About the role

Crunchyroll is seeking a Senior Manager, CRM Marketing to lead localized CRM engagement for our European markets, one of our fastest-growing regions. Based in London, this role will own the CRM campaign calendar for the region, balancing high-velocity title moments and catalog beats while bringing our biggest anime moments to life across owned channels.

You will plan and execute high-impact, fan-first campaigns that support title launches and catalog discovery—including new season/series drops, dub drops, mid-season arcs, and finales for top-tier titles. Success in this role requires strong segmentation and analytical judgment, plus the ability to translate IP into messaging that creates an emotional connection with fans.

You’ll also act as a subject matter expert for the Europe market, championing transcreation and locally resonant storytelling (not just translation), cultural nuance, and fan-first engagement. You’ll partner closely with our global Lifecycle Marketing team that owns always-on lifecycle journeys; in this role, you will serve as a regional advisor and ensure key title moments and local insights are reflected in the broader lifecycle strategy.

What You’ll Do

• CRM Campaign Calendar Ownership: Own the CRM campaign calendar for Europe across tentpole releases, seasonal beats, and catalog programming, aligning timing, targeting strategy, and channel plans with local and global priorities (across multiple markets, languages, and time zones).
  
• Go-to-Market Campaigns: Collaborate with regional marketing, brand, programming, and curation teams to design localized go-to-market moments for major content launches, seasonal events, partnerships, and fan activations.
• Segmentation & Audience Strategy: Apply best practices in personalization and segmentation to build targeted campaigns informed by fan behavior, affinities, regional nuances, and language/dub preferences. Partner with Data Science and Growth teams to refine audience definitions, identify opportunities, and improve precision over time.
• Regional Market Expertise: Serve as Crunchyroll’s CRM market lead for Europe, advising on cultural nuances, local market behaviors, local platform norms, channel norms, and fan engagement opportunities.
• Localized Lifecycle Strategy: Provide regional inputs into Europe lifecycle journey strategies across acquisition, onboarding, engagement, retention, and winback, working closely with our Lifecycle Marketing team. Ensure best practices in personalization, segmentation, and lifecycle orchestration.
• Marketing Technology Ownership: Lead campaign execution and performance optimization in partnership with Operations, Martech, and Data Analytics; manage CRM initiatives within Braze (or similar) across email, push, in-app, notification center, and relevant messaging channels, ensuring excellence in configuration, QA, measurement, and reporting. Own content-triggered messaging strategy that supports title moments and engagement in alignment with lifecycle standards and guardrails.
• Cross-Functional Partnership: Work with Regional Marketing, Product, Brand, Content, Creative, Data Science, and GTM teams to create cohesive fan experiences and ensure lifecycle campaigns align with both local and global priorities.
• Performance & Optimization: Analyze CRM campaign performance, identify opportunities, and apply insights to continuously improve effectiveness and fan impact through test-and-learn approaches, including cohort analysis and incrementality-minded measurement.
• Innovation & Experimentation: Stay ahead of market dynamics and messaging ecosystems (multilingual markets, consent and preference management, deliverability best practices, local payment behaviors, and evolving platform changes across iOS/Android) to evolve CRM campaign strategy and execution.

About You

• 8+ years of experience in CRM, retention, or subscriber engagement marketing, ideally within streaming, digital subscription, gaming, e-commerce, or entertainment.
• Strong experience with Braze (or comparable orchestration platforms) with a focus on campaign planning/execution, segmentation, triggers, and multi-channel delivery.
• Deep knowledge of European consumer behaviors, digital marketing platforms, and messaging ecosystems (including WhatsApp where applicable), with experience operating in privacy-first environments.
• Strong creative acumen and storytelling ability—capable of translating IP into fan-first messaging that builds emotional connection and drives action.
• Strong analytical skills to interpret performance data, develop insights, and translate them into targeting and creative optimizations.
• Proven ability to collaborate across regional and global teams in a fast-paced, matrixed environment.
• Passion for anime, entertainment, or fan-first brands is highly valued. 
• Additional proficiency in relevant regional languages is a plus.

About the Team

The Lifecycle Marketing team curates personalized journeys that strengthen fan loyalty and lifetime value. With data-driven insights and fan-first creativity, we connect users to the right experiences at the right moments across owned channels.

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

• Best-in class medical, dental, and vision private insurance healthcare coverage
• Access to counseling & mental health sessions 24/7 through our Employee Assistance Program (EAP)
• Employer 5% salary contribution into a DC Pension Plan
• Allowances for Gym & Wellness, Meals, Commuting
• Free premium access to Crunchyroll along with monthly discounts to the Crunchyroll store
• Professional Development
• Company's Paid Parental Leave
  • up to 22 weeks for birthing parents
  • up to 12 weeks for non-birthing parents
• Hybrid Work Schedule
• Paid Time Off
  • Flex Time Off
  • 5 Yasumi Days
  • Half-Day Fridays during the summer
  • Winter Break

#LifeAtCrunchyroll #LI-Hybrid 

About the Role

Crunchyroll is seeking a Senior Manager, CRM Marketing to lead localized CRM engagement for India and MENA—two of our fastest-growing regions. Based in Mumbai or Hyderabad, this role will own the CRM campaign calendar for the region, balancing high-velocity title moments and catalog beats while bringing our biggest anime moments to life across owned channels.

You will plan and execute high-impact, fan-first campaigns that support title launches and catalog discovery—including new season/series drops, dub drops, mid-season arcs, and finales for top-tier titles. Success in this role requires strong segmentation and analytical judgment, plus the ability to translate IP into messaging that creates an emotional connection with fans.

You'll also act as a subject matter expert for India and MENA, championing transcreation and locally resonant storytelling (not just translation), cultural nuance, and fan-first engagement. You'll partner closely with our global Lifecycle Marketing team that owns always-on lifecycle journeys; in this role, you will serve as a regional advisor and ensure key title moments and local insights are reflected in the broader lifecycle strategy.

What You'll Do

• CRM Campaign Calendar Ownership: Own the CRM campaign calendar for India and MENA across tentpole releases, seasonal beats, and catalog programming, aligning timing, targeting strategy, and channel plans with local and global priorities.
• Go-to-Market Campaigns: Collaborate with regional marketing, brand, programming, and curation teams to design localized go-to-market moments for major content launches, seasonal events, partnerships, and fan activations.
• Segmentation & Audience Strategy: Apply best practices in personalization and segmentation to build targeted campaigns informed by fan behavior, affinities, regional nuances, and language/dub preferences. Partner with Data Science and Growth teams to refine audience definitions, identify opportunities, and improve precision over time.
• Regional Market Expertise: Serve as Crunchyroll's CRM market lead for India and MENA, advising on cultural nuances, local market behaviors, channel norms, and fan engagement opportunities.
• Localized Lifecycle Strategy: Provide regional inputs into India and MENA lifecycle journey strategies across acquisition, onboarding, engagement, retention, and winback, working closely with our Lifecycle Marketing team. Ensure best practices in personalization, segmentation, and lifecycle orchestration.
• Marketing Technology Ownership: Lead campaign execution and performance optimization in partnership with Operations, Martech, and Data Analytics; manage CRM initiatives within Braze (or similar) across email, push, in-app, notification center, and relevant messaging channels, ensuring excellence in configuration, QA, measurement, and reporting. Own content-triggered messaging strategy that supports title moments and engagement in alignment with lifecycle standards and guardrails.
• Cross-Functional Partnership: Work with Regional Marketing, Product, Brand, Content, Creative, Data Science, and GTM teams to create cohesive fan experiences and ensure lifecycle campaigns align with both local and global priorities.
• Performance & Optimization: Analyze CRM campaign performance, identify opportunities, and apply insights to continuously improve effectiveness and fan impact through test-and-learn approaches, including cohort analysis and incrementality-minded measurement.
• Innovation & Experimentation: Stay ahead of market dynamics and messaging ecosystems (mobile-first behaviors, regional languages/Hinglish, WhatsApp norms, payment behaviors, and device/telco ecosystem nuances) to evolve CRM campaign strategy and execution.

About You

We get excited about candidates who bring:

• 8+ years of experience in CRM, retention, or subscriber engagement marketing, ideally within streaming, digital subscription, gaming, e-commerce, or entertainment.
• Strong experience with Braze (or comparable orchestration platforms) with a focus on campaign planning/execution, segmentation, triggers, and multi-channel delivery.
• Deep knowledge of Indian and MENA consumer behaviors, digital marketing platforms, and messaging ecosystems (especially WhatsApp, UPI-driven funnels).
• Strong creative acumen and storytelling ability—capable of translating IP into fan-first messaging that builds emotional connection and drives action.
• Strong analytical skills to interpret performance data, develop insights, and translate them into targeting and creative optimizations.
• Proven ability to collaborate across regional and global teams in a fast-paced, matrixed environment.
• Passion for anime, entertainment, or fan-first brands is highly valued.
• Additional proficiency in relevant regional languages is a plus.
• Bachelor's degree in Marketing, Business, or related field.

About the Team

Our Lifecycle Marketing team designs personalized journeys that drive fan connection, engagement, and loyalty. Through data-driven insights and creativity, we activate the right experiences at the right time across channels—helping anime fans feel seen, understood, and inspired by Crunchyroll.

About the role

We're looking for a Senior Manager to lead go-to-market (GTM) strategy and execution for our interactive experiences, including mobile games, metaverse projects, and unique co-marketing campaigns with major publishers and partners.

Reporting to the VP, GTM & Partnership Marketing, you'll design and launch programs for interactive games and experiences, creating campaigns that delight fans, drive subscriber growth, and adapt to local markets around the world.

Core Responsibilities

• Lead GTM and partner marketing for interactive projects—from defining goals and audiences to creative direction and performance metrics.
• Build and share full-funnel plans that cover launches, app store promotions, partner activations, and post-launch optimization.
• Be the main point of contact across leadership, other teams, and partners to ensure agreement and smooth execution.
• Partner with marketing, product, and lifecycle teams to create custom campaigns that lift acquisition and engagement.
• Define KPIs and partner with analytics to measure performance and guide optimization.
• Forecast impact and build playbooks to scale successful initiatives across markets.
• Turn performance data into clear next steps—creating presentations and updates for executives and teams.
• Adapt global strategies to local markets, using regional insights, cultural moments, and platform trends to drive results.

We are considering applicants available to work a hybrid schedule, with three days each week onsite at our Los Angeles office.

About You

We get excited about candidates, like you, because you bring hands-on experience leading GTM and partner marketing for interactive games and platforms, turning launches into measurable fan engagement and growth.

• 8+ years experience in GTM, partnership, or product marketing within mobile games, interactive platforms, entertainment, or consumer tech, with ownership of end-to-end launches and live operations
• Proven track record launching interactive GTM with AAA/platform partners—comfortable moving from strategy to execution with clear frameworks, briefs, timelines, and high-quality delivery
• Experienced across the full growth stack: channels, partner activations, lifecycle, promotions, product, app stores, and interactive marketplaces
• Data-driven problem solver with strong analytics skills to assess performance, identify opportunities, and improve outcomes
• Global experience across the US, Europe, LATAM, India, Southeast Asia, and the Middle East
• You have a Bachelor's degree or equivalent experience in GTM and partner marketing

About the Team

Both domestic and ever-expanding international efforts fuel Crunchyroll's global expansion. The GTM & Planning team collaborates with U.S.-based leadership and regional teams to develop go-to-market and partnership marketing plans and programs, expanding Crunchyroll's growth through its own operations (O&O) presence and high-profile third-party distribution partners. This approach delights and super-serves anime fans, boosts its footprint and brand awareness, and makes Crunchyroll synonymous with anime worldwide. The GTM & Planning team is part of the Growth & Planning team, a performance marketing organization.

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

• Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
• Flexible time off policies allowing you to take the time you need to be your whole self.
• Generous medical, dental, vision, STD, LTD, and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan, with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid