Job Summary

The Sr. Regional Marketing Manager owns regional marketing strategy and execution across Northeast/Canada and the Mid-Atlantic/Southeast regions. This is a senior individual contributor role for a creative, self-directed marketer who can build a regional plan, adapt it as the market shifts, and drive it to pipeline results by working cross-functionally across the business. We're looking for someone who thinks like an owner: comfortable setting direction with limited guidance, quick to test new ideas, and energized by building something rather than just running a playbook.

Key Responsibilities

Regional Marketing Strategy

• Own and drive the field marketing strategy for the Northeast/Canada and Mid-Atlantic/Southeast regions, translating company and pipeline goals into a regional plan.
• Set regional objectives, target segments and accounts, and KPIs, and adjust the plan as market conditions, competitive dynamics, or sales priorities change.
• Bring a point of view on where and how to invest regional budget and time for the best return, rather than waiting for direction.
• Ensure regional plans stay tightly aligned with corporate marketing, product marketing, sales, and revenue goals.

Campaign & Pipeline Execution

• Plan and run integrated regional campaigns (field events, targeted account marketing programs, executive roundtables, third-party conferences, digital/local activations) that build and accelerate pipeline.
• Partner with sales leadership on targeted account marketing for strategic accounts in each region.

Metrics & Performance Analysis

• Define and track the KPIs that matter for each region: MQLs, stage 3 pipeline created and/or accelerated, meetings booked, event- and partner-sourced opportunities, and campaign ROI, and report on them consistently.
• Use a mix of campaign data and qualitative feedback from the field to decide what to scale, adjust, or cut across both regions.
• Analyze results after every major campaign or event to capture what worked, what didn't, and why, and apply those lessons to the next program.
• Bring a data-driven point of view into regional planning conversations with sales and marketing leadership, and use metrics to justify budget and program decisions.

Regional Market Presence & Brand Visibility

• Build the company's presence and reputation in aligned regions through a mix of field marketing events and local thought leadership.
• Shape regional positioning and messaging, informed by competitive and industry trends specific to each market.
• Represent the regions internally by flagging opportunities, risks, and market shifts to marketing and sales leadership.

Partner & Systems Integrator Engagement

• Partner with the corporate partner team and regional partner sales managers to integrate strategic partners and systems integrators into regional events and campaigns.
• Use partner co-marketing to strengthen those relationships, showcase the strength of the partner ecosystem to customers and prospects, and drive incremental event attendance and engagement.
• Build joint regional programs with priority partners and SIs that create mutual pipeline value for both organizations.
• Track partner participation and contribution to regional event performance, and share results back with the partner team.

Budget & Resource Management

• Own the field marketing budget for both regions, allocating spend across programs to maximize pipeline and brand impact.
• Track, forecast, and report on spend and ROI, and make the case for reallocating budget when a program isn't performing.

Cross-Functional Collaboration & Sales Partnership

• Act as marketing business partner to regional sales teams, planning, delivering, and monitoring pipeline creation and contribution, and optimizing integrated activities across all channels to track results and maximize ROI.
• Act as the connective tissue between regional sales and BDR/SDR teams and corporate marketing, product marketing, and regional marketing leadership to keep regional execution moving.
• Communicate proactively with stakeholders, manage production timelines, and keep everyone aligned without needing heavy oversight.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 10+ years of field, regional, or demand generation marketing experience, ideally in B2B SaaS or enterprise technology; experience in the data, AI, or database/graph technology space is a plus.
• Proven track record in building and executing a regional marketing strategy from the ground up, not just running pre-built campaigns.
• Strong grasp of targeted account marketing, pipeline metrics, and marketing/sales alignment.
• Comfortable working in marketing analytics and reporting tools to track performance and guide decisions.
• Experience working with partner or channel teams and integrating partners/SIs into field programs is a plus.
• Willing to take ownership of stretch projects outside the core job description when the business needs it.
• A creative thinker who brings fresh campaign ideas and isn't afraid to try something new in-market.
• A genuine self-starter and can-do problem-solver who takes ownership without waiting to be told what's next.
• Excellent project management, budgeting, and analytical skills.
• Strong communication, stakeholder management, and cross-functional leadership abilities, comfortable operating at the Sr. Manager level with both field teams and senior stakeholders.
• Proficiency with marketing technology and analytics tools (e.g., Salesforce, Marketo, Splash, Asana, or similar CRM/MAP/event/project management platforms).
• Willingness to travel regularly across both assigned regions.