Role:  Senior Strategist

Location:  London, United Kingdom (1-2 day in a week in the office Slough or London) 

About the role: 

We’re looking for an experienced Senior Strategist to join our in-house OLIVER team, partnering closely with one of our key clients in the homecare category. This is a pivotal role helping to shape strategic thinking for a portfolio of well‑known household brands going through an exciting new phase of growth and transformation. 
 
As Senior Strategist, you’ll lead the development of digital and social strategy –  providing the strategic backbone across content, through‑the‑line activity, brand storytelling, and social‑first campaigns. You’re someone who loves to connect audience understanding and cultural relevance with business impact, bringing entrepreneurial energy, intellectual rigour, and a clear point of view to every brief, regardless of scale. 

What you will be doing: 

• Act as the strategic lead for digital and social workstreams, providing clear, insight‑driven direction for creative and content teams. 
• Develop strategies rooted in audience understanding, data, and cultural context. 
• Translate complex research and performance data into actionable, inspiring strategic narratives. 
• Lead strategic frameworks that connect brand, content, and media to drive engagement and effectiveness. 
• Identify opportunities for optimisation across audience targeting, content formats, and performance measurement. 
• Champion innovation, exploring how generative AI tools can enhance research, insight generation, and strategic thinking. 
• Present and defend recommendations confidently, influencing internal and client stakeholders. 
• Help evolve the ongoing strategic standards and practices within the embedded team. 

What you need to be great in this role: 

• 7+ years of experience as a Digital/Social Strategist  
• Digital advertising agency experience is a plus 
• Complete fluency in the digital and social ecosphere 
• Strong analytical and critical thinking skills 
• Energetic and highly proactive 
• Outstanding communication and written skills 
• Must be knowledgeable of trends in digital and social, how to apply them in marketing, and be able to stay up-to-date with trends across various target audiences 
• Must be entrepreneurial in mindset and can understand people’s needs, identify opportunities, and build relationships with stakeholders to act on them 
• Adapt quickly to work on many different types of digital and social projects concurrently 
• Must have working knowledge of best practices in digital and social across major platforms with the ability to develop custom strategies based on the unique needs of our clients 

Req ID: 15934
#LI-KA1 #LI-director #LI-Hybrid

Role: Senior Strategist 

Location: Hybrid working (1-2 days in our Slough Client Offices) 

About the role: 

We’re looking for an agile, culture-first, insights-led Senior Strategist to join our in-house OLIVER team, partnering closely with our clients in the FMCG category, across various brands. This is a pivotal role helping to shape strategic thinking for a portfolio of well-known brands going through an exciting new phase of growth and transformation. As Senior Strategist, you’ll lead the development of digital and social strategy – providing the strategic backbone across creative output, through-the-line activity, brand storytelling, and social-first campaigns. You’re someone who loves to connect audience understanding and cultural relevance with business impact, bringing entrepreneurial energy, intellectual rigour, and a clear 
point of view to every brief, regardless of scale.

What you will be doing: 

• Act as the strategic lead for digital and social workstreams, providing clear, insight-driven direction for creative and content teams.
• Develop strategies rooted in audience understanding, data, and cultural context.
• Translate complex research and performance data into actionable, inspiring strategic narratives.
• Apply strategic frameworks that connect brand, content, and media to drive engagement and effectiveness.
• Identify opportunities for optimisation across audience targeting, creative formats, and performance measurement.
• Champion innovation, exploring how generative AI tools can enhance research, insight generation, and strategic thinking.
• Present and defend recommendations confidently, influencing internal and client stakeholders.
• Help evolve the ongoing strategic standards and practices within the embedded team

What you need to be great in this role: 

• 7+ years of experience as a Digital/Social Strategist
• Creative agency experience is a plus
• Has experience leading strategy for sole accounts independently on a day-to-day basis
• Complete fluency in the digital and social ecosphere
• Strong analytical and critical thinking skills
• Energetic and highly proactive
• Outstanding communication and written skills
• Must be knowledgeable of trends in digital and social, how to apply them in communications, and be able to stay up-to-date with trends across various target audiences
• Must be entrepreneurial in mindset and can understand people’s needs, identify opportunities & build relationships with internal and external stakeholders to act on them
• Adapt quickly to work on many different types of digital and social projects concurrently
• Must have working knowledge of best practices in digital and social across major platforms with the ability to develop custom strategies based on the unique needs of our client

Req ID: 16895

#LI-KA1 #LI-HYBRID #LI-MIDSENIOR

THE ROLE

You'll be the strategic engine behind a brand's social presence, turning audience understanding, cultural signals, and platform data into briefs, frameworks, and recommendations that guide the creative team to produce stand-out work. Working across always-on content, campaign activations, creator partnerships, and reactive cultural moments, you'll ensure social output is strategically coherent and creatively ambitious.

We're looking for someone who can think at brand level and act at platform level, someone equally comfortable articulating a long-term content strategy as they are writing a sharp brief for a trending moment on TikTok. Success means social work that is rooted in real insight, aligned with brand purpose, and demonstrably effective in driving engagement, conversation, and brand affinity.

WHAT YOU'LL DO

• Lead social-first strategy, developing content strategies, campaign platforms, and always-on frameworks that connect brand purpose to audience behaviour on social.

• Mine consumer, cultural, and category insight to identify opportunities for the brand to show up meaningfully in social conversations and cultural moments.

• Translate platform data, social listening, and audience research into actionable creative briefs that give the team a clear strategic springboard.

• Develop audience and community strategies that deepen connection with diverse audiences across markets and platforms.

• Partner with the creative team to shape ideas from brief through to execution, providing strategic input that sharpens and elevates the work.

• Collaborate with social media managers to align strategic recommendations with publishing plans, platform priorities, and performance learnings.

• Inform creator and influencer strategy, identifying partnership opportunities that are authentic to the brand and relevant to target audiences.

• Present strategic thinking and campaign recommendations to brand stakeholders with clarity, confidence, and a strong point of view.

• Analyse social performance data and campaign results to refine strategy over time, building a continuous learning loop between insight, creative, and outcomes.

• Stay ahead of social platform evolution, emerging audience behaviours, cultural trends, and competitive activity in beauty and personal care.

• Mentor and develop junior strategists within the studio, building strategic capability and fostering a culture of curiosity and rigour.

• Shape strategic processes and tools for the studio, including briefing templates, insight frameworks, and reporting approaches suited to social-speed workflows.

WHAT YOU BRING

• 8+ years of strategy experience, with a significant focus on social-first or digital-first work for consumer brands.

• Deep understanding of social platforms (TikTok, Instagram, YouTube, and emerging channels), including how audiences behave, how content is discovered, and what drives engagement.

• A track record of developing strategies that led to effective, measurable social campaigns or content programmes.

• Experience in beauty, personal care, wellness, or FMCG, with a strong grasp of category dynamics, consumer motivations, and cultural context.

• Proven ability to turn research, data, and cultural observation into sharp, actionable briefs and strategic frameworks.

• Experience working with or briefing content creators and influencer partnerships as part of a social content strategy.

• Confidence presenting strategic recommendations to senior brand stakeholders, with the ability to simplify complexity and build conviction.

• Strong analytical skills, with experience using social listening tools, platform analytics, and audience research to inform strategy.

• A collaborative working style, with experience partnering closely with creative, production, and media teams.

• Experience mentoring or developing other strategists.

• Professional proficiency in English; additional languages are a plus.

Gen AI and Agentic Thinking

• Proficiency with Gen AI tools (such as ChatGPT, Claude, Perplexity, research assistants) to enhance insight generation, trend analysis, audience research, and strategic development.

• Agentic mindset: ability to deconstruct complex strategic challenges, map out the most effective approach, and execute with rigour and adaptability.

• Experience using AI to accelerate research, identify patterns in data, and stress-test strategic hypotheses.

• Understanding of AI capabilities and limitations, with strong critical evaluation of AI-generated insights and a commitment to human judgement and contextual nuance.

• Ability to guide teams in using AI tools responsibly and effectively within the strategic process.

Qualifications: Formal degrees are welcome but not required. Equivalent experience counts. Experience can be gained through work, study, volunteering, or self-directed learning.

NICE TO HAVE

• Multi-market or global brand strategy experience, with an understanding of adapting social strategy across regions and audiences.

• Experience in a social-specialist, in-house, or embedded agency environment.

• Familiarity with social commerce, community management strategy, or earned media approaches.

• Experience with brand purpose, inclusion, or social impact strategy.

• Knowledge of the evolving regulatory and ethical landscape in beauty marketing.

#OLATAM #REQID16837

Role:  Senior Social Strategist 

Location:  London, England, United Kingdom (2-3 days a week from our London client offices)

About the role: 

Looking to do the best work of your career? 

Do it with Dove, one of the most respected global brands on social. We’re building a team across 15 markets to own Dove’s social presence end to end: insight and ideation, platform-native creative, publishing, live ops, and community. From the first idea to the final reply, you’ll shape how Dove shows up every day and create work that influences culture. 

You’ll move at newsroom speed with rigorous craft—launching ideas that travel, partnering with standout creators, and turning comments into conversations that become cultural moments. The brief is straightforward: make Dove the most culturally relevant brand on social. You’ll have the scale, purpose, and creative freedom to make it real. 

If you’re motivated by ideas that matter, sharpened by data, and committed to making the internet more positive, this is the place to do it. Bring your craft and your courage. Together we’ll build culture—not just content—and do the best work of our careers. 

You'll lead the strategic direction for Dove's social content, bringing together consumer insight, cultural intelligence, platform expertise, and brand purpose to inform creative work that genuinely connects. Based in London with hybrid working arrangements, you'll partner with creative, production, social media, and client teams to ensure every piece of social content is grounded in a clear, compelling strategic rationale. Your understanding of how people discover, consume, and share content on social platforms will be central to keeping Dove's voice distinctive, relevant, and effective. 

We support flexible working and are open to different arrangements. We offer reasonable adjustments throughout the process. 

You'll be the strategic engine behind Dove's social presence, turning audience understanding, cultural signals, and platform data into briefs, frameworks, and recommendations that guide the creative team to produce stand-out work. Working across always-on content, campaign activations, creator partnerships, and reactive cultural moments, you'll ensure Dove's social output is strategically coherent and creatively ambitious. 

We're looking for someone who can think at brand level and act at platform level, someone equally comfortable articulating a long-term content strategy as they are writing a sharp brief for a trending moment on TikTok. Success means social work that is rooted in real insight, aligned with Dove's brand purpose, and demonstrably effective in driving engagement, conversation, and brand affinity. 

What you will be doing: 

• Lead social-first strategy for Dove, developing content strategies, campaign platforms, and always-on frameworks that connect brand purpose to audience behaviour on social 
• Mine consumer, cultural, and category insight to identify opportunities for Dove to show up meaningfully in social conversations and cultural moments 
• Translate platform data, social listening, and audience research into actionable creative briefs that give the team a clear strategic springboard 
• Develop audience and community strategies that deepen Dove's connection with diverse audiences across markets and platforms 
• Partner with the creative team to shape ideas from brief through to execution, providing strategic input that sharpens and elevates the work 
• Collaborate with social media managers to align strategic recommendations with publishing plans, platform priorities, and performance learnings 
• Inform creator and influencer strategy, identifying partnership opportunities that are authentic to Dove's brand and relevant to target audiences 
• Present strategic thinking and campaign recommendations to the Dove brand team with clarity, confidence, and a strong point of view 
• Analyse social performance data and campaign results to refine strategy over time, building a continuous learning loop between insight, creative, and outcomes 
• Stay ahead of social platform evolution, emerging audience behaviours, cultural trends, and competitive activity in beauty and personal care 
• Mentor and develop junior strategists within the studio, building strategic capability and fostering a culture of curiosity and rigour 
• Shape strategic processes and tools for the studio, including briefing templates, insight frameworks, and reporting approaches suited to social-speed workflows 

What you need to be great in this role: 

• 8+ years of strategy experience, with a significant focus on social-first or digital-first work for consumer brands 
• Deep understanding of social platforms (TikTok, Instagram, YouTube, and emerging channels), including how audiences behave, how content is discovered, and what drives engagement 
• A track record of developing strategies that led to effective, measurable social campaigns or content programmes 
• Experience in beauty, personal care, wellness, or FMCG, with a strong grasp of category dynamics, consumer motivations, and cultural context 
• Proven ability to turn research, data, and cultural observation into sharp, actionable briefs and strategic frameworks 
• Experience working with or briefing content creators and influencer partnerships as part of a social content strategy 
• Confidence presenting strategic recommendations to senior brand stakeholders, with the ability to simplify complexity and build conviction 
• Strong analytical skills, with experience using social listening tools, platform analytics, and audience research to inform strategy 
• A collaborative working style, with experience partnering closely with creative, production, and media teams 
• Experience mentoring or developing other strategists 
• Professional proficiency in English; additional languages are a plus 
• Gen AI and Agentic Thinking: 
• Proficiency with Gen AI tools (such as ChatGPT, Claude, Perplexity, research assistants) to enhance insight generation, trend analysis, audience research, and strategic development 
• Agentic mindset: ability to deconstruct complex strategic challenges, map out the most effective approach, and execute with rigour and adaptability 
• Experience using AI to accelerate research, identify patterns in data, and stress-test strategic hypotheses 
• Understanding of AI capabilities and limitations, with strong critical evaluation of AI-generated insights and a commitment to human judgement and contextual nuance 
• Ability to guide teams in using AI tools responsibly and effectively within the strategic process 
• Qualifications: Formal degrees are welcome but not required. Equivalent experience counts. Experience can be gained through work, study, volunteering, or self-directed learning. 
• Experience working on Dove or Unilever brands 
• Multi-market or global brand strategy experience, with an understanding of adapting social strategy across regions and audiences 
• Experience in a social-specialist, in-house, or embedded agency environment 
• Familiarity with social commerce, community management strategy, or earned media approaches 
• Experience with brand purpose, inclusion, or social impact strategy 
• Knowledge of the evolving regulatory and ethical landscape in beauty marketing 

Req ID: 16972
#LI-KA1 #LI-Hybrid #LI-director

Role: Analytics Director

Location:  London, Hybrid 2-3 days per week 

About the role: 

You'll lead the analytics function for one of the world's most purposeful beauty brands, setting the strategic direction for how data and insight inform, elevate, and prove the value of the studio's work across 15 markets. 

From measurement architecture to executive-level reporting, from team development to tech stack strategy, your accountability is broad and your influence is direct. You'll work alongside the Studio Director and senior clients at Dove, shaping how the brand understands its social performance and where it invests next. You'll lead a team of analysts, building their capability and embedding a culture of insight-led thinking across every discipline in the studio. 

Success looks like this: a studio where data informs every brief, a client team that trusts insight to guide strategy, and an analytics function that is recognised — internally and by Dove — as a genuine source of competitive advantage.

What you will be doing: 

Strategic Direction and Analytical Leadership 

• Set the analytical vision and measurement strategy for Dove's social operation across organic, paid, influencer, UGC, and emerging content formats — ensuring insight is embedded at every stage of the creative and strategic process, not just at the review 

• Define what good measurement looks like across the studio, establishing frameworks, standards, and methodologies that deliver consistent, actionable intelligence across 15 markets 

• Translate social performance data, audience behaviour, and cultural signals into clear strategic recommendations that shape content strategy, channel investment, and campaign direction 

• Lead competitive and category intelligence for beauty and personal care, identifying where Dove leads, where gaps exist, and where the next opportunity lies 

Team Leadership and Development 

• Lead, develop, and retain a team of analysts, creating clear career pathways, setting high standards, and coaching the team to deliver exceptional insight at pace 

• Foster a culture of analytical rigour, curiosity, and continuous improvement across the studio — not just within the data team but across social, strategy, and creative disciplines 

• Proactively organise learning sessions, industry briefings, and capability-building programmes that keep the team at the forefront of social measurement, AI-assisted analytics, and platform evolution 

Client Partnership and Senior Stakeholder Engagement 

• Own the senior data and insight relationship with the Dove brand team, becoming a trusted strategic partner and the go-to authority on social performance and measurement 

• Present analytics strategy, campaign post-mortems, and forward-looking recommendations to senior Dove stakeholders and divisional leadership, distilling complex data into compelling narratives that drive decisions 

• Shape the measurement agenda with clients — proactively proposing new approaches, challenging assumptions, and ensuring the studio's analytical output reflects the sophistication of the brand's ambitions 

Measurement Innovation and Technology 

• Own the studio's analytics and social intelligence tech stack, leading supplier relationships and platform partnerships to ensure the team has access to the right tools — and uses them to their full potential 

• Identify, evaluate, and implement emerging measurement methodologies, including AI-driven and agentic automated reporting solutions, that improve the speed, depth, and commercial relevance of insight 

• Build scalable measurement architectures that aggregate data across sources — platform-native analytics, third-party tools (Brandwatch, Sprinklr, Talkwalker, Meltwater, and others), paid social platforms, and brand tracking — into integrated, actionable performance views 

• Develop tailored measurement approaches for different content types, creator partnerships, and campaign formats, ensuring the studio can clearly and credibly demonstrate the value of its output to clients 

Commercial Accountability 

• Manage the analytics function budget, overseeing tool investments, supplier contracts, and resource allocation across the team 

• Contribute to studio commercial planning, supporting the Studio Director with data-informed perspectives on capability investment, resource decisions, and growth opportunities 

• Identify where data and insight capabilities can support new business development and expanded scope within Dove and across the wider U-Studio network 

What you need to be great in this role: 

• A proven track record leading analytics or data insight functions within a social-specialist, in-house studio, or integrated agency environment — with demonstrable impact on both the quality of the work and the strength of client relationships 

• Expert knowledge of social measurement across organic, paid, influencer, and UGC — with the ability to build integrated views of performance that connect activity to meaningful brand and business outcomes 

• Experience leading, developing, and retaining analytics teams, with the ability to set high standards, build capability, and create a culture of insight-led thinking 

• Deep familiarity with the social analytics and listening technology landscape — including platforms such as Brandwatch, Sprinklr, Talkwalker, Meltwater, and Dash — and confidence leading supplier relationships and platform strategy 

• Strong data visualisation and storytelling skills, with the ability to present complex analysis clearly and compellingly to senior clients and executive stakeholders 

• A strategic mindset: able to connect social performance data to broader brand strategy, cultural context, and commercial objectives 

• Confidence operating as a senior client partner — presenting at a senior level, shaping the measurement agenda, and building lasting trust with brand teams 

• Experience managing budgets, supplier contracts, and technology investments within an analytics or data function 

• Professional proficiency in English; additional languages are a plus 

• Experience in beauty, personal care, wellness, or FMCG is a strong plus 

Req ID: 16768

#LI-KA1 #LI-HYBRID #LI-MIDSENIOR

Role: Global Director of Social Data  

Location:  London

About the role: 

We seek a highly accomplished social analytics leader who combines statistical rigour with social-native thinking. You've spent 7-10+ years mastering social media measurement across major platforms; you understand algorithms, audience behaviours, and how culture moves online. You're as passionate about quantifying social impact on business as you are interpreting TikTok trends and internet subcultures. You're a strategic thinker who can translate complex data into compelling narratives for senior stakeholders. You're excited to build something – defining frameworks, selecting tech stacks, and establishing best practices that will scale globally. As an in-house agency, OLIVER is uniquely positioned alongside brands within their businesses, giving you unparalleled access to drive meaningful measurement that matters. 

What you will be doing: 

Measurement Vision & Thought Leadership 

• Establish OLIVER/BrandTech Group's definitive POV on social media measurement for modern brands: what matters in 2026 and beyond, how to connect social activity to business outcomes, and what a mature measurement framework looks like. 

• Position our measurement capabilities as a competitive differentiator in new business pitches, translating frameworks into compelling narratives that win clients. 

• Stay ahead of platform evolution, algorithm changes, and emerging methodologies, continuously advancing our practice. 

• Champion the integration of AI and machine learning into analytics workflows - automating data processes, enhancing predictive modelling, enabling real-time trend detection, and unlocking creative performance insights at scale. 
   

Enterprise Measurement Infrastructure & Products 

• Design and implement a unified measurement system that connects all social accounts we manage globally, creating a single source of truth for social performance and brand impact across the agency. 

• Own the social analytics tech stack-evaluate, select, and manage social listening platforms, analytics tools, dashboarding solutions, and data infrastructure. 

• Develop standardised, scalable products that can be embedded across our global studios: 

• Social listening solution that delivers cultural intelligence and brand health insights 

• Social performance dashboarding product that provides consistent, actionable insights across all client accounts 

• Build sophisticated measurement frameworks including social-specific attribution models, brand lift methodologies, and predictive analytics that connect social touchpoints to awareness, consideration, and conversion. 
   

Strategic Advisory & Collaboration 

• Act as trusted advisor to senior clients and internal stakeholders, translating complex social data into strategic recommendations that drive business decisions. 

• Guide clients through measurement maturity evolution-from basic reporting to predictive modelling-building roadmaps that advance their social analytics sophistication. 

• Collaborate cross-functionally with creative, strategy, and social studio leads to ensure analytics inform campaign development, creative ideation, and optimisation. 

• Work closely with data experts and leaders across BrandTech Group agencies, while leading analytics talent within the OLIVER network. 
   

Team Leadership 

• Recruit, hire, and develop a global team of social data analysts who combine technical excellence with cultural fluency-people who live in the feeds and love social media. 

• Foster a learning culture, mentoring team members on analytics methodologies, measurement frameworks, data storytelling, and client communication. 

• Lead high-impact presentations for internal teams and clients, using visualization tools (Tableau, Looker, Power BI) to make dense datasets accessible and inspiring. 

What you need to be great in this role: 

Social Analytics Mastery & Platform Expertise: 7-10+ years in social media analytics or digital measurement. Deep hands-on experience across TikTok, Instagram, Facebook, YouTube, Twitter/X, Snapchat, LinkedIn, and emerging platforms. Expert understanding of algorithms, content formats, audience behaviors, and native analytics. Proven experience with social listening platforms (Sprinklr, Brandwatch, Talkwalker, Pulsar). Social-native-fluent in internet culture, memes, subcultures, and how trends emerge online. 

Advanced Measurement & Technical Skills: Track record designing measurement frameworks, attribution models, and success metrics aligned to business objectives. Advanced Excel skills. Expert with data visualization tools (Tableau, Looker, Power BI). Experience with multi-touch attribution, marketing mix modelling, or statistical approaches for social measurement. Familiarity incorporating AI/ML and predictive analytics into workflows. 

Strategic Leadership & Client Advisory: Exceptional ability to advise senior stakeholders, translating data into business recommendations. Significant experience presenting complex insights with clarity and impact. Track record for building and mentoring analytics teams. Strong cross-functional collaboration with creative, strategy, and technology teams. Experience supporting new business development and articulating analytics capabilities in pitch situations. 

Entrepreneurial Builder & Storyteller: Excited to build a practice from the ground up. Strategic thinker who balances vision-setting with hands-on execution. Intellectually curious and always pushing boundaries. Exceptional communicator who transforms complex datasets into compelling narratives. Results-driven, focused on proving measurable impact that drives client success and agency growth. 

Req ID: 16377

#LI-JS1 #LI-HYBRID #LI-DIRECTOR

Role: Executive Strategy Director 

Location: London (2-3 days a week from our London Offices)

About the role: 

You'll be the person who sets the strategic standard for the studio and ensures it is consistently met. This is a leadership role that combines strategic vision, team management, client partnership, and cross-functional influence. You won't just oversee strategy. You'll define the approach, build the frameworks, develop the people, and contribute directly to the thinking on the biggest and most complex briefs. 

We're looking for someone who brings depth and breadth. Depth in social-first strategy, audience understanding, and cultural fluency. Breadth across campaign development, content ecosystems, creator strategy, brand positioning, and data-informed planning. Someone who can operate credibly in a room with Brand Directors and senior marketing leaders, and who can also sit with a junior strategist and make their brief sharper in ten minutes. 

Success means a strategic function that is recognised by the client and the studio as indispensable. A team of strategists who are growing, confident, and consistently producing work that elevates the creative output. A body of strategic thinking that positions the client as one of the most culturally relevant and commercially effective beauty brands on social. And a seat at the table on every significant decision the studio makes.

What you will be doing: 

Strategic Vision and Direction 

• Set and own the strategic direction for the client's social-first studio, defining how strategy informs creative, content, community, creator partnerships, and integrated activations 

• Develop long-term strategic frameworks and brand narratives for thwir social presence, ensuring consistency, distinction, and purpose across every platform and output 

• Lead strategy for the studio's most significant campaigns and briefs, from initial insight and audience definition through to creative briefing and post-campaign evaluation 

• Ensure all strategic output connects cultural relevance to brand purpose and commercial objectives, maintaining a clear line between what's interesting and what drives results 

• Shape the studio's strategic point of view on their competitive landscape, category dynamics, and the evolving role of beauty brands in culture and social media 

Team Leadership and Development 

• Lead, manage, and develop the strategy team, setting clear expectations, providing regular mentoring, and building capability across all levels from junior strategists to senior leads 

• Recruit, retain, and grow strategic talent within the studio, building a team culture grounded in curiosity, rigour, generosity with feedback, and a shared commitment to excellence 

• Review and approve all strategic outputs from the team, including briefs, content strategies, campaign platforms, social strategies, audience frameworks, and presentations 

• Create structured development pathways and learning opportunities for the strategy team, including training, knowledge-sharing sessions, and exposure to best practice from across OLIVER and the wider industry 

• Foster a collaborative relationship between strategy and every other discipline in the studio, ensuring strategists are embedded in the creative process rather than siloed from it 

Insight, Audience, and Cultural Intelligence 

• Build and maintain the studio's insight infrastructure, establishing how consumer, cultural, competitive, and platform data is gathered, synthesised, and applied across the team's work 

• Lead audience strategy for our client, developing deep, nuanced understanding of the brand's diverse audiences and how they behave, discover content, and engage on social platforms 

• Ensure the studio has a continuous, always-on view of cultural trends, platform shifts, audience sentiment, and category movements, translating these into strategic opportunities and recommendations 

• Partner with the Senior Data Analyst to build a learning loop between performance data and strategic planning, ensuring insight from what's already been published informs what comes next 

• Guide the team in using social listening, platform analytics, audience research, and competitive analysis to ground every brief and recommendation in evidence 

Client Partnership and Influence 

• Act as the senior strategic partner to the the brand team, building trusted relationships with Brand Directors and senior marketing leaders and contributing to broader brand and marketing strategy conversations 

• Present strategic vision, campaign recommendations, and insight to senior clients with authority, clarity, and a compelling point of view 

• Partner with the Business Director to identify and pursue growth opportunities, positioning the studio's strategic capability as a key differentiator and value driver for the client 

• Contribute to pitches, proposals, and scope discussions, ensuring strategy is front and centre in how the studio presents its value 

Cross-Functional Leadership 

• Work as a peer to the Executive Creative Director, Social Lead, and Business Director, collectively setting the direction and standards for the studio 

• Ensure strategy is embedded in the studio's operating rhythm, from briefing processes and creative reviews to campaign planning and retrospectives 

• Collaborate with the influencer, UGC, and creator leads to ensure partnership strategies are audience-informed and culturally grounded 

• Shape the studio's approach to integrated planning, ensuring social-first strategy connects coherently to broader campaign, media, and brand initiatives where required 

• Champion the role of strategy within the wider OLIVER network, contributing to cross-studio knowledge sharing, strategic best practice, and thought leadership 

What you need to be great in this role: 

• 10+ years of experience in social, brand, or creative strategy, with significant leadership experience and a strong track record in beauty, personal care, wellness, or lifestyle consumer brands 

• Proven experience leading and developing strategy teams of varying seniority, including hiring, mentoring, performance management, and building team culture 

• A track record of developing strategic frameworks, brand platforms, and campaign strategies that led to measurable creative and commercial impact across social and integrated channels 

• Deep platform fluency across TikTok, Instagram, YouTube, Pinterest, and emerging social channels, with a genuine, always-on understanding of how audiences behave, culture moves, and content earns attention 

• The ability to operate at both vision and detail level: setting long-term strategic direction while also writing or sharpening a brief when the work demands it 

• Confidence and credibility presenting to and partnering with senior brand clients at Director and VP level, with the ability to influence, build trust, and earn a seat at the strategic table 

• Strong analytical skills, with experience building insight frameworks and using social listening, audience research, platform analytics, and performance data to inform and validate strategic decisions 

• Fluency across campaign development and content ecosystems, from integrated 360 activations to always-on social content, creator strategy, and reactive cultural moments 

• A collaborative leadership style, with experience working as a peer alongside creative, commercial, social, and data leaders within a multi-disciplinary studio or agency 

• Experience working in an in-house agency, embedded studio, or social-specialist environment is a strong advantage 

• A genuine passion for beauty, inclusive representation, and the cultural role beauty brands play in people's lives 

• Professional proficiency in English; additional languages are a plus 

Gen AI and Agentic Thinking: 

• Strategic proficiency with Gen AI tools (such as ChatGPT, Claude, Perplexity, research assistants) to enhance insight generation, trend analysis, audience research, brief development, and strategic frameworks 

• Agentic leadership: a systematic approach to complex strategic and organisational challenges, with the ability to set direction, build capability, and adapt based on outcomes 

• Experience establishing how AI tools are used within a strategy function, including quality standards, governance, and best practice for AI-assisted research and insight 

• Understanding of AI capabilities and limitations, with strong critical evaluation of AI-generated outputs and a commitment to human judgement, cultural nuance, and contextual understanding 

• The ability to articulate the role of AI in strategy to clients and senior stakeholders with credibility, positioning it as a tool that enhances rather than replaces strategic thinking 

• Experience guiding teams in responsible, effective use of AI, and fostering a culture where AI literacy is a core strategic competency 

Qualifications: Formal degrees are welcome but not required. Equivalent experience counts. Experience can be gained through work, study, volunteering, or self-directed learning. 

Req ID: 16554

#LI-KA1 #LI-HYBRID #LI-DIRECTOR

Role:  Head of Analytics

Location:  London, United Kingdom. (3 days a week from our London offices)

About the role: 

At OLIVER (part of The Brandtech Group, the world’s leading GenAI-powered marketing company), we’re looking for an ambitious, hands-on analytics leader to build and deliver best-in-class, next generation data capabilities. As Head of Analytics, you’ll be at the centre of architecting and delivering new SME-driven capabilities – across social and audience analytics, creative optimisation, and marketing effectiveness – working side-by-side with our central hub of specialists. 

You’ll combine building and deploying the analytics roadmap with finding and piloting new opportunities to put these capabilities into action for clients. Partnering with internal and client-facing teams, you’ll pitch, deliver, and scale solutions that make a tangible difference – while helping raise the bar for analytics quality and technical skills across OLIVER. 

What you will be doing: 

• Hands-On Technical Leadership 
  • Play a key hands-on role in developing, prototyping, and embedding advanced analytics and GenAI-powered solutions, ensuring OLIVER stays ahead in AI-driven marketing 
  • Build and deploy advanced analytics and predictive modelling solutions for client and business challenges. Leveraging statistical methods, machine learning, and GenAI where appropriate 
  • Serve as an SME for key products (e.g. Share of Model), providing technical guidance, use-case development, and evangelism of outputs 
• Product Integration & Capability Acceleration 
  • Act as the product integrator and accelerator. Working hand-in-hand with your team of specialist SMEs (social & audience analytics, creative optimisation, marketing effectiveness) to build, enhance, and deploy new capabilities at speed 
  • Take ownership for delivering the analytics roadmap: architect solutions, pilot innovations, and grow product adoption and attachment rates, scaling solutions across OLIVER clients and teams
• Innovation & Commercial Impact 
  • Proactively identify, test, and validate early-stage product and solution opportunities, always with a focus on improving commercial outcomes and data-driven growth 
  • Support pitches and solution development with internal and client teams, bringing new analytics innovations directly into market-facing activity
• Brandtech Group Integration 
  • Actively bring relevant tools, technologies, and approaches from The Brandtech Group into OLIVER. Ensuring seamless integration, enhanced efficiency, and the best possible analytics impact for our clients
• Capability Development & Community Uplift 
  • Collaborate with regional and client data leads to upskill, mentor, and embed best-in-class practice within the broader OLIVER analytics community 
  • Help drive a culture of experimentation, high technical standards, and responsible data practices – ensuring analytics excellence and privacy by design is the norm across OLIVER teams 

What you need to be great in this role: 

• Strong technical builder: You thrive on rolling up your sleeves to scope, develop, and launch new analytics and GenAI solutions. Pushing projects through from idea to impact, overcoming obstacles to get results live 
• Modelling and analytics expertise: Hands-on experience with advanced analytics, predictive modelling, and statistical analysis (e.g. machine learning, regression, segmentation, uplift modelling) using modern toolsets and programming languages 
• GenAI and automation expertise: Demonstrated practical experience with GenAI / LLM-powered analytics (OpenAI, Gemini, Claude, etc), modern cloud and analytics platforms (Google Cloud, Azure, AWS, BigQuery, GA4), and leading automation / integration tools (Make.com, n8n, Zapier, etc) 
• Hands-on track record: Direct experience architecting, prototyping, and embedding advanced analytics, especially in social, audience, creative, and marketing effectiveness use cases 
• Commercial and product mindset: Driven to develop analytics solutions that deliver real business value. Demonstrated ability to create offerings that contribute to revenue growth and success in shaping and delivering winning client proposals and pitches 
• Curiosity for “what’s next”: Constantly scanning for new technologies and industry trends, eager to bring the best of Brandtech Group’s analytics innovations into OLIVER 
• Player-coach approach: Able to lead by example while upskilling, supporting, and inspiring analytics specialists – raising technical standards and championing best practice 
• Influence, resilience, and collaboration: Comfortable gaining consensus and building partnerships at all levels, adept at managing ambiguity, and skilled in navigating competing demands to keep momentum strong 
• Champion ethical analytics: Committed to privacy by design, secure data practices, and upholding OLIVER’s standards for responsible analytics at every step 

Req ID: 16121
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