At Giant Spoon, the Strategy department is central to every project and client partnership. We are the provocateurs of the agency, helping to fuel big, creative ideas with unconventional thinking. We exist to illuminate new ways to see problems, and make ourselves essential through deep knowledge of consumers, technology, and culture.

As a Senior Strategist, you will help set the strategic vision for the brands you touch and acting as a thought partner to colleagues in creative, account, and media. We are seeking individuals with a creative and entrepreneurial drive and excitement to work in a fast-paced environment. But most of all, the ideal candidate is someone who is ready to become a Spoon - to give a damn, try anything, and enjoy the people they are working with.

This role will be working out of our NY office on Tuesdays, Wednesdays and Thursdays, or out of our LA office on Thursdays.

Responsibilities

• Design, implement, synthesize, interpret and transform qualitative and quantitative research, and data from multiple secondary sources and market research tools, including, but not limited to, Simmons, GWI and Brandwatch, into actionable insights
• Understand the difference between a fact and an insight, and craft clear, concise and compelling presentations and storytelling of insights and creative thought starters
• Develop brand strategies for clients based on a deep understanding of business goals, category dynamics, audience behavior, cultural and event tentpole and mobile realities 
• Craft strong, concise creative briefs and strategic narratives that solve business problems and inspire creative brand, experiential and integrated marketing campaigns with measurable results
• Lead the implementation and execution of strategy, including managing day-to-day strategic client needs across multiple projects and new business pitches, and throughout creative development
• Ideate and implement effective approaches to measuring brand, marketing and experiential campaign effectiveness, optimizing to adapt to client, market and campaign changes
• Collaborate with account, media and creative departments throughout various phases of a project to develop creative and integrated marketing campaigns across mediums and technologies 
• Deliver presentations to internal teams, senior management, clients and agency partners that clearly communicate and sell in strategy 
• Monitor industry, emerging tech and sociocultural trends, identifying cultural, and audience value and behavioral shifts, and new growth opportunities for a client’s business

Requirements

• 3+ years of experience in brand strategy at a creative advertising agency or in a related environment; prior agency experience and/or marketing experience is preferred 
• Ability to work directly with senior management and clients, developing relationships that progress strategy and the client business 
• Experience developing and managing quantitative and qualitative research, demonstrating a high level of fluency with audience data and research tools (e.g., Simmons, GWI, Brandwatch) 
• Excellent creative brief writing, presentation, deck creation and storytelling skills 
• Demonstrated ability to craft essential brand and communications campaign elements, including brand purpose, brand positioning, communication frameworks, and  campaign and social media messaging
• Demonstrated success conducting research and identifying actionable insights that inspired creative campaigns that shift brand perception, relatability, sentiment or affinity, impact culture, increase social conversation or similar measurable success
• Experience creating and managing strategy for brand, experiential (tentpole and mobile) and fully-integrated campaigns, including exposure to/participation in activations at industry and cultural events such as CES, SXSW, Cannes, etc.
• Familiarity with Google Suite, Slack and Microsoft Office

What It Means to Excel As A Spoon

• Ability to effectively prioritize tasks and be resourceful, flexible and quick to adapt in a fast-paced environment
• Creative and entrepreneurial drive with a passion for coming up with big ideas
• Ability to collaborate creatively across departments and offices
• Ability to foster trusting relationships with teammates and clients
• Open to receiving and providing thoughtful feedback
• Strong appetite for cultural information, whether a subculture of people, emerging platforms, social content, pop culture, and everything in between
• Digitally connected, passionate about technology and innovation with an insatiable curiosity for how it applies to our industry

The anticipated annual salary range for this position is $90,000 - $115,000. Salary is determined based on a wide range of factors, including relevant experience, knowledge, skills, job duties, and geographic location. For this role, we also offer programs such as medical/dental/vision insurance, 401(k) matching, paid time off, and various other benefits and perks.