We're looking for a Demand Generation Manager to own and scale our paid social engine across LinkedIn and Meta. This is not a campaign manager role - not even close. The right person will architect how we run paid social and how it plugs into the broader digital ecosystem AppsFlyer leads in.

You'll lead strategy and execution end-to-end - from campaign structure, messaging, and creatives, to the AI-powered systems behind them - turning paid social into an efficient pipeline engine. This role is ideal for B2B marketers who think like builders - equal parts performance marketer, AI orchestrator, and creative strategist - thriving independently in a fast-paced, pipeline-focused environment selling to enterprise audiences.

What You'll Do

• Own paid social end-to-end (LinkedIn & Meta) - planning, execution, creatives, messaging, optimization, and scaling against aggressive pipeline KPIs across multiple regions and languages.
• Know your audience so deeply it's almost weird. Partner with content, creative, product marketing, localization, analytics, and sales to build ads and funnels that make enterprise buyers think "this brand gets exactly what I'm dealing with."
• Build the operating system behind the campaigns - design automated workflows and AI-powered processes that handle 80% of the operational work, so your focus stays on the 20% that actually matters. Combine LLMs, no-code platforms, and ad platform APIs into workflows that compound team output.
• Turn granular activity into a unified strategy - combine multiple geos, verticals, pains, and solutions into a scalable plan, built around how our sales team qualifies and sells - not next to it.
• Run experimentation with rigor - structured tests across audiences, creatives, messaging, and funnels. Know the difference between what worked and what looked like it worked.
• Live in the data - cut through the noise to find the metrics that actually drive pipeline, and build the attribution view that powers confident, real-time decisions.
• Harness multiple teams to build a paid social engine that drives efficient, predictable pipeline growth - not just clicks or MQLs - and communicate insights clearly to global stakeholders, including senior leadership.

What You Bring

• 4+ years of hands-on performance marketing experience managing paid social on LinkedIn and Meta, preferably in B2B SaaS selling to enterprise audiences.
• Creative obsession - you think about audience pain points, language, and context constantly, and love driving creative direction (not just briefing it).
• AI-first operating model - you can point to specific workflows, automations, or agentic processes you've built (not just tools you've used). In your interview, you'll be asked to walk us through one. You treat AI as infrastructure, not as a productivity tip.
• Deep B2B intuition - you understand how enterprise sales actually works, how marketing and sales fit together, and what separates a pipeline-generating campaign from a click-generating one.
• Exceptional analytical rigor - proven ability to make data-driven decisions based on statistically significant results, with the discipline to know when the data isn't telling you what you want.
• Connected to pipeline and revenue - you measure impact in opportunities and closed business, not clicks and leads.
• Methodical builder - able to design and maintain a scalable demand gen engine across AppsFlyer's global segments, regions, and verticals, with tailored messaging and funnels for each.
• Self-starter with extreme ownership - you independently identify what needs doing and execute without constant guidance.
• Fluent, professional English with strong written communication skills.

Why Join

You'll join a team that treats marketing like engineering - rigorous, systems-driven, and obsessed with pipeline impact. You'll report to a hands-on growth marketing leader who has built this craft for years and gives real ownership from day one. You'll have the budget, the stack, and the trust to build something that actually works at scale.

AppsFlyer is building the Modern Marketing Cloud for the AI era. If you're hungry to build, learn fast, and push performance to the next level - we'd love to meet you.

As a global company operating from 25 offices across 19 countries, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.

“As a Customer Obsessed company, we must first be Employee Obsessed. We need to make sure that we provide the team with the tools and resources they need to go All-In.” Oren Kaniel, CEO

Brand & Communications Manager - GCR

Beijing, China

Are you a creative and driven public relations and digital communications marketer with a knack for landing major media hits and managing strategic communications and PR programs? Do you think BIG and are you passionate about mobile and marketing technology, with a desire to boost brand awareness, amplify the voice and enhance the position of a leading company that’s transforming an industry?

We’re looking for a Brand & Communications manager with B2B experience -- preferably in the mobile or tech field -- to help drive traditional/ digital communications across a diverse range of verticals and markets throughout GCR. The ideal candidate has a hunger for creating compelling stories and ideas that garner attention from key industry and mainstream media, online communities, influencers, analysts and additional stakeholders. He or she thrives in a dynamic environment, is creative, data-driven, and an independent self-starter -- while knowing how to lead a team and agencies to orchestrate initiatives between regional and global marketing teams and their goals. This role will report directly to Sr. Director of Marketing, GCR.

What you'll do:

• Develop and implement fully integrated branding/communications plans in numerous markets across GCR – from strategy to tactics to execution
• Identify, leverage and prioritize opportunities to provide value that garners exposure in business, technology, marketing, advertising and mobile industries – and beyond
• Articulate and scale AppsFlyer’s thought leadership, defining topics for engagement through bylines, speaking opportunities, rapid-response, media interviews, announcements, events, awards, white papers, digital interactions, co-marketing initiatives and more
• Play a central role in the company’s content creation using data; this includes China-specific blog posts, presentations, guides, data studies, white papers, videos, infographics, webinars, and press bylines. This also includes developing outlines, briefs, and ideas into effective, well-researched content pieces that make an impact
• Manage agencies and POCs throughout GCR, ensuring positioning and messages are conveyed effectively and consistently across various markets and channels, while constantly measuring results and optimizing for success 
• Cultivate relationships with partners, customers and 3rd parties in order to leverage joint PR/marketing efforts and grow the AppsFlyer community base
• Partner across the organization to employ communication strategies that align with key regional and global objectives (product launches, educational content & research reports on industry topics, conveying customer success stories, etc.) and strengthen the company’s overall narrative while maximizing impact on the AppsFlyer brand and business

What you have:

• 5+ years experience creating and executing integrated PR / communications strategy & plans across regional markets for a high-tech or international company
• Excellent communication skill with growth mindset, good at managing stakeholders from different aspects and multitasking in a high-pace environment
• Track record of prominent press placements, existing relationships with top technology, business and industry trade reporters, savvy at both media and influencer relations (traditional, social, digital)
• Exceptional skills in writing, editing,with an ability to simplify complex data into actionable insights; as well as exceptional analytical and critical thinking skills
• Strong story development skills, with an eye for detail and ability to drive stories with compelling visuals and messaging, providing spokesperson support
• Knowledge and interest in the worlds of tech, mobile, and digital marketing; Understanding of market trends and how to turn data into compelling stories, messages and campaigns
• Expertise managing agencies and coordinating with internal and external stakeholders to drive terrific results, ensuring messages are conveyed effectively and consistently across channels
• Native Chinese speaker and advanced proficiency in written and spoken English
  
  

Bonus points:

• Global 4A PR agency experience
• Degree in Communications, Journalism, Public Relations or a related field

“As a Customer Obsessed company, we must first be Employee Obsessed. We need to make sure that we provide the team with the tools and resources they need to go All-In.” Oren Kaniel, CEO

Senior Event Marketing Manager, GCR

Location: Beijing, China

Travel: 30%

What is #LifeAtAF?

It’s the spark that powers everything we do.

At AppsFlyer, culture isn’t a perk - it’s our people. Every team member brings a mix of grit, curiosity, and heart. We challenge each other to grow, support one another as mentors, and show up every day with purpose and pride.

Are you a passionate B2B marketing professional who wants to grow your career by working on numerous projects for a market-leading mobile SaaS company? You’ll be joining a team of seven amazing individuals responsible for growing revenue, customer satisfaction, and brand awareness across GCR. You’ll be involved in all aspects of our marketing mix and developing skills to help you take your career to the next level.

In GCR, we're looking for a savvy yet humble Marketing Manager with B2B experience, a passionate and seasoned event marketing manager to initiate and produce unforgettable events in the Greater China Region. They should have an ALL-IN spirit, learn fast, and not be afraid to take risks by going above and beyond to drive our marketing programs to the next level. They thrive in a dynamic environment, are creative, data-driven, and an independent self-starter -- while knowing how to orchestrate initiatives between regional and global marketing teams and their goals.

What you will do

• Execute marketing plans that meet overall business goals for the Greater China Region on an offline activity and brand marketing level.
• Take a leading role in the planning and production of unique hosted events in Greater China from beginning to end (like significant brand flagship summit - MAMA, and top industry summit - ChinaJoy, etc.), including ideation, logistics, budget, partner coordination, vendor selection, branding, documentation, reporting, and follow-up.
• Demonstrate strong collaboration skills with the ability to manage stakeholders from across the company: Sales, Customer Success, Product, and the Global Marketing Teams.
• Work closely with other marketing function managers within AppsFlyer, including PR/Social, Paid Media, Branding, Content, etc., to ensure high-efficiency cross-functional collaboration.
• Manage agencies and POCs throughout GCR, ensuring positioning and messages are conveyed effectively and consistently across various target stakeholders and channels, while constantly measuring results and optimizing for success.
• Constantly evaluate, prioritize, and optimize opportunities as they arise.
• Develop a strong understanding of the products, competition, industry, marketing goals, and objectives.

Minimum Requirements

• Native Chinese speaker,
• Advanced proficiency in written and spoken English.
• Bachelor’s degree with a track record of academic excellence.
• 5+ years of event marketing experience, with tracked experience managing significant brand-owned summits (premium VIP activities ideally), in the B2B or high-tech field; international company experience is a strong plus.
• Self-starter, high proactivity; able to work independently and leading initiatives in a rapidly growing company with a startup mindset; strong multi-tasking skills.
• Empathetic, collaborative mindset; able to build trust and work efficiently with key stakeholders and other co-workers.
• Highly detail-oriented with exceptional organizational, time management, and negotiation skills.
• Works well under pressure.
• High standards for production and deliverable quality.

Preferred Qualifications

• Experience in the mobile, digital marketing, and/or advertising space.
• Working experience in global agencies and in-house event marketing is a strong plus.