What you will be doing

• Own and execute the overall social media strategy across Meta (Facebook & Instagram), TikTok, and YouTube, balancing brand awareness with performance goals.
• Set clear KPIs per channel (reach, engagement, traffic, conversions, cost per order) and own them.
• Make sure every piece of content is built around a defined target segment and a clear objective.
• Spot new trends, formats, platforms, and tools early and turn them into growth opportunities.
• Build monthly and weekly content calendars together with category, commercial, CRM, and creative teams.
• Lead the content plan for key commercial moments such as Ramadan, Black Friday, Anniversary, and other campaign peaks.
• Come up with structured creative ideas for weekly in-house videos and recurring content series that grow engagement and community.
• Write clear creative briefs for designers, video producers, and agencies.
• Plan, launch, and optimize paid boosting campaigns on Facebook and Instagram, and supply performance-ready content for TikTok.
• Run creative testing (hooks, formats, messages) and scale what works.
• Work with the performance marketing team to make sure social content supports the full funnel, from awareness to purchase.
• Build and run the influencer strategy, including creator mix (macro, micro, nano), category fit, and audience alignment with our target segments.
• Manage key influencer partnerships end to end: sourcing, negotiation, contracts, budgeting, calendar planning, and delivery.
• Write detailed influencer briefs covering objectives, key messages, do’s and don’ts, deliverables, and tracking requirements.
• Track influencer ROI through tracked links, promo codes, and orders, and decide who to scale, renew, or drop.
• Oversee community management and social listening, making sure we respond quickly and in the right tone.
• Protect the brand by ensuring all content and creator activity follows brand guidelines and is handled well in sensitive situations.
• Monitor and analyze performance for in-house content, paid boosts, and influencer campaigns.
• Make sure all activity is properly tracked (UTMs, attribution links, promo codes) so results are clear.
• Share regular reports with insights and clear next steps, not just numbers.

What we are looking for

• 4–6 years of experience in social media marketing, ideally in e-commerce, retail, or a consumer brand
• Proven experience managing influencer campaigns end to end with measurable results
• Hands-on experience with Meta Ads Manager and TikTok Ads, plus a solid grasp of paid social optimization
• Strong analytical skills and comfort with tools like GA4, attribution/tracking platforms, and native platform analytics
• A creative eye for short-form video and what works on each platform
• Deep understanding of Egyptian audiences, culture, and social trends
• Excellent written Arabic (including Egyptian colloquial) and English
• Strong project management skills and the ability to handle several campaigns at once
• A data-driven mindset with a bias for testing and learning

#LI-Onsite