Giant Spoon
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VP, Media Strategy
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We are seeking a VP, Media Strategy to serve a dual mandate: providing senior strategic oversight across our media planning teams while also elevating the department’s strategic capabilities in audience development, communications planning, and data-driven insights. This person will be both a hands-on leader who ensures day-to-day quality across accounts and a strategic authority who raises the bar for how we think about media.
At Wpromote x Giant Spoon, we believe the line between brand and performance is a false choice. We encourage our clients to prioritize impact over impressions, and to think about media as an integrated system - not a collection of channels. We combine creative ambition with measurement rigor to help brands grow at every stage of the funnel.
The ideal candidate combines deep media strategy expertise with the leadership presence to command a room. They understand the full media landscape - from linear and connected TV to programmatic, social, audio, and emerging channels - and can translate audience insights and data into strategic frameworks that drive business outcomes. They have a strong point of view on how brand and performance media work together, and can articulate measurement approaches that give clients confidence in their investment. This person is equally comfortable leading a client presentation, mentoring a junior planner, and pressure-testing a comms plan.
We are looking for someone with a creative and entrepreneurial drive who thrives on the complexity of managing multiple accounts simultaneously. This role requires proven managerial experience and a genuine passion for developing junior talent into strong media strategists. The ideal candidate is someone who is ready to become a Spoon - to give a damn, try anything, and enjoy the people they are working with.
This position will be working out of our NY office on Tuesdays, Wednesdays and Thursdays.
Responsibilities
- Serve as a senior media strategy voice across the department, leading audience strategy, communications planning, and channel architecture for client engagements.
- Provide day-to-day strategic oversight and quality control across media planning teams working on multiple client accounts, ensuring strategic consistency and rigor.
- Lead the development of insight-driven media strategies grounded in audience data, cultural context, and measurable business outcomes.
- Act as a trusted media advisor to clients, building senior-level relationships and commanding the room in presentations, strategic reviews, and annual planning sessions.
- Support new business pitches with compelling media strategies and frameworks that demonstrate the agency’s differentiated approach to integrated media.
- Partner with performance media, analytics, and creative teams to ensure integrated planning and measurement coherence across the full funnel.
- Drive the evolution of the department’s strategic capabilities - including audience segmentation frameworks, comms planning methodologies, and investment allocation approaches.
- Ensure the work is achieving our clients’ broader business and marketing goals, connecting media activity to revenue and growth outcomes.
- Synthesize complex media landscapes, data, and competitive dynamics into clear, actionable strategic recommendations for both clients and internal teams.
- Provide leadership, mentorship, and career development guidance for Media team members.
Requirements
- 12+ years of experience in media strategy, media planning, or integrated media roles, with a significant portion at an agency or media company.
- A minimum of 5+ years of direct managerial experience, with a track record of developing talent into dynamic, effective teams and individuals into leaders.
- Deep understanding of the full media landscape: linear and connected TV, digital video, programmatic, social, audio, OOH, and emerging channels.
- Demonstrated expertise in audience strategy, segmentation, and data-informed planning approaches.
- Working knowledge of media measurement frameworks including marketing mix modeling (MMM), attribution, incrementality testing, and brand lift studies.
- Strong understanding of how brand and performance media work together across the funnel, with the ability to articulate investment trade-offs to clients and internal stakeholders.
- Passionate about cultivating a deep, proactive understanding of the media landscape, consumer behavior, and competitive dynamics - and leveraging that knowledge to identify growth opportunities.
- A commanding communicator who can build trust and confidence with senior clients and C-suite stakeholders.
- Excellent presentation, deck creation, and storytelling skills - able to translate complex media strategies into clear, persuasive narratives.
- Intellectually curious about the evolving media ecosystem, with a bias toward testing new approaches in audience targeting, measurement, and channel innovation.
The anticipated annual salary range for this position is $195,000 - $225,000. Salary is determined based on a wide range of factors, including relevant experience, knowledge, skills, job duties, and geographic location. For this role, we also offer programs such as medical/dental/vision insurance, 401(k) matching, paid time off, and various other benefits and perks.
Giant Spoon is an agency that strives to build an inclusive workplace dynamically rooted in our differences. What makes you, you, is your greatest asset here. No matter your race, ethnicity, religion, national origin, sex, sexual orientation, gender identity, age, protected veteran status, disabled status, genetic information, or other protected category—feel comfortable (and excited) to bring your full self and make smart, impactful work.
For applicants who are California residents, please see our Privacy Policy here which describes our privacy practices with respect to our collection of Personal Information as required under the California Consumer Privacy Act of 2018 (CCPA).
Ready to apply?
Apply to Giant Spoon
Media Director
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We are seeking a Media Director who can command a team of media strategists into a future-proofed media landscape. Someone who can demonstrate and lead strategic and creative planning skills through data and cultural driven insights for our clients. We are looking for a client-facing, articulate leader who possesses the fundamentals of integrated media, with expertise in both traditional and non-traditional media across channels like Digital, TV, OTT, streaming and knowledge of performance platforms - with the ability to apply that knowledge to an advanced strategic viewpoint. Someone who can also identify custom content opportunities, and lead the charge to be first to market in our execution.
At Giant Spoon, we don’t issue RFPs. We encourage our clients to prioritize impact over impressions, and to reimagine what “media” means in a mobile-first video-dominated world. We believe that media partnerships - true partnerships and not just transactions - are both effective for brands and more interesting for consumers than the one-way legacy approach.
We are looking for individuals who are passionate about the details. Qualified candidates take pleasure in getting to “do it all” at Giant Spoon, supporting on projects that blur the lines between media, strategy, intelligence and creative. Candidates are exposed to the best of both worlds, a double-major of sorts: they dream up phenomenally creative ideas, but also gain foundational experience in how the world of media operates. They should be prepared to get their hands dirty in all stages of the process, acting as a utility player to provide support to the broader team.
The ideal candidate is constantly looking for ways to make operations more efficient, opportunities to improve the model or framework they are working with. Someone that will network with partners far and wide, from corporations to startups. We want go-getters. We want candidates with high expectations for themselves, hungry for the next opportunity to learn and grow.
Ideally, this person will work out of our NY office on Tuesdays, Wednesdays and Thursdays. We are also open to applications for our LA office. This role is not eligible for remote work.
Responsibilities
- Oversee management of media programs including but not limited to content partnerships, video (TV, digital, video, OTT) strategy and distribution, emerging media, social and more
- Accountable client-facing lead on day-to-day media projects and presentation delivery — commanding presence and confidence a must.
- Planning team lead, overseeing team of media planners and partnering with interdisciplinary teams across strategy, creative and analytics
- Develop and implement brand-specific processes that create efficient day-to-day team operation
- Effectively delegating amongst team members, with ease of management both up and down
- Oversee buttoned-up handling of client’s business documents, workflow and management style
- Lead on brand financials and budget management
- Lead contact for brand partners with regular pulse on and familiarity with key stakeholder capabilities, new developments and opportunities
- Cultivate and foster strong relationships with networks, platforms and other video partners
- Own agency perspective on where/how media strategy fits into larger comms planning approaches
Requirements
- 8+ years in integrated media planning with knowledge of omni-channel media planning and buying, strong expertise in TV/video strategy and buying as well as custom content and partnerships, ideally in an agency environment
- Experience in presenting and owning conversations with senior clients both directly and as part of an inter-agency environment
- Expert in media planning, reporting and management tools such as Nielsen, GWI, Google Analytics, CM360, eMarketer for application/analysis
- Track record of applying cultural trends and new media opportunities to client business
- Emphasize creative approaches that breakthrough industry norms and eye award-winning opportunities
- Resourceful, proactive and buttoned-up management skills; comfortable with delegation
- Experience identifying new media opportunities and turning it into first-mover opportunities
- Experience in social media planning, buying (direct and third party) and reporting across multiple platforms
- Digitally connected, passionate about technology and innovation with an insatiable curiosity for how it applies to our industry
- Ready to take on never-done-before challenges as an opportunity to help grow the team, agency, and our client work
- Ongoing pulse on industry trends and cultural application to media, curious about what’s next
- People person, vocal in opinion, articulate with rationale, resourceful and action-oriented
- Must love never-done-before challenges, shifting deadlines and setting high bars of achievement
The anticipated annual salary range for this position is $135,000 - $170,000. Salary is determined based on a wide range of factors, including relevant experience, knowledge, skills, job duties, and geographic location. For this role, we also offer programs such as medical/dental/vision insurance, 401(k) matching, paid time off, and various other benefits and perks.
Giant Spoon is an agency that strives to build an inclusive workplace dynamically rooted in our differences. What makes you, you, is your greatest asset here. No matter your race, ethnicity, religion, national origin, sex, sexual orientation, gender identity, age, protected veteran status, disabled status, genetic information, or other protected category—feel comfortable (and excited) to bring your full self and make smart, impactful work.
For applicants who are California residents, please see our Privacy Policy here which describes our privacy practices with respect to our collection of Personal Information as required under the California Consumer Privacy Act of 2018 (CCPA).
Ready to apply?
Apply to Giant Spoon