Sr. Product Marketing Specialist, Cloud Service Providers (CSPs)

Get to know Okta

Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth.

At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.

Join our team! We’re building a world where Identity belongs to you.

Core Responsibilities

Role Summary

As a Senior Product Marketing Specialist for Cloud Service Providers (AWS and Google Cloud), you will drive go-to-market efforts that align Okta’s identity platform with the business strategies and solutions of key global partners. You’ll be responsible for creating scalable sales plays, positioning frameworks, and enablement assets tailored to joint value propositions across multiple verticals and geographies.

This role demands a strategic, collaborative, and execution-oriented marketer who thrives on working cross-functionally with Sales, Product, Partner, and Regional Marketing teams to accelerate pipeline, partner-sourced revenue, and global awareness.

Go-to-Market Execution

• Support cross-functional product launches and solution rollouts in collaboration with CSP partners.
• Support integrated campaigns to drive CSP pipeline.
• Own the development of partner-specific value props, solution overviews, pitch decks, and playbooks.
• Collaborate with Enablement to plan and execute enablement materials, to be delivered both internally and externally (with partners).

Content Creation & Cross-functional Collaboration

• In collaboration with partner marketing and external agencies, author partner-branded content such as solution briefs, customer case studies, and blog posts to support demand gen and awareness.
• Partner with Campaigns, Field, and AR/PR to amplify CSP narratives and momentum.
• Support executive comms and partner events with messaging, abstracts, and on-stage presence content.

Qualifications

• 5+ years in B2B Product Marketing, Partner/Channel Marketing, or a GTM Strategy role
• Strong experience working with or supporting Cloud Service Providers (such as AWS and Google Cloud)
• Proven ability to create compelling messaging and enablement for technical and business audiences

• Demonstrated success in launching partner GTM programs that drive measurable results
• Excellent communication, project management, and cross-functional collaboration skills
• Adept at managing ambiguity, prioritizing effectively, and balancing strategic with tactical execution
• Bachelor’s degree required; MBA or equivalent experience preferred

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P24846_3413805

This Staff Technical Marketing Manager role is a highly strategic, and cross-functional position, where you will help architect our technical narratives for Okta's Workforce products. 

Your mission is to embody our mantra: “Show, don’t tell”.  You will create authoritative, technical content that empowers customers, partners, analysts, and our field teams to successfully design and implement their most complex projects. 

This requires a high degree of technical expertise, strategic vision, and the ability to mentor and scale your impact across the organization.

Job Duties and Responsibilities

• Define, develop, and deploy technical demos as the foundational, high-impact assets of our 'Show, don't tell' strategy.   Supplement these with clear, authoritative content, including white papers and blog posts, to showcase the value of the Okta Platform.
• Serve as a technical subject matter expert for Okta Workforce products and solutions. This includes a deep understanding of how our authentication, authorization, and user management products are built and consumed, and how platform services deliver customization and extensibility.
• Drive strategy with product management to validate complex, multi-product use cases and design and champion reference architectures.
• Maintain a deep, authoritative understanding of the identity and access management technology landscape, using this insight to influence product and marketing strategy.
• Mentor junior technical marketers and field team members, setting a high bar for content quality, clarity, technical accuracy, and strategic alignment.
• Partner strategically with the product marketing team to understand the most complex identity challenges of the world’s largest organizations and how Okta’s solutions solve those problems.
• Lead subject matter expert engagement for strategic events, key analyst briefs, high-priority ISV integrations, product betas, and major launches.

Minimum Knowledge, Skills, and Abilities

• 7+ years of technical / product marketing, product management, or sales engineering experience for an enterprise IaaS or SaaS company or developer platform.
• Advanced capability to build complex, integrated demos that require software development knowledge (such as the use of APIs and Webhooks), 3rd party solutions (such as Salesforce, Slack, Microsoft, Crowdstrike)
• Extensive, proven track record of marketing to a highly technical audience (e.g., developers, architects, security leaders) within large organizations.
• A significant portfolio of high-quality technical marketing content. (Samples are highly encouraged!)
• Proven and deep knowledge of the Identity and Access Management (IAM) industry and technologies - such as OIDC, SAML, and SCIM.
• Experience with AI technologies and tools.
• Demonstrated knowledge of common directory services, such as Active Directory, Azure AD, and LDAP.
• Experience with video and design tools such as Adobe Premiere/After Effects, Camtasia, and Figma.
• Excellent program management skills, with the ability to manage multiple high-priority initiatives in a dynamic environment.

A degree in Computer Science, Engineering, or a related technical field. 

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(P24077_3303203)

About Okta

Okta is The World's Identity Company. Our platforms provide secure access, authentication, and automation, placing identity at the core of business security and growth. We're looking for lifelong learners and people who can make us better with their unique experiences. Join our team! We're building a world where Identity belongs to you.

Okta offers identity and access management solutions to all industries, but our focus on the world’s largest organizations requires a more dedicated role focused on Public Sector.

Position Description

Okta is looking for a Staff Product Marketing Manager to own and drive our go-to-market strategy for the Public Sector. This is a senior-level individual contributor role, reporting to the Director of Product Marketing. In this position, you will be the expert on our Public Sector audience, focused on federal, with input into state, and local governments, as well as educational institutions.

The ideal candidate is a strategic thinker, a compelling storyteller, and a strong cross-functional leader. You will be responsible for defining our messaging and positioning, creating compelling content, and enabling our sales team to succeed in the Public Sector market.

Job Duties and Responsibilities

• Go-to-Market Strategy: Own and drive the go-to-market strategy for Okta's solutions in the Public Sector.
• Messaging and Positioning: Develop clear, compelling, and differentiated messaging and positioning for the Public Sector audience.
• Content Creation: Create a variety of content, including presentations, datasheets, whitepapers, blog posts, and website copy, to support demand generation and sales enablement.
• Sales Enablement: Develop and deliver training and tools to enable our sales team to effectively sell to the Public Sector.
• Market Intelligence: Be the expert on the Public Sector market, including customer needs, market trends, and competitive landscape.
• Cross-Functional Leadership: Partner closely with Product Management, Sales, and the broader Marketing team to ensure alignment and success.
• Evangelism: Act as a spokesperson for Okta in the Public Sector, including at industry events and with press and analysts.

Required Skills & Qualifications

• 8+ years of product marketing experience, preferably in enterprise software, SaaS, or cybersecurity.
• Deep understanding of the Public Sector market, including procurement processes, compliance requirements (e.g., FedRAMP, DoD), and key government initiatives.
• Proven track record of developing and executing successful go-to-market strategies.
• Exceptional storytelling and communication skills, with the ability to translate complex technical concepts into clear and compelling narratives.
• Strong leadership and interpersonal skills, with the ability to influence and work effectively across teams.
• Excellent writing and presentation skills.
• Experience in a similar PMM role, with a proven ability to lead large, cross-functional projects.
• Bachelor's degree in marketing, business, or a related field; MBA is a plus.

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P9323_3417244

About Okta

Okta is The World's Identity Company. Our platforms provide secure access, authentication, and automation, placing identity at the core of business security and growth. We're looking for lifelong learners and people who can make us better with their unique experiences. Join our team! We're building a world where Identity belongs to you.

Okta offers identity and access management solutions to all industries, but our focus on the world’s largest organizations requires a more dedicated role focused on Public Sector.

Position Description

Okta is looking for a Sr. Product Marketing Specialist to support go-to-market strategy for the Public Sector. This is an individual contributor role, who will be an expert on our Public Sector audience, focused on federal.

The ideal candidate is a strategic thinker, a compelling storyteller, and a strong cross-functional leader. You will be responsible for defining our messaging and positioning, creating compelling content, and enabling our sales team to succeed in the Public Sector market.

Job Duties and Responsibilities

• Go-to-Market Strategy: Drive and support the go-to-market strategy for Okta's solutions in the Public Sector.
• Messaging and Positioning: Develop clear, compelling, and differentiated messaging and positioning for the Public Sector audience.
• Content Creation: Create a variety of content, including presentations, datasheets, whitepapers, blog posts, and website copy, to support demand generation and sales enablement.
• Sales Enablement: Develop and deliver training and tools to enable our sales team to effectively sell to the Public Sector.
• Market Intelligence: Be an expert on the Public Sector market, including customer needs, market trends, and competitive landscape.
• Cross-Functional Leadership: Partner closely with Product Management, Sales, and the broader Marketing team to ensure alignment and success.
• Evangelism: Act as a spokesperson for Okta in the Public Sector, including at industry events and with press and analysts.

Required Skills & Qualifications

• 4+ years of product marketing experience, preferably in enterprise software, SaaS, or cybersecurity.
• Deep understanding of the Public Sector market, including procurement processes, compliance requirements (e.g., FedRAMP, DoD), and key government initiatives.
• Proven track record of developing and executing successful go-to-market strategies.
• Exceptional storytelling and communication skills, with the ability to translate complex technical concepts into clear and compelling narratives.
• Strong leadership and interpersonal skills, with the ability to influence and work effectively across teams.
• Excellent writing and presentation skills.
• Bachelor's degree in marketing, business, or a related field; MBA is a plus.

The Team

You will be part of the APJ Regional Product Marketing (PMM) team, which is a key regional extension of the US-based corporate Product Marketing organization. Our mission is to bridge global strategy with the unique needs of our local markets.

This role acts as a strategic liaison, working closely with the APJ Go-to-Market (GTM) teams (including Marketing, Sales, and Partners) on one side, and serving as a vital link to the US PMM team, Product Management, and other headquarters-based organizations on the other.

Your core responsibilities will be to drive the success of our products in the APJ market. This includes defining messaging and positioning based on market and competitive intelligence, leading product launches, creating compelling content for customers and prospects, and delivering impactful sales enablement programs. Essentially, you will be the voice of the market to the company and the voice of the product to the market.

Role

This role serves as a critical bridge between corporate headquarters and the APJ market, with a primary focus on Japan while also supporting Korea and other APJ regions. You will be responsible for ensuring regional needs are reflected in the global strategy. As the market expert, you will continuously research and analyze customer trends, the competitive landscape, and regulatory requirements in these territories. You will be expected to provide feedback to the global strategy and lead the development of regional strategies, optimizing Okta's messaging, content, and go-to-market (GTM) plans to accelerate business growth.

Responsibilities

• Adapt and localize global product messaging and go-to-market strategies to resonate effectively with the Japanese and South Korean markets.
• Create compelling external-facing content that clearly translates complex technical values into business benefits for customers and partners.
• Evangelize Okta's solutions by actively speaking and presenting at industry events, webinars, and customer briefings.
• Empower internal sales teams and external partners through comprehensive enablement sessions and targeted sales support initiatives.
• Drive regional marketing initiatives and cross-regional support in ASEAN and ANZ as needed, fostering a collaborative approach within the APJ PMM team.

Requirements Must-Haves:

• Bachelor's degree or equivalent practical experience.
• 10+ years of professional experience in the SaaS business sector.
• 5+ years of experience in Product Marketing (PMM), Presales, or Technical Consulting.
• Business level or fluent proficiency in Japanese, Korean, and English.

Nice-to-Haves:

• Knowledge or experience with Identity and Access Management (IAM).
• Proven ability to translate technical concepts and value propositions into easily digestible external messages and marketing content.
• Strong background in presales or consulting, with a deep understanding of customer technical requirements.
• Exceptional project management skills with a track record of successfully executing cross-functional initiatives.
• Demonstrated experience and confidence in public speaking, including keynotes, webinars, and partner events.

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チームについて (The Team)

所属いただくのは、米国本社のプロダクトマーケティング（PMM）チームに属する、APJ地域担当のリージョナルPMM組織です。私たちのミッションは、グローバル戦略と地域市場のニーズを繋ぐことです。

主な役割として、APJ地域のGTM（Go-to-Market）チーム（マーケティング、営業、パートナー）と緊密に連携する一方、米国本社のPMMチームや製品開発、コーポレートマーケティングといった関連部門との架け橋となります。

具体的には、市場・競合分析を通じて製品のメッセージングとポジショニングを策定し、新製品の市場投入（ローンチ）を主導します。また、営業チームやパートナー向けのイネーブルメント資料や、顧客・見込み客向けの各種コンテンツを作成し、APJ市場におけるビジネスの成功をドライブしていただきます。

役割 (Role)

このポジションは、主に日本市場に重点を置きながら、韓国およびその他のAPJ地域もサポートし、本社とAPJ市場の重要な架け橋としての役割を担います。担当地域の市場専門家として、顧客動向、競合環境、規制要件を継続的に調査・分析し、地域のニーズをグローバル戦略に反映させる責任を負います。グローバル戦略へのフィードバックや地域戦略の策定を主導し、Oktaのメッセージング、コンテンツ、GTM（Go-to-Market）戦略を各市場に最適化することで、ビジネスの成長を加速させることが期待されます。

主な業務内容 (Responsibilities)

• 適応・ローカライズ: グローバルの製品メッセージや市場参入戦略を、日本および韓国市場に効果的に響くよう適切な内容に調整します。
• コンテンツ作成: 複雑な技術的価値を、顧客やパートナー向けのビジネス上のメリットへと明確に変換する、魅力的な外部向けコンテンツを作成します。
• 啓蒙・発信: 業界イベント、ウェビナー、顧客向けブリーフィングに積極的に登壇・プレゼンテーションを行い、Oktaのソリューションを啓蒙します。
• 支援・イネーブルメント: 包括的なイネーブルメントセッションやターゲットを絞った営業支援施策を実施し、社内の営業チームおよび外部パートナーの活動を強化します。
• 推進: APJ PMMチーム内での協調的なアプローチを促進し、必要に応じてASEANおよびANZ地域でのマーケティング施策や地域横断的なサポートを推進します。

必須要件・歓迎要件 (Requirements) 必須要件 (Must-Haves):

• 学士号または同等の実務経験。
• 10年以上のSaaSビジネスにおける実務経験。
• 5年以上のプロダクトマーケティング（PMM）、プリセールス、またはテクニカルコンサルティングの経験。
• 日本語、韓国語、英語でのビジネスレベル以上の優れたコミュニケーション能力。

歓迎要件 (Nice-to-Haves):

• アイデンティティおよびアクセス管理（IAM）に関する知識・経験
• 技術的な概念や価値提案を、外部向けのわかりやすいメッセージやマーケティングコンテンツに落とし込める実績のあるスキル。
• プリセールスやコンサルティングの強力なバックグラウンドがあり、顧客の技術的要件を深く理解していること。
• クロスファンクショナルなプロジェクトを成功裏に実行した実績と、優れたプロジェクトマネジメントスキル。
• 基調講演、ウェビナー、パートナーイベントなど、人前で話すことに対する実績と自信（スピーカー・登壇経験）。

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Staff Product Marketing Manager, Security

Reporting to the Senior Manager, Product Marketing, this role is a critical lead in Okta’s security journey. We are looking for a Staff Product Marketing Manager who will help tell Okta’s security story in a compelling, cohesive, and relevant way. Your goal is to elevate Okta’s foundational access technologies from a utility to a strategic security imperative, evangelizing the need for identity-centric security in an AI-driven threat landscape.

The ideal candidate will be a unique blend of technologist and business strategist—someone who can dive deep into technical architecture while crafting portfolio-level value propositions that resonate with both CISOs and practitioners. Beyond strategy and content, you must be a self-motivated, execution-oriented individual who stays focused on delivering outcomes in a fast-paced environment.

What you’ll be doing

• Identity Security GTM Strategy: Build and execute the go-to-market strategy for Okta’s foundational access and authentication platform. You will define how core authentication, adaptive policy, and recovery flows serve as the first line of defense against modern identity-based attacks.
• Technical Evangelism & Demos: Move beyond high-level messaging to create "show-not-tell" technical content. You will be responsible for building and delivering product demonstrations, technical reference architectures, and briefs that prove Okta’s security value to technical buyers.
• Security Storytelling: Own the messaging, positioning, and competitive differentiation for our core access technologies. You must take "under-the-hood" technology and turn it into a simple, urgent, and business-focused story that highlights resilience and risk mitigation.
• AI-Driven Identity Leadership: Define the strategy for securing the new wave of AI. This includes establishing Okta's point of view on managing AI agents as identities and ensuring the access layer is hardened for an automated, high-velocity threat landscape.
• Cross-Functional Activation: Partner with Product Management, Engineering, and Sales to build technical buyer-focused assets—including technical comparisons, FAQs, and field enablement materials—specifically designed for the Global 2000.
• Analyst & Industry Presence: Represent Okta at security events to raise our profile and establish a unique POV. Engage with analysts to ensure Okta’s foundational security capabilities are recognized as the core of a modern security posture.

What you’ll bring to the role

• Domain Expertise: 8+ years of experience as a product marketer or product manager in cybersecurity or identity management (IAM, AD, or Entra ID). You know who the players are, where the gaps lie, and how to win.
• Hands-on Technical Proficiency: A technologist at heart. You must have a track record of supporting technical evaluations, and you must be comfortable configuring and demoing the product to technical buyers.
• Execution-Oriented Storytelling: Proven ability to take "under-the-hood" technology and turn it into an emotional and urgent business story. You know how to rise above the noise and create a sense of urgency.
• Strategic Integration: An understanding of how foundational identity signals (like MFA and policy) feed into broader security outcomes like threat detection and incident response.
• Stakeholder Management: Experience managing senior stakeholders with differing priorities and a high sense of urgency to drive end-to-end GTM initiatives.

Extra Credit if you have:

• CS Degree or a strong technical background in systems architecture or engineering.
• Deep experience with modern identity protocols and securing hybrid environments (Cloud and On-Premises).
• Experience in the AI space, specifically regarding the security implications of LLMs and agentic workflows.

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