1. Full-Cycle SEO Management
- Execute SEO strategies across technical SEO, on-page, off-page, and content optimisation to improve organic visibility, search rankings, traffic, and conversions.
- Conduct technical SEO audits and coordinate fixes covering crawlability, indexation, canonical tags, hreflang, XML sitemaps, schema markup, site structure, and Core Web Vitals.
- Conduct keyword research and search intent analysis across financial and trading topics, multiple markets, and languages; identify opportunities to optimise landing pages, product pages, platform pages, account types, and educational content.
- Conduct multilingual SEO and content strategies based on local keyword research, search behaviour, and market trends rather than direct translation.
- Monitor and analyse SEO performance metrics using relevant analytics and SEO tools; prepare reports for internal reviews, track KPIs, and provide actionable business insights.

2. Cross-Functional Collaboration
- Collaborate with development and regional marketing teams to implement technical SEO recommendations and incorporate local market insights and search behaviour into SEO strategies.
- Collaborate with BI and other relevant stakeholders on performance analysis, lead attribution, and data accuracy.
- Collaborate with Content and Editorial teams to optimise content and localisation, ensuring recommendations align with SEO objectives, local search behaviour, and applicable financial services regulatory requirements and internal guidelines.
- Support the Global SEO Manager in cross-functional SEO initiatives.

3. Research, Analysis & Continuous Improvement
- Conduct competitor analysis and monitor SEO, search engine, and industry trends to identify new opportunities, potential risks, user behaviour, and areas for improvement.
- Recommend and implement improvements to existing SEO strategies based on performance data, market trends, and business objectives.