Marketing, Creative, Operations, and Supply Chain teams. The ideal candidate is both creatively driven and operationally strong, with a sharp eye for detail, a passion for brand craft, and a bias toward action. 

Responsibilities 

• Own the collectibles and mailers strategy across SharkNinja, ensuring alignment with brand positioning, product launches, and seasonal priorities 

• Develop compelling, on brand concepts for mailers and collectibles that elevate our brands within culture and unlock incremental revenue streams for collectibles. 

• Lead cross-functional collaboration with Brand, Creative, Product Marketing, Operations, Legal, and Supply Chain to ensure seamless execution 

• Partner with Creative teams, ID, and CMF to brief, review, and refine designs, copy, and materials 

• Track performance and impact, using consumer feedback, engagement metrics, and operational learnings to optimize future programs 

• Ensure global scalability, adapting programs for regional markets while maintaining brand consistency 

• Stay ahead of trends in packaging, collectibles, materials, and consumer engagement to fuel innovation 

Key Functional Skills/Knowledge 

• Strong brand sensibility with an appreciation for design, storytelling, and physical brand experiences 

• Proven ability to manage complex, cross-functional projects from concept through delivery 

• Excellent organizational and project management skills, with attention to detail and deadlines 

• Experience working with external vendors and production partners 

• Ability to balance creativity with operational and budget constraints 

• Strong communication skills, with the ability to influence across teams and levels 

• Analytical mindset with comfort evaluating effectiveness and ROI 

• Comfortable operating in a fast-paced, high-growth environment 

Qualifications 

• 7+ years of experience in brand marketing, packaging, product marketing, experiential marketing, or related fields 

• Demonstrated experience developing and executing physical brand assets (e.g., packaging elements, cojllectibles, brand licensing) 

• Experience working with global teams and supporting multi-market rollouts 

• Familiarity with creative production, print processes, and manufacturing timelines 

• Experience managing budgets and external partners 

This role is not open to relocation

*must be in Needham MA 3x a week

Overview 

The Manager, Commercialization Readiness is responsible for driving end-to-end go-to-market (GTM) planning and execution for new product launches within their region. This role partners closely with global, regional, and local cross-functional teams to ensure aligned messaging, seamless execution, and strong launch performance. The position plays a key role in strengthening launch readiness muscle across markets and ensuring launches are fully coordinated across Retail, Inventory, Demand Generation, and Media. 

Responsibilities 

Planning & Coordination 

• Develop and manage GTM plans, timelines, and deliverables for new product launches and campaigns. 

• Ensure brand consistency and operational alignment across all stakeholder groups. 

• Lead and manage brand product launches across the Americas or EMEA. 

• Strengthen market-level launch readiness capabilities. 

Cross-Functional Alignment 

• Serve as the central point of contact across global, regional, and local teams. 

• Facilitate communication to ensure consistent messaging and flawless execution. 

• Ensure launch execution is aligned across Retail Sets, Inventory, DG, and Media Spend. 

Risk & Issue Management 

• Identify potential launch risks and develop mitigation plans. 

• Ensure compliance with brand and regulatory standards throughout the launch process. 

Performance Tracking 

• Monitor KPIs and launch effectiveness. 

• Analyze results and provide insights for continuous improvement. 

Stakeholder Communication 

• Provide clear updates to leadership and ensure full visibility for all stakeholders regarding progress, risks, and dependencies. 

Product Development Integration 

• Ensure learnings from NPD and executive reviews are cascaded and activated locally. 

Requirements 

• Minimum 5+ years of direct Program Management leadership experience in consumer goods, particularly home appliances or adjacent categories. 

• Proficiency in Excel, AirTable (or comparable tools), PowerBI 

• Go-to-Market Expertise – Strong understanding of launch planning and execution. 

• Cross-Functional Collaboration – Experience working effectively across global teams. 

• Adaptability – Thrives in fast-paced, dynamic environments. 
•  

SharkNinja is seeking a strategic, globally minded, and results‑driven media leader to oversee media excellence, cross‑regional strategy, and agile activation across Mexico and LATAM markets—a core engine of SharkNinja’s global expansion.

As the Director of Media, LATAM you will build and lead the media strategy, frameworks, and operating models that empower markets to plan and activate quickly, effectively, and consistently. You will guide full‑funnel media execution across emerging regions, ensuring top‑of‑funnel and brand-building efforts complement performance-driven plans led by DTC, Retail Media, and Amazon teams.

This is a high‑impact leadership role for a critical thinker who excels in complexity, thrives in high‑growth environments, and brings an agile, test‑and‑learn mindset to modern media.

Responsibilities

Growth Market Paid Media Strategy & Execution

• Lead the development of integrated, full‑funnel media strategies for Mexico, Brazil, and LATAM markets, spanning top‑funnel, with a “social-first” mindset (Paid Social, Video, Partnerships), mid‑funnel channels (Paid Social), and complementing lower‑funnel programs (Amazon, Retail Media, DTC).
• Create cross‑region media playbooks, templates, and operating frameworks that enable rapid and repeatable planning.

• Develop and maintain country-level marketing strategies and budgets, balancing global priorities with local market realities.
• Partner with regional and distributor marketing teams to co-develop localized plans that reflect cultural nuances, market maturity, and commercial potential (specific markets across LATAM).

• Translate commercial and brand goals into clear, actionable media briefs for regional teams and agency partners.
• Ensure media plans align with global priorities while reflecting local nuance and market realities.
• Lead media transformation initiatives that improve speed, agility, automation, and measurement maturity.

Agile Campaign Management & performance Optimization

• Oversee planning, activation, and optimization across digital, social, OLV/CTV, OOH, and emerging channels.
• Guide markets on budget allocation frameworks, ensuring investments maximize ROI and support quarterly forecasts.
• Review weekly performance data across media mix, creative, and pacing; provide direction to optimize in real time.
• Triangulate insights across analytics, MMM, brand lift, and in‑platform metrics to refine strategies and build learning agendas.

Cross Functional Partnership & Agency Leadership

• Serve as the senior media partner for Growth Markets—collaborating with Brand, Creative, IMC, Social, Performance Media, Insights, Amazon/Retail, and Market GMs.
• Build bridges between global and regional teams to ensure connection, consistency, and shared learnings.
• Lead global and regional agency relationships—overseeing briefing, performance reviews, optimizations, and quarterly business updates.
• Partner with local teams to ensure media supports commercial plans, distribution timelines, and product launch calendars.

Leadership, Influence, Capability Building

• Mentor and guide regional marketers, elevating media expertise across Growth Markets.
• Establish a global‑to‑local media leadership framework that enhances consistency and operational excellence.
• Act as a key member of the global media leadership team, providing insights and recommendations to senior executives.
• Present strategies, performance updates, and opportunities with clarity, confidence, and influence.

Data, Measurement & Innovation

• Champion measurement excellence across Growth Markets, showcasing leadership across audience strategy, and incrementality frameworks.
• Collaborate with Insights, Analytics, and Retail partners to develop Point-of-Sale dashboards and learning agendas that elevate decision‑making.
• Lead testing and innovation roadmap to continuously advance SharkNinja’s commerce maturity.

What You’ll Bring

Qualifications

• 10–15+ years of experience in media strategy, planning, and investment across global or multi‑market environments.
• Proven experience driving full‑funnel media programs in high‑growth consumer categories (tech, appliances, CPG, retail, etc.).
• Strong analytical mindset with experience leveraging MMM, analytics dashboards, DSPs, platform tools, and audience insights.
• Demonstrated success managing complex budgets and leading agency relationships.
• Strong communication, collaboration, and stakeholder leadership skills.
• Experience in matrixed, multinational environments with the ability to influence without authority.

Preferred Qualifications

• Experience in high‑growth consumer brands or multi-category portfolio environments.
• Demonstrated success driving SKU‑level performance and retailer‑aligned media activation.
• Oversight of growth or emerging regions (EMEA, Middle East, Africa, LATAM).
• Familiarity with distributor models, retail media networks and shopper media ecosystems.
• Experience leading content systems, media transformations, or global playbook development.

Success in This Role Looks Like

• Growth Markets adopt consistent, agile, and high‑quality media planning practices.
• Media investments unlock measurable brand growth and lift across diverse regions.
• Markets plan and activate faster, with clearer frameworks and stronger decision‑making.
• Playbooks, toolkits, and processes become trusted global standards.
• SharkNinja drives outsized brand visibility and commercial impact across high‑growth regions.

As part of the phenomenal growth SharkNinja has achieved over the last few years we have an exciting new opportunity for a PR Manager to join our team. 

This regional role will support markets across EMEA, with a focus on South Africa, Italy and Spain. Working cross-functionally, you will develop and deliver breakthrough PR with close country collaboration. 

We are looking for a PR Manager with strategic thinking and a broad spectrum of skills from storytelling to building winning PR plans in EMEA (experience in working with South Africa is essential).  

The PR team protects SharkNinja’s reputation, promoting the brand and its products. The role will be responsible for managing the development and implementation of the EMEA PR strategy, in collaboration with the brand marketing and social teams. This includes promoting the brand across all media types and categories – increasing efforts to deliver earned media outputs in lifestyle, beauty and technology media. As the brand continues to grow, this will be a pivotal role in helping to drive awareness and consideration. 

This role will be responsible for creating and delivering successful campaigns to promote new product launches and will ensure integration with other marketing functions (digital, social, partnerships, and media) to maximiseefficiency and ROI. The role will support the development of the PR team across the Demand Generation department, its working relationship with our retained PR agencies and distributor partners, and its remit within the broader earned media team and the local marketing teams.  

What you’ll do:

• Manage day-to-day PR activity and work closely with the local Marketing and Social Media teams to execute business strategy and objectives across key markets 

• Localisation and development of high-impact PR assets, including press releases and obtaining local legal approval  

• Build strong relationships with key media across lifestyle, tech, beauty and trade press 

• Understand key demographics and relevant cultural trends 

• Oversee output of external PR agencies and local distributor partners to implement awards and reviews programmes, product launches and integrated campaigns 

• Manage and oversee written award entries across product ranges 

• Work with the wider business and external agencies to achieve monthly KPIs set across all territories 

• Communicate within the EMEA and Global teams regarding content priorities, product focuses, and campaigns on a daily and weekly basis 

• Prepare and share best practices with local market and global teams 

• Working with Head of PR for EMEA, manage ongoing budgets and activity spend across key markets 

• Measure and evaluate - collate weekly reports for monitoring and contributing to wider business updates 

What you’ll bring:

• Proven experience in consumer PR  

• A multi-tasker that can switch between strategy and tactics 

• Communicate with external agency partners for EMEA countries – directing them on projects and driving for results             

• Prepare and share best practices with local market and global teams 

• Evaluate opportunities for partnerships on an on-going basis 

• Maintain a keen understanding of industry trends to elevate campaign planning 

• Be able to manage day-to-day press office activities including sample ordering, review requests and rotation plans for gain maximum results 

• Experienced in managing PR campaigns with a wide range of objectives and KPIs 

• Excellent at communicating and have the ability to work well alone, as well as with different departments across the business 

• Solid media relations skills with existing relationships in the consumer, lifestyle, national and broadcast press 

• Experience in managing agencies (or coming from agency side) 

• Experience working across EMEA markets 

• Passion for food, tech and beauty 

• A strategic and commercial thinker, able to make recommendations with business KPIs in mind 

• Someone who demonstrates strong data and analytical skills to interpret results, anticipate challenges, and form solutions 

• Adaptable, agile, able to multitask, and switch between strategy and tactics 

• A natural relationship builder 

• Proficient in Italian and/or Spanish. Fluent in English. 

• Eligible to work in the UK and willing to travel as required  

Director, Merchandising 

Marketing  |  Needham, Massachusetts  |  Hybrid (3 days onsite) 

About Us 

SharkNinja is a global marketing and product design company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. 

The Role 

SharkNinja is building a new merchandising capability and is seeking a Director, Merchandising to own the design-led merchandising strategy across the Shark and Ninja portfolio. This role sits within the Marketing organization and partners directly with our Design Labs team to shape what’s next—translating creative vision into a commercially compelling product roadmap that drives consumer excitement, brand heat, and category growth. 

This is a high-visibility, high-impact role. The Director, Merchandising will work directly with senior leadership—including the CEO—to set the merchandising vision and bring it to life. We are looking for a hands-on doer, not a layer of management: someone who has personally shaped the merchandising roadmap of their own brand, led seasonal collection planning, directed color and trends strategy, and driven culture-worthy product moments that consumers talk about. 

The ideal candidate comes from a brand-owner environment—where they designed and built the products and owned the assortment strategy, not a retail or wholesale environment where they curated others’ products. They understand the power of showing something new to the consumer and can channel that instinct into SharkNinja’s product design and go-to-market engine. 

What You’ll Do 

Merchandising Strategy & Assortment Planning 

• Own the end-to-end merchandising roadmap across Shark and Ninja product lines, defining the seasonal and annual cadence of colorways, limited editions, collectibles, and social-worthy product drops. 

• Lead assortment planning and product lifecycle management, ensuring the right product mix is in market at the right time to maximize sell-through, margin, and brand relevance. 

• Develop and manage price architecture, style attributes, and product segmentation frameworks (e.g., core vs. seasonal vs. limited edition) that balance brand storytelling with commercial rigor. 

Color, Trends & Product Creation 

• Develop and execute a color strategy by product category, informed by seasonal trend forecasting, consumer insights, materials innovation, and competitive intelligence. 

• Partner with Design Labs to direct the creative team on what’s needed—pushing them on colors, finishes, textures, and product expressions that align with the merchandising roadmap and commercial objectives. 

• Bring an outside-in perspective on trends in materials, finishes, packaging, and product presentation that elevate SharkNinja’s shelf presence, DTC experience, and cultural relevance. 

Cross-Functional Partnership & Go-to-Market 

• Collaborate with Product Development, Engineering, Brand Marketing, Sales, and Commercial Planning to integrate the merchandising strategy into the New Product Development pipeline and go-to-market plans. 

• Represent the Merchandising function at key product creation meetings, seasonal reviews, and sell-in presentations, ensuring the voice of the consumer and the brand is present at every stage. 

• Partner with Planning and Allocation functions to ensure inventory strategies support the merchandising vision—right product, right place, right time. 

Leadership & Vision 

• Work directly with the CEO, Chief Brand & Experience Officer, and senior leadership to set and present the merchandising vision with conviction and clarity. 

• Champion a culture of product obsession and consumer-first thinking—identifying opportunities for culture-oriented, limited-edition, and social-worthy product moments that generate earned media and consumer buzz. 

• Build the merchandising function’s processes, tools, seasonal calendar, and cadence from the ground up, establishing SharkNinja as a leader in product merchandising within the consumer electronics and home appliance space. 

What You’ll Bring 

• 8–12+ years of progressive merchandising experience in a brand-owner environment where you shaped the product assortment, merchandising roadmap, and seasonal collection strategy of your own brand. Apparel, lifestyle, consumer goods, or fashion industries strongly preferred. 

• Deep expertise in design-led merchandising: color strategy, trend analysis, seasonal collection planning, product lifecycle management, and product storytelling. 

• Demonstrated ability to lead assortment planning, manage price architecture, and drive product segmentation decisions that balance brand integrity with commercial performance. 

• Experience directing and influencing creative and design teams in a product creation environment—you know how to brief a design team and push for what’s needed while maintaining strong collaborative relationships. 

• Strong financial and commercial acumen: you understand how merchandising decisions impact revenue, margin, inventory turn, and brand equity, and you use data to drive decisions. 

• A doer mentality: you are hands-on, action-oriented, and comfortable building from scratch in a fast-paced, high-growth environment without layers of support. 

• Excellent communication and presentation skills, with the ability to sell a merchandising vision to the CEO, cross-functional partners, and external stakeholders. Proven storytelling ability through both written and verbal channels. 

• Proficiency in merchandising tools and processes (PLM systems, assortment planning platforms, Excel/PowerPoint). Experience building seasonal playbooks and product briefs. 

• Bachelor’s degree in Merchandising, Fashion, Marketing, Business, or a related field. Advanced degree is a plus but not required. 

Why This Role Matters 

SharkNinja is at an inflection point. Design Labs is elevating the design of our products to a new standard—and this role is the missing piece that connects creative ambition to commercial reality. The Director, Merchandising will have a direct line to the CEO, a mandate to build something new, and the opportunity to shape how one of the fastest-growing consumer brands in the world shows up on the shelf and in people’s homes. If you’re obsessed with product, fueled by consumer insight, and ready to build a function that doesn’t exist yet—this is the role. 

Salary and Other Compensation 

The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. 

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more. 

Our Culture 

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home. 

What We Offer 

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets. 

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. 

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com.