Job Description Summary

The TA Representative is responsible for executing the in-field commercial strategy for assigned priority brands within a defined territory. The role focuses on high-quality customer engagement, effective execution of brand and tactical plans, generating demand, and delivery of agreed sales objectives, in line with Novartis policies, ethical standards, and compliance requirements.

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Job Description

Major accountabilities:

• Execute the ICE field execution framework by segmenting customers, applying value-based targeting, delivering personalized omnichannel engagement, following data-driven call plans, and ensuring timely visit documentation.
• Deliver compliant, high-impact customer engagement by applying approved brand messaging, leveraging digital tools, and continuously improving execution through coaching and performance insights.
• Act as a trusted therapeutic area commercial partner to HCPs, explaining clinical data, evidence, and appropriate product use.
• Maximize technology enablement support systems, e.g. “next best action” proposals, to enhance customer engagement impact.
• Collect, interpret, and share field insights on best practices, customer needs, market dynamics, competitor activity, and  territory needs and priorities, to develop actions to address them.
• Participate in or contribute to local events, meetings, and promotional activities in compliance with governance standards.
• Collaborate cross-functionally with TA Marketing, Medical TA, Value & Access, and Execution Excellence partners

 

Requirements:

• Degree/education in relevant discipline.
• Proven successful performance track record
• Experience in launching new products is preferred
• Solid experience in Kuwait market is preferred.
• Solid communication skills, analytical skills and presentation skills.
• Established experience in successfully managing and engaging TMEs.

 

Skills Desired

Commercial Excellence, Conflict Management, Cross-Functional Coordination, Customer Insights, Influencing Skills, Key Account Management, Professional Ethics