PwC Singapore is seeking a Social Media Associate/Senior Associate to join the Brand and Communications team. Reporting to the Brand and Communications Team Lead, this role will help shape and execute the firm’s social media presence across key platforms, creating clear, engaging content that strengthens the brand and supports strategic priorities. The ideal candidate is a strong storyteller and content marketer who can turn complex business topics into compelling social-first content for professional audiences. You should be comfortable managing day-to-day content, supporting campaigns, working with stakeholders across teams, and spotting opportunities to raise PwC Singapore’s visibility through relevant, high-quality digital content. 

Roles and responsibilities 

• Develop and manage PwC Singapore’s social media content across LinkedIn, Instagram, TikTok, YouTube, Facebook and X, including using AI tools to support content ideation, repurposing and workflow efficiency. 

• Own the social media content pipeline and editorial calendar, ensuring content is timely, coordinated and aligned to firm priorities, campaigns and platform best practices. 

• Write clear, accurate and engaging social copy aligned to PwC’s brand voice and audience needs. 

• Synthesise complex business and technical topics into concise, compelling social-first content. 

• Partner with internal stakeholders to identify content opportunities and shape them into effective social formats. 

• Develop digital assets for social media, including videos, visual cards, GIFs, infographics, carousels and other creative formats. 

• Support the scripting and development of video and visual content for campaigns and always-on storytelling. 

• Plan and optimise paid social campaigns to support amplification, targeting and campaign objectives. 

• Drive follower growth across corporate social channels through content and channel strategies that expand reach and engagement. 

• Monitor social trends, competitor activity, platform updates and audience behaviour, and recommend ideas to keep content relevant and effective. 

• Collaborate with events, web, creative, campaign, media engagement, and employer branding teams, as well as with business stakeholders to promote initiatives effectively on social media. 

• Manage content development and approvals across stakeholders, ensuring accuracy, consistency and strong attention to detail. 

• Track and report on content and campaign performance, using insights to improve future content and channel strategy. 

• Advise stakeholders on social media best practices, platform nuances and content approaches for B2B and professional audiences

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Qualifications and requirements 

• Bachelor’s degree in communications, marketing, journalism, business or a related field preferred. 

• 2-3 years of relevant experience in social media, digital content, brand, communications or marketing, ideally in a corporate, professional services or B2B environment. 

• Strong copywriting and editing skills, with the ability to write sharp, audience-focused social content. 

• Proven ability to simplify complex or technical topics into clear, engaging content for different audiences and objectives. 

• Experience developing digital content assets, including videos, visual cards, GIFs, infographics and other social creative formats; familiarity with AI-enabled creative tools is an advantage. 

• Experience or familiarity with video storyboarding scripting, shooting or editing. 

• Experience managing paid social campaigns, including audience targeting, budget optimisation and performance tracking. 

• Strong understanding of social media strategy, channel management, content planning and platform best practices. 

• Experience using performance data and audience insights to optimise content and strengthen strategy; familiarity with analytics or social listening tools is an advantage. 

• Experience working across cross-functional teams and with senior stakeholders. 

• Strong project and time management skills, with the ability to manage multiple deadlines and priorities. 

• Strong attention to detail and sound judgment. 

• A content marketing mindset and curiosity about what drives engagement and relevance. 

• Comfortable working in a fast-paced, collaborative environment. 

• Comfortable using AI responsibly to support content creation, research, optimisation and day-to-day workflow efficiency, with sound judgment and appropriate human oversight. 

• Keen to learn, understand the business and stay current on PwC’s priorities and market developments. 

Why Join PwC Singapore 

You will be part of a team that brings PwC Singapore’s voice to life in the market. This role offers the opportunity to work across a broad range of business topics, collaborate with diverse teams and create impactful social content that supports the firm’s reputation and strategic priorities