At Giant Spoon, the Strategy department is central to every project and client partnership. We are the provocateurs of the agency, helping to fuel big, creative ideas with unconventional thinking. We exist to illuminate new ways to see problems, and make ourselves essential through deep knowledge of consumers, technology, and culture.

As a Senior Strategist, you will help set the strategic vision for the brands you touch and acting as a thought partner to colleagues in creative, account, and media. We are seeking individuals with a creative and entrepreneurial drive and excitement to work in a fast-paced environment. But most of all, the ideal candidate is someone who is ready to become a Spoon - to give a damn, try anything, and enjoy the people they are working with.

This role will be working out of our NY office on Tuesdays, Wednesdays and Thursdays, or out of our LA office on Thursdays.

Responsibilities

• Design, implement, synthesize, interpret and transform qualitative and quantitative research, and data from multiple secondary sources and market research tools, including, but not limited to, Simmons, GWI and Brandwatch, into actionable insights
• Understand the difference between a fact and an insight, and craft clear, concise and compelling presentations and storytelling of insights and creative thought starters
• Develop brand strategies for clients based on a deep understanding of business goals, category dynamics, audience behavior, cultural and event tentpole and mobile realities 
• Craft strong, concise creative briefs and strategic narratives that solve business problems and inspire creative brand, experiential and integrated marketing campaigns with measurable results
• Lead the implementation and execution of strategy, including managing day-to-day strategic client needs across multiple projects and new business pitches, and throughout creative development
• Ideate and implement effective approaches to measuring brand, marketing and experiential campaign effectiveness, optimizing to adapt to client, market and campaign changes
• Collaborate with account, media and creative departments throughout various phases of a project to develop creative and integrated marketing campaigns across mediums and technologies 
• Deliver presentations to internal teams, senior management, clients and agency partners that clearly communicate and sell in strategy 
• Monitor industry, emerging tech and sociocultural trends, identifying cultural, and audience value and behavioral shifts, and new growth opportunities for a client’s business

Requirements

• 3+ years of experience in brand strategy at a creative advertising agency or in a related environment; prior agency experience and/or marketing experience is preferred 
• Ability to work directly with senior management and clients, developing relationships that progress strategy and the client business 
• Experience developing and managing quantitative and qualitative research, demonstrating a high level of fluency with audience data and research tools (e.g., Simmons, GWI, Brandwatch) 
• Excellent creative brief writing, presentation, deck creation and storytelling skills 
• Demonstrated ability to craft essential brand and communications campaign elements, including brand purpose, brand positioning, communication frameworks, and  campaign and social media messaging
• Demonstrated success conducting research and identifying actionable insights that inspired creative campaigns that shift brand perception, relatability, sentiment or affinity, impact culture, increase social conversation or similar measurable success
• Experience creating and managing strategy for brand, experiential (tentpole and mobile) and fully-integrated campaigns, including exposure to/participation in activations at industry and cultural events such as CES, SXSW, Cannes, etc.
• Familiarity with Google Suite, Slack and Microsoft Office

What It Means to Excel As A Spoon

• Ability to effectively prioritize tasks and be resourceful, flexible and quick to adapt in a fast-paced environment
• Creative and entrepreneurial drive with a passion for coming up with big ideas
• Ability to collaborate creatively across departments and offices
• Ability to foster trusting relationships with teammates and clients
• Open to receiving and providing thoughtful feedback
• Strong appetite for cultural information, whether a subculture of people, emerging platforms, social content, pop culture, and everything in between
• Digitally connected, passionate about technology and innovation with an insatiable curiosity for how it applies to our industry

The anticipated annual salary range for this position is $90,000 - $115,000. Salary is determined based on a wide range of factors, including relevant experience, knowledge, skills, job duties, and geographic location. For this role, we also offer programs such as medical/dental/vision insurance, 401(k) matching, paid time off, and various other benefits and perks.

We are seeking a Media Director who can command a team of media strategists into a future-proofed media landscape. Someone who can demonstrate and lead strategic and creative planning skills through data and cultural driven insights for our clients. We are looking for a client-facing, articulate leader who possesses the fundamentals of integrated media, with expertise in both traditional and non-traditional media across channels like Digital, TV, OTT, streaming and knowledge of performance platforms - with the ability to apply that knowledge to an advanced strategic viewpoint. Someone who can also identify custom content opportunities, and lead the charge to be first to market in our execution. 

At Giant Spoon, we don’t issue RFPs. We encourage our clients to prioritize impact over impressions, and to reimagine what “media” means in a mobile-first video-dominated world. We believe that media partnerships - true partnerships and not just transactions - are both effective for brands and more interesting for consumers than the one-way legacy approach. 

We are looking for individuals who are passionate about the details. Qualified candidates take pleasure in getting to “do it all” at Giant Spoon, supporting on projects that blur the lines between media, strategy, intelligence and creative. Candidates are exposed to the best of both worlds, a double-major of sorts: they dream up phenomenally creative ideas, but also gain foundational experience in how the world of media operates. They should be prepared to get their hands dirty in all stages of the process, acting as a utility player to provide support to the broader team. 

The ideal candidate is constantly looking for ways to make operations more efficient, opportunities to improve the model or framework they are working with. Someone that will network with partners far and wide, from corporations to startups. We want go-getters. We want candidates with high expectations for themselves, hungry for the next opportunity to learn and grow. 

Ideally, this person will work out of our NY office on Tuesdays, Wednesdays and Thursdays. We are also open to applications for our LA office. This role is not eligible for remote work.

Responsibilities

• Oversee management of media programs including but not limited to content partnerships, video (TV, digital, video, OTT) strategy and distribution, emerging media, social and more
• Accountable client-facing lead on day-to-day media projects and presentation delivery — commanding presence and confidence a must. 
• Planning team lead, overseeing team of media planners and partnering with interdisciplinary teams across strategy, creative and analytics
• Develop and implement brand-specific processes that create efficient day-to-day team operation
• Effectively delegating amongst team members, with ease of management both up and down
• Oversee buttoned-up handling of client’s business documents, workflow and management style
• Lead on brand financials and budget management
• Lead contact for brand partners with regular pulse on and familiarity with key stakeholder capabilities, new developments and opportunities
• Cultivate and foster strong relationships with networks, platforms and other video partners 
• Own agency perspective on where/how media strategy fits into larger comms planning approaches

Requirements

• 8+ years in integrated media planning with knowledge of omni-channel media planning and buying, strong expertise in TV/video strategy and buying as well as custom content and partnerships, ideally in an agency environment
• Experience in presenting and owning conversations with senior clients both directly and as part of an inter-agency environment 
• Expert in media planning, reporting and management tools such as Nielsen, GWI, Google Analytics, CM360, eMarketer for application/analysis 
• Track record of applying cultural trends and new media opportunities to client business
• Emphasize creative approaches that breakthrough industry norms and eye award-winning opportunities 
• Resourceful, proactive and buttoned-up management skills; comfortable with delegation 
• Experience identifying new media opportunities and turning it into first-mover opportunities 
• Experience in social media planning, buying (direct and third party) and reporting across multiple platforms 
• Digitally connected, passionate about technology and innovation with an insatiable curiosity for how it applies to our industry 
• Ready to take on never-done-before challenges as an opportunity to help grow the team, agency, and our client work
• Ongoing pulse on industry trends and cultural application to media, curious about what’s next
• People person, vocal in opinion, articulate with rationale, resourceful and action-oriented
• Must love never-done-before challenges, shifting deadlines and setting high bars of achievement

The anticipated annual salary range for this position is $135,000 - $170,000. Salary is determined based on a wide range of factors, including relevant experience, knowledge, skills, job duties, and geographic location. For this role, we also offer programs such as medical/dental/vision insurance, 401(k) matching, paid time off, and various other benefits and perks.