Key Responsibilities

1. Service Sales & Business Development

• Achieve Service Sales and Order Intake (OI) targets for the NPE business across the Middle East region.
• Promote GEA's service portfolio, including modernization, digitalization, sustainability solutions, preventive maintenance programs, and lifecycle services.
• Identify, develop, and convert new service opportunities through proactive customer engagement and strategic account development.
• Drive aftermarket business including spare parts, upgrades, retrofits, maintenance contracts, Obsolescence audits, and Service Level Agreements (SLAs).
• Prepare, present, and negotiate technical and commercial service proposals in accordance with company policies and customer requirements.
• Develop sales strategies and action plans to maximize service revenue and profitability.

• Manage and develop the Chemical business service portfolio across the Middle East region, including identifying growth opportunities, customer engagement, and aftermarket service sales.

2. Customer Relationship Management

• Build and maintain strong relationships with customers, key accounts, and stakeholders throughout the Middle East.
• Conduct regular customer visits across key Middle East markets, including Pakistan, to support business development, customer engagement, and service growth initiatives.
• Ensure timely resolution of customer concerns through effective coordination with internal teams.
• Support initiatives to improve customer satisfaction and enhance Net Promoter Score (NPS).
• Act as the primary commercial contact for service-related opportunities and customer inquiries.

3. Coordination & Internal Collaboration

• Collaborate closely with Service Operations, Order Handling, Logistics, Technical Support, and Field Service teams to ensure successful execution of service projects.
• Coordinate with GEA headquarters and global product specialists for technical support, approvals, and solution development.
• Participate in regular business reviews and provide accurate forecasts, pipeline updates, order intake projections, and sales reports.
• Support regional and global service initiatives related to operational excellence, digital transformation, and sustainability.

4. Market Intelligence & Performance Management

• Analyze market trends, customer requirements, competitor activities, and industry developments to identify growth opportunities.
• Monitor third-party service providers and non-OEM competitors and recommend appropriate business strategies.
• Evaluate sales performance by country, customer segment, product line, and service offering.
• Develop corrective actions and growth initiatives to ensure achievement of monthly, quarterly, and annual targets.
• Maintain an active sales pipeline and ensure accurate CRM reporting.

5. Leadership & Self-Development

• Demonstrate ownership, accountability, and a customer-centric mindset.
• Foster strong collaboration across cross-functional and multicultural teams.
• Continuously develop technical and commercial competencies through training and industry learning.
• Support a culture of integrity, teamwork, safety, innovation, and continuous improvement aligned with GEA values.
• Contribute to mentoring and knowledge sharing within the regional service organization.

Qualifications & Experience

• Bachelor's degree in Engineering, Business Administration, or a related field.
• Minimum 5-8 years of experience in service sales, aftermarket sales, business development, or industrial equipment services.
• Experience within food processing, dairy, beverage, pharmaceutical, chemical, or related industries is preferred.
• Proven track record of achieving sales targets and developing customer relationships in the Middle East region.
• Strong commercial, negotiation, and presentation skills.
• Ability to work independently and manage multiple stakeholders.
• Proficiency in CRM systems and Microsoft Office applications.
• Fluent in English; additional regional languages are an advantage.