ClassPass
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At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.
ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe.
Who we are
ClassPass’ Marketing Technology team is looking for a MarTech Program Manager to serve as the systems backbone of our MarTech org. You’ll step into a complex, evolving technical environment, quickly understand what’s happening end to end, and rebuild what’s needed into clean, scalable systems you’ll own over time. The core loop of this role is build, maintain, and improve: you’ll design AI-powered automations and backend workflows that support some of our most operationally complex marketing functions, stay close to what you’ve built, and make smart calls when edge cases show up without a playbook.
- Design and build AI-powered automations, internal tooling, and workflows using Claude and Claude Code to reduce manual effort and surface insights from large datasets
- Own automations end to end, including monitoring system behavior, debugging issues, handling edge cases, and making judgment calls when things break
- Untangle MarTech tech debt by mapping current-state systems, identifying root causes, and rebuilding workflows to be cleaner and more scalable
- Turn ambiguous problems into clear paths forward by asking sharp questions, defining scope, and presenting well-reasoned options
- Partner across marketing and technical teams to keep backend systems reliable, understandable, and ready to evolve as priorities shift
- Build infrastructure that’s robust (handles edge cases), documented (others can follow it), and flexible (supports iteration without rework)
- Dig into data to validate system performance, spot patterns, and support decision-making using SQL and structured investigation
Experience You'll Bring
- 2+ years of experience in Revenue Operations, Business Operations, or a technically oriented operations role where you built and owned systems (not just managed them)
- Fluency in SQL, including the ability to navigate and interrogate large, complex datasets independently
- Hands-on experience building and maintaining AI-powered automations or workflows using APIs, LLMs, and/or no-code or low-code tools
- Strong systems thinking, including comfort questioning why something is set up a certain way and what might break if it changes
- Ability to operate without a playbook, diagnosing and resolving novel technical problems independently
- End-to-end ownership mindset, including post-launch monitoring, debugging, and continuous improvement
- Experience owning complex cross-functional work end to end, including scope definition, timelines, stakeholder communication, and rapid ramp-up in unfamiliar areas
- Nice to have: hands-on experience with CRM platforms such as HubSpot or Braze, and automation tools such as n8n
Have we piqued your curiosity?
Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.
The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.
By entering your email and phone number and submitting your application, you consent to receive emails, calls and SMS about your application and other roles at The Company, including by auto-dialer. Message and data rates may apply. Opt-out or text STOP to cancel at any time. If you are a California resident or reside outside the United States then by submitting your application you confirm that you have read, understood, agree and - where applicable - grant your prior, free, informed and express consent for the processing of your personal information, including sensitive personal information, as described in our California Applicant Privacy Notice or International Applicant Privacy Notice (as applicable).
Ready to apply?
Apply to ClassPass
At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.
ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe.
Who we are
ClassPass’ Marketing Technology team is looking for a MarTech Program Manager to serve as the systems backbone of our MarTech org. You’ll step into a complex, evolving technical environment, quickly understand what’s happening end to end, and rebuild what’s needed into clean, scalable systems you’ll own over time. The core loop of this role is build, maintain, and improve: you’ll design AI-powered automations and backend workflows that support some of our most operationally complex marketing functions, stay close to what you’ve built, and make smart calls when edge cases show up without a playbook.
- Design and build AI-powered automations, internal tooling, and workflows using Claude and Claude Code to reduce manual effort and surface insights from large datasets
- Own automations end to end, including monitoring system behavior, debugging issues, handling edge cases, and making judgment calls when things break
- Untangle MarTech tech debt by mapping current-state systems, identifying root causes, and rebuilding workflows to be cleaner and more scalable
- Turn ambiguous problems into clear paths forward by asking sharp questions, defining scope, and presenting well-reasoned options
- Partner across marketing and technical teams to keep backend systems reliable, understandable, and ready to evolve as priorities shift
- Build infrastructure that’s robust (handles edge cases), documented (others can follow it), and flexible (supports iteration without rework)
- Dig into data to validate system performance, spot patterns, and support decision-making using SQL and structured investigation
Experience You'll Bring
- 2+ years of experience in Revenue Operations, Business Operations, or a technically oriented operations role where you built and owned systems (not just managed them)
- Fluency in SQL, including the ability to navigate and interrogate large, complex datasets independently
- Hands-on experience building and maintaining AI-powered automations or workflows using APIs, LLMs, and/or no-code or low-code tools
- Strong systems thinking, including comfort questioning why something is set up a certain way and what might break if it changes
- Ability to operate without a playbook, diagnosing and resolving novel technical problems independently
- End-to-end ownership mindset, including post-launch monitoring, debugging, and continuous improvement
- Experience owning complex cross-functional work end to end, including scope definition, timelines, stakeholder communication, and rapid ramp-up in unfamiliar areas
- Nice to have: hands-on experience with CRM platforms such as HubSpot or Braze, and automation tools such as n8n
Have we piqued your curiosity?
Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.
The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.
By entering your email and phone number and submitting your application, you consent to receive emails, calls and SMS about your application and other roles at The Company, including by auto-dialer. Message and data rates may apply. Opt-out or text STOP to cancel at any time. If you are a California resident or reside outside the United States then by submitting your application you confirm that you have read, understood, agree and - where applicable - grant your prior, free, informed and express consent for the processing of your personal information, including sensitive personal information, as described in our California Applicant Privacy Notice or International Applicant Privacy Notice (as applicable).
Ready to apply?
Apply to ClassPass
At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.
ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe.
The Role You'll Play
At the intersection of creativity and strategic impact, you'll be the driving force behind Playlist's B2B event marketing strategy for the ClassPass Corporate Wellness Program. This is a dynamic role for a marketing professional who thrives on transforming big ideas into measurable results and loves connecting with people through powerful experiences.
You’ll be the architect behind building and bringing our events and go-to-market strategy to life—driving business growth while also bringing our brand’s mission to life. A majority of this role will be dedicated to developing and owning our events strategy and execution end-to-end, using events as a core lever to drive awareness, pipeline, and relationships with prospective customers. You’ll also support broader initiatives in close partnership with Sales, Product, Account Management, and Creative teams.
What You'll Do:
- Design and execute a comprehensive B2B events strategy that drives awareness, pipeline, and meaningful relationships with prospective customers
- Own the full event lifecycle—from strategic concept through post-event analysis
- ROI measurement Collaborate seamlessly with Sales, Product, Account Management, and Creative teams to create cohesive, impactful marketing experiences
- Plan and execute end-to-end events that clearly demonstrate the ClassPass value proposition to prospective corporate partners.
- Manage event budgets, logistics, and vendor relationships with precision and creativity
- Leverage Salesforce to track event performance, measuring leads, opportunities, and program influence
- Streamline cross-functional marketing requests, prioritizing initiatives with the highest strategic impact
- Create scalable sales and customer-facing marketing assets that support go-to-market objectives
The Experience You’ll Bring
- 5+ years of marketing experience in B2B, SaaS, technology, or similarly dynamic environments
- Proven expertise in event strategy and execution with demonstrated pipeline impact
- Exceptional communication skills, able to craft compelling narratives and present confidently to diverse stakeholders
- Strong track record of enabling sales and customer teams through high-impact marketing support
- Advanced project management skills with a talent for cross-functional collaboration
- Data-driven approach to measuring and optimizing marketing programs
- Ability to prioritize work based on strategic business objectives
It is the Company's intent to pay all Team Members competitive wages and salaries that are motivational, fair and equitable. The goal of the Company's compensation program is to be transparent, attract potential employees, meet the needs of all current employees, and encourage Team Members to stay with our organization. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location.
The base salary range for this position in the United States is $75,225 to $95,000. The total compensation package for this position may also include a performance bonus, benefits and/or other applicable incentive compensation plans
Travel: ~25%
Have we piqued your curiosity?
Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.
The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.
By entering your email and phone number and submitting your application, you consent to receive emails, calls and SMS about your application and other roles at The Company, including by auto-dialer. Message and data rates may apply. Opt-out or text STOP to cancel at any time. If you are a California resident or reside outside the United States then by submitting your application you confirm that you have read, understood, agree and - where applicable - grant your prior, free, informed and express consent for the processing of your personal information, including sensitive personal information, as described in our California Applicant Privacy Notice or International Applicant Privacy Notice (as applicable).
Ready to apply?
Apply to ClassPass
At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.
ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe.
The Role You’ll Play
On the Marketing team, creativity, collaboration, and camaraderie come to life every day. We move fast, think strategically, and turn data into meaningful growth. As the Acquisition Marketing Manager for our Partner business, you’ll lead the global strategy to attract new partners — gyms, studios, salons, restaurants, and more — to join the ClassPass marketplace. You’ll own the inbound acquisition motion, building campaigns that connect, inspire, and convert the next wave of experience providers onto our platform.
- Lead the global acquisition strategy and roadmap to generate high-quality inbound leads from prospective ClassPass partners.
- Design and manage paid and organic campaigns across key channels, using data to continuously test, optimize, and improve performance.
- Own and evolve the inbound partner acquisition funnel, ensuring a seamless journey from first touch to signed partner.
- Develop and refine nurture journeys that move prospects from curiosity to conversion.
- Partner with Sales, Product, CRO, and Creative teams to align marketing and business objectives and ensure seamless handoffs across the partner motion.
- Forecast and manage budgets, analyze performance data, and make informed recommendations to maximize ROI.
- Champion experimentation, testing, and iteration to unlock new growth opportunities.
- Leverage AI tools and automation to streamline reporting, accelerate campaign optimization, and continuously improve how the team works — we’re at the forefront of testing what’s possible and want someone with the appetite to push boundaries.
- Stay ahead of trends in performance marketing, AI, and emerging technologies to keep ClassPass at the forefront of digital innovation.
- Proven success leading digital marketing campaigns across platforms like Google Ads, LinkedIn, and Facebook.
- Deep experience managing budgets and exceeding lead-generation and acquisition targets.
- Strong command of marketing metrics and financial levers, including LTV, CAC, tCPA, and ROAS.
- Skilled in A/B testing, data modelling, and campaign optimization for continuous improvement.
- Proficiency with analytics and marketing tools such as Google Analytics, Tableau, SQL, and Excel.
- Experience using marketing automation and CRM systems (HubSpot, Salesforce) to track and optimize the customer journey.
- Genuine curiosity about AI and automation — you actively explore new tools and workflows to improve efficiency, reporting, and decision-making.
- Strategic thinker with the ability to translate data into insights and insights into action.
- Collaborative, curious, and energized by driving impact across teams in a fast-moving environment.
Have we piqued your curiosity?
Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.
The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.
By entering your email and phone number and submitting your application, you consent to receive emails, calls and SMS about your application and other roles at The Company, including by auto-dialer. Message and data rates may apply. Opt-out or text STOP to cancel at any time. If you are a California resident or reside outside the United States then by submitting your application you confirm that you have read, understood, agree and - where applicable - grant your prior, free, informed and express consent for the processing of your personal information, including sensitive personal information, as described in our California Applicant Privacy Notice or International Applicant Privacy Notice (as applicable).
Ready to apply?
Apply to ClassPass
At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.
ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe.
The Role You’ll Play
On the Marketing team, creativity, collaboration, and camaraderie come to life every day. We move fast, think strategically, and turn data into meaningful growth. As the Acquisition Marketing Manager for our Partner business, you’ll lead the global strategy to attract new partners — gyms, studios, salons, restaurants, and more — to join the ClassPass marketplace. You’ll own the inbound acquisition motion, building campaigns that connect, inspire, and convert the next wave of experience providers onto our platform.
- Lead the global acquisition strategy and roadmap to generate high-quality inbound leads from prospective ClassPass partners.
- Design and manage paid and organic campaigns across key channels, using data to continuously test, optimize, and improve performance.
- Own and evolve the inbound partner acquisition funnel, ensuring a seamless journey from first touch to signed partner.
- Develop and refine nurture journeys that move prospects from curiosity to conversion.
- Partner with Sales, Product, CRO, and Creative teams to align marketing and business objectives and ensure seamless handoffs across the partner motion.
- Forecast and manage budgets, analyze performance data, and make informed recommendations to maximize ROI.
- Champion experimentation, testing, and iteration to unlock new growth opportunities.
- Leverage AI tools and automation to streamline reporting, accelerate campaign optimization, and continuously improve how the team works — we’re at the forefront of testing what’s possible and want someone with the appetite to push boundaries.
- Stay ahead of trends in performance marketing, AI, and emerging technologies to keep ClassPass at the forefront of digital innovation.
- Proven success leading digital marketing campaigns across platforms like Google Ads, LinkedIn, and Facebook.
- Deep experience managing budgets and exceeding lead-generation and acquisition targets.
- Strong command of marketing metrics and financial levers, including LTV, CAC, tCPA, and ROAS.
- Skilled in A/B testing, data modelling, and campaign optimization for continuous improvement.
- Proficiency with analytics and marketing tools such as Google Analytics, Tableau, SQL, and Excel.
- Experience using marketing automation and CRM systems (HubSpot, Salesforce) to track and optimize the customer journey.
- Genuine curiosity about AI and automation — you actively explore new tools and workflows to improve efficiency, reporting, and decision-making.
- Strategic thinker with the ability to translate data into insights and insights into action.
- Collaborative, curious, and energized by driving impact across teams in a fast-moving environment.
Have we piqued your curiosity?
Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.
The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.
By entering your email and phone number and submitting your application, you consent to receive emails, calls and SMS about your application and other roles at The Company, including by auto-dialer. Message and data rates may apply. Opt-out or text STOP to cancel at any time. If you are a California resident or reside outside the United States then by submitting your application you confirm that you have read, understood, agree and - where applicable - grant your prior, free, informed and express consent for the processing of your personal information, including sensitive personal information, as described in our California Applicant Privacy Notice or International Applicant Privacy Notice (as applicable).
Ready to apply?
Apply to ClassPass
At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.
ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe.
The Role You'll Play
At Playlist, we're reimagining how technology can fuel real-world experiences. As our Marketing CRO Developer, you'll be the creative force behind our digital experimentation, transforming how we connect with our audience through intelligent web optimization.
- Design and implement cutting-edge web experiments that drive meaningful user engagement, using JavaScript, HTML, and CSS to create seamless, impactful digital experiences.
- Craft compelling landing pages that tell our story and convert intent into action, supporting marketing campaigns with technical precision and creative flair.
- Conduct rigorous quality assurance to ensure our digital touchpoints deliver a smooth, intuitive user journey across all devices and browsers.
- Leverage Google Analytics and SQL to uncover deep insights, translating data into strategic optimization opportunities.
- Collaborate dynamically with Product, Design, and Engineering teams to push the boundaries of our marketing technology ecosystem.
- Develop and execute A/B tests that reveal nuanced user behaviors and preferences.
- Prototype and implement web features that enhance our digital experience and support our mission of connecting people to incredible real-world moments.
- Continuously refine our web performance, turning technical expertise into user-centric solutions.
Experience You Bring
- 3+ years of web development and optimization experience, with a passion for creating digital experiences that inspire action.
- 2+ years of hands-on experience with Google Analytics, demonstrating ability to transform data into strategic insights.
- Advanced proficiency in JavaScript, HTML, and CSS.
- Strong working knowledge of experimentation platforms like Optimizely.
- Proven SQL skills for deep data analysis.
- Experience with Contentful, HubSpot, or WordPress.
- A growth mindset and enthusiasm for continuous learning in the fast-evolving digital landscape.
- Ability to communicate complex technical concepts clearly and collaborate across multidisciplinary teams
Have we piqued your curiosity?
Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.
The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.
By entering your email and phone number and submitting your application, you consent to receive emails, calls and SMS about your application and other roles at The Company, including by auto-dialer. Message and data rates may apply. Opt-out or text STOP to cancel at any time. If you are a California resident or reside outside the United States then by submitting your application you confirm that you have read, understood, agree and - where applicable - grant your prior, free, informed and express consent for the processing of your personal information, including sensitive personal information, as described in our California Applicant Privacy Notice or International Applicant Privacy Notice (as applicable).
Ready to apply?
Apply to ClassPass
At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.
ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe.
The Role You'll Play
At Playlist, we're reimagining how technology can fuel real-world experiences. As our Marketing CRO Developer, you'll be the creative force behind our digital experimentation, transforming how we connect with our audience through intelligent web optimization.
- Design and implement cutting-edge web experiments that drive meaningful user engagement, using JavaScript, HTML, and CSS to create seamless, impactful digital experiences.
- Craft compelling landing pages that tell our story and convert intent into action, supporting marketing campaigns with technical precision and creative flair.
- Conduct rigorous quality assurance to ensure our digital touchpoints deliver a smooth, intuitive user journey across all devices and browsers.
- Leverage Google Analytics and SQL to uncover deep insights, translating data into strategic optimization opportunities.
- Collaborate dynamically with Product, Design, and Engineering teams to push the boundaries of our marketing technology ecosystem.
- Develop and execute A/B tests that reveal nuanced user behaviors and preferences.
- Prototype and implement web features that enhance our digital experience and support our mission of connecting people to incredible real-world moments.
- Continuously refine our web performance, turning technical expertise into user-centric solutions.
Experience You Bring
- 3+ years of web development and optimization experience, with a passion for creating digital experiences that inspire action.
- 2+ years of hands-on experience with Google Analytics, demonstrating ability to transform data into strategic insights.
- Advanced proficiency in JavaScript, HTML, and CSS.
- Strong working knowledge of experimentation platforms like Optimizely.
- Proven SQL skills for deep data analysis.
- Experience with Contentful, HubSpot, or WordPress.
- A growth mindset and enthusiasm for continuous learning in the fast-evolving digital landscape.
- Ability to communicate complex technical concepts clearly and collaborate across multidisciplinary teams
Have we piqued your curiosity?
Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.
The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.
By entering your email and phone number and submitting your application, you consent to receive emails, calls and SMS about your application and other roles at The Company, including by auto-dialer. Message and data rates may apply. Opt-out or text STOP to cancel at any time. If you are a California resident or reside outside the United States then by submitting your application you confirm that you have read, understood, agree and - where applicable - grant your prior, free, informed and express consent for the processing of your personal information, including sensitive personal information, as described in our California Applicant Privacy Notice or International Applicant Privacy Notice (as applicable).
Ready to apply?
Apply to ClassPass
At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.
ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe.
The Role You'll Play
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We’re looking for a strategic growth marketer to lead the charge in one of our most exciting international markets: Japan. You’ll own the full local marketing strategy—shaping how ClassPass shows up, grows, and connects with our Japanese audience. From brand storytelling to channel optimization, your work will drive awareness, engagement, and long-term growth.
- Lead end-to-end strategy for Japan, tailoring campaigns, content, and channels to resonate deeply with local audiences
- Champion Japanese customer insights across the organization, helping global teams localize with purpose and impact
- Design and scale high-performing, test-and-learn campaigns that unlock new growth levers in market
- Oversee influencer, media, and strategic brand partnerships to elevate visibility and drive demand
- Manage social channels and community-building efforts, cultivating engagement that reflects local culture
- Partner with sales teams to fuel supply-side growth through activation insights and market-specific strategy
- Guide research efforts that translate into actionable brand and product decisions
- Collaborate cross-functionally with global creative, paid media, and product teams to build assets that speak the local language—literally and culturally
- Manage agency relationships to ensure exceptional execution across all touchpoints
The Experience You’ll Bring
- 6+ years in growth or brand marketing, with a strong track record of success in the Japanese market
- Proven ability to build, launch, and scale brands in Japan with both strategic and hands-on execution
- Native-level Japanese fluency and strong English communication skills
- Experience leading full-funnel marketing and campaign performance, with a sharp eye for metrics and experimentation
- Skilled at turning customer insights and market data into bold strategy and creative direction
- Confident cross-functional collaborator, especially with global teams across creative, product, and paid media
- Comfortable leading external partners and agencies, ensuring quality and alignment at every step
- Clear, strategic thinker with strong judgment and a proactive, independent work style
Have we piqued your curiosity?
Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.
The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.
By entering your email and phone number and submitting your application, you consent to receive emails, calls and SMS about your application and other roles at The Company, including by auto-dialer. Message and data rates may apply. Opt-out or text STOP to cancel at any time. If you are a California resident or reside outside the United States then by submitting your application you confirm that you have read, understood, agree and - where applicable - grant your prior, free, informed and express consent for the processing of your personal information, including sensitive personal information, as described in our California Applicant Privacy Notice or International Applicant Privacy Notice (as applicable).
Ready to apply?
Apply to ClassPass