Department Overview:  

Go to Marketing sits at the intersection of product, marketing, the client, and the industry. Responsible for crafting messaging, positioning, promotion, and go-to-market strategy to drive awareness and growth. We are the primary storytellers, thought leaders, subject matter experts, content creators that work internally and externally to drive awareness and demand. 

Why we're hiring:

The SVP, Go-to-Market will lead the portfolio GTM strategy for WPP Open and Media Solutions portfolio. This leader will turn complex product and platform capabilities into clear propositions that strengthen market differentiation, accelerate adoption and support commercial growth.

Leading a team of product marketing and GTM professionals, the SVP will own positioning, messaging, launch strategy, sales enablement and competitive intelligence. They will partner closely with Product, Commercial, Solutions, Deployment and Enablement, and Global Marketing to ensure that launches are market-ready, client-facing teams are equipped to succeed, and GTM performance is measured consistently.

The role will also act as a senior client and industry-facing representative for priority opportunities, launches and thought-leadership initiatives.

What you'll be doing:

• Define clear value propositions, positioning, messaging and competitive differentiation by product, solution, audience and priority use case.
• Lead launch strategy and market readiness, partnering with Product and cross-functional teams from early planning through launch, adoption and continuous learning.
• Build a scalable sales and product enablement system—including narratives, playbooks, pitch materials, competitive guidance and a governed source of truth.
• Use client, market and competitive intelligence to influence GTM priorities, product decisions and portfolio positioning.
• Partner with Global Marketing and Communications on demand generation, campaigns, content, events and thought leadership.
• Support priority client opportunities and executive engagements, translating complex capabilities into relevant commercial stories.
• Lead, coach and develop a high-performing GTM/product marketing team; create clarity on ownership, standards and accountability.

What you'll need:

Essential

• Extensive leadership experience (15+ years) in product marketing or go-to-market roles within AdTech, MarTech, enterprise software, data or marketing technology.
• Deep knowledge of the marketing technology ecosystem, including planning, data and audiences, activation, measurement, and relevant privacy and governance considerations.
• A record of building portfolio GTM strategies and translating complex technology into differentiated propositions, launches and enablement.
• Evidence of influencing adoption, commercial performance or market position through measurable GTM programmes.
• Strong people leadership and experience navigating complex, global and matrixed organisations.
• Executive-level communication and client-facing credibility, with the ability to simplify technical concepts without losing substance.

Preferred

• Experience within a holding company, agency group, advertising technology vendor or adjacent enterprise platform.
• Experience supporting global enterprise advertisers and senior client stakeholders.
• Exposure to sales enablement, solutions consulting or technically complex commercial environments.
• Experience representing an organisation at major client, industry, analyst or media engagements.

Key success indicators:

• Clarity and adoption of portfolio positioning and messaging.
• Launch readiness, quality and cross-functional execution.
• Usage and effectiveness of sales and product enablement.
• Field and stakeholder confidence in communicating the portfolio.
• Contribution to product adoption, priority commercial opportunities and client outcomes.
• Quality and application of competitive and customer insight.
• Team performance, capability and engagement.

Who you are:

You're open: We are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse views. We are open-minded: to new ideas, new partnerships, new ways of working.

You're optimistic: We believe in the power of creativity, technology and talent to create brighter futures or our people, our clients and our communities. We approach all that we do with conviction: to try the new and to seek the unexpected.

You're extraordinary: we are stronger together: through collaboration we achieve the amazing. We are creative leaders and pioneers of our industry; we provide extraordinary every day.

What we'll give you:

Passionate, inspired people – We aim to create a culture in which people can do extraordinary work.

Scale and opportunity – We offer the opportunity to create, influence and complete projects at a scale that is unparalleled in the industry.

Challenging and stimulating work – Unique work and the opportunity to join a group of creative problem solvers. Are you up for the challenge?

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