Social Media Manager / Community Strategist

Department: Social & Strategy 
Location: London
Contract type: Initial 12-Month Fixed Term
Full Time/Part time: Full Time
Reporting into: Social Strategy Lead


About Ogilvy:  

Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. The agency specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fuelled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clients including Sainsbury’s, Lloyds Banking Group, Madri, Unilever and Mondelēz International. 

Ogilvy’s influencer marketing practice is the largest globally; we are proud to be the most awarded influencer agency for six years running and the recipient of the Cannes Grand Prix for Social & Creator for two consecutive years.  

Ogilvy UK also hosts the world’s biggest festival of behavioural science and creativity, Nudgestock – which is now in its 12th year. James Murphy is the CEO of Ogilvy Group UK, which includes Ogilvy UK and New Commercial Arts (NCA), a boutique creative agency he co-founded in 2020, recently acquired by WPP. 

The Role: 

The Community Management team are a key part of the Ogilvy social team and help to make brands truly matter on social channels. We are the eyes, ears, and voice for global giants - creative, hungry digital natives who live in the feed and cut through the chaos of social. Through craft, we spark the right conversations, connecting our clients with the right people, at the right time, in the right place. In this role, you'll be helping manage online communities, creating content and engaging with the audience directly on various social media platforms. You'll contribute ideas for social media strategies and stay up-to-date on trends to create relevant content – maybe even shooting it yourself. You'll also work with other teams to deliver comprehensive social media campaigns for clients. We’re plugged into a 1,000-strong, fully integrated Ogilvy team, fuelled by a deep pool of shared knowledge and collaborative firepower. If that still sounds like somewhere you want to be,
 

Key Responsibilities: 

Be the strategic social sleuth & brand architect:  Craft the strategic social blueprint from online and social community insights. Stay plugged into the zeitgeist by devouring trend reports and campaign insights to keep social fresh. Breathe social channels such as Facebook, Insta, Twitter, YouTube, TikTok & beyond. Support building social and creative briefs and coordinate with interdisciplinary team to prepare well informed community management strategies around cultural moments.

Be a social management tool expert: Expertly create and publish engaging content across all key social platforms. Command the insight toolkit (Sprinklr, Google Trends, etc.) to turn data into action. Manage and own the content publishing process; scheduling, coordination of complex content calendars, QC of live posts. Champion social media best practices, ensuring every execution is flawless. Nail the administrative essentials: reports, scheduling, competitor reviews, and workflow management.

Be the voice of the brand on social : Forge powerful internal & client relationships and get to the heart of client challenges and ensure seamless execution. Master the brand's voice, crafting compelling content that resonates with their online audience. Transform audiences into passionate social advocates and craft perfect reactive and proactive comments.

Measurement and effectiveness: What’s working and why? Understand different social media performance and metrics. Deliver social reports with precisely the insights clients need to drive smart business decisions. Be a data detective and uncover the stories hidden in social metrics and turn them into strategic gold. Grasp client objectives and the competitive arena to ensure social delivers real results. Collaborate with analysts and media planners to report on channel results – community specific data.  Understand the benefits of a test & learn strategy can create testing hypothesis.

Be the gate keeper of brand safety: Cut through the chaos of social media and moderate complex comments in a very public forum. Live in the detail - one emoji can be the difference between the best comment you’ve ever read to a full blown crisis. Understand what flies on social for brands, what is over the mark and how to deal with it.

BONUS: Bringing impactful ideas to life through content creation: Develop, produce, and distribute engaging, impactful content across various platforms (including social media posts and videos). Knowledge of latest viral and aesthetic trends on social is essential. This includes concepting and shooting quick-turnaround, phone-shot content that aligns with the brand's aesthetic and messaging. Proficiency in mobile content creation and editing software is essential.

Requirements: 

The following responsibilities span priority platforms of Instagram & TikTok

• Experience managing social media accounts and building online communities, scheduling, publishing content to social channels and highly proficient using software like Sprinklr, Meta and TikTok Ads Manager Tools.
• Proactive and key client handler, regularly suggesting new and interesting ways they can elevate their social presence and pushing them to be a world-leading social presence in the UK. Immersed in key communities that matter to the client.
• Senior member of the Community Management team with line management responsibilities. Act as a leader within the team to address challenges, inspire with best-in-class community management strategies and continually suggest improvements to team operations and WoW to keep pace with the social landscape.
• Work on new business pitches and promote when/ why/ how clients across the business should be using community strategy
• Autonomous control and ownership of key clients' social accounts and strategies, and key partner to social strategists. Regularly and proactively add key inputs/ insights to aid/ inform their strategic development.
• Responsible for creation of Monthly creative briefs aligned to strategy.
• Daily platform monitoring for risks and opportunities.
• Escalation of brand safety concerns.
• Recommending proactive engagement strategies (subject to legal approval).
• Scheduling and publishing content across platforms (Sprinklr and native tools).
• Managing global/HQ-mandated posts and account hygiene.
• Managing the posting and scheduling of influencer collaboration posts.
• Writing engaging and platform-appropriate copy for up to 20 pieces of content per month
• Adapting tone and voice to different platforms and audiences.
• Analysing audience insights and trends - feeding into monthly and quarterly reports
• Identifying content opportunities and formats.
• Competitive analysis.
• Proactive quarterly planning and daily reactive trend spotting.
• Weekly 'what's on in social' for MX email updates.
• to create brief for CE Pinterest on what type of content to capture & concept creative executions + copywrite. Plan and Post content to Pinterest.

How we help you Thrive: 

• 25 days annual leave + 1 Volunteer Day 
• Bupa Healthcare
• Enhanced Maternity, Adoption and Shared Parental Leave
• We have a Flexible Working Model with core working hours: 10am – 4pm
• A 1.5:1 Matching Pension Structure
• Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year 
• Season Ticket Loan and Cycle to Work Scheme
• Life Assurance