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Job Description:

Senior Product Specialist – Spine, Advanced Technologies & NPI

Role Purpose:

We are seeking an experienced commercial professional to lead the adoption of advanced Spine technologies and new product introductions across Israel while managing strategic Spine accounts. This senior field-based role combines commercial ownership, clinical partnership, market development, and cross-functional leadership

Key Responsibilities

• Own sales performance and account development for assigned hospitals, including business planning, pipeline management, forecasting, negotiation, and growth execution.
• Lead the commercial and clinical adoption of advanced Spine technologies, including VELYS Spine, navigation, robotics, digital solutions, and future portfolio additions.
• Plan and execute new product and technology launches in partnership with Sales, Marketing, Technical Service, Logistics, Regulatory, and other stakeholders.
• Build trusted relationships with surgeons, operating room teams, hospital management, procurement, biomedical engineering, and Key Opinion Leaders.
• Provide clinical and procedural support, including product demonstrations, training, technology evaluations, initial-case support, and follow-up on adoption.
• Act as the national subject-matter expert for Spine Advanced Technologies, providing professional leadership, coaching, and guidance to the broader sales organization without direct people management responsibility.
• Monitor market trends, customer needs, competitive activity, and commercial KPIs to identify opportunities and guide focused action, while ensuring compliance with all applicable policies and requirements.

Location: Regular travel to hospitals nationwide and flexibility to support procedures outside standard working hours are required.

Qualifications and Experience

• Bachelor’s degree required; a relevant degree in business, life sciences, healthcare, or a related field is preferred.
• Proven success in a customer-facing sales role, with responsibility for targets, account development, negotiation, and opportunity conversion.
• Medical device experience strongly preferred; experience in Spine, Orthopaedics, operating room sales, or complex surgical technologies is an advantage.
• Experience leading product launches, commercial projects, or the implementation of new clinical technologies.
• Strong business acumen, analytical capability, planning skills, and ability to lead cross-functional execution through influence.
• Excellent communication, presentation, relationship-building, negotiation, and stakeholder-management skills.
• Ability to learn and communicate complex clinical, technical, and scientific information.
• Availability for operating room support, nationwide travel, and occasional international training or business events.
• Fluent Hebrew and strong professional English, with high ethical standards and commitment to patient safety and compliance.

Why Join Us?

• Lead the future of Spine surgery through robotics, navigation, and digital technologies.
• Play a key role in bringing breakthrough innovations to patients across Israel.
• Partner with leading Spine surgeons and healthcare institutions.
• Gain exposure to commercial leadership, strategic projects, and new product launches in a global healthcare organization.

Application Process: Please submit a CV outlining relevant experience and suitability for the role.

Johnson & Johnson has announced its intent to separate its Orthopaedics business to establish a standalone orthopaedics company operating as DePuy Synthes. The planned separation is expected to be completed within 18 to 24 months, subject to legal requirements, including consultation with works councils and other employee representative bodies, where required, and to regulatory approvals and other customary conditions and approvals. If you are offered this position, it is anticipated that following completion of the transaction you will be an employee of DePuy Synthes, and your employment will be governed by DePuy Synthes employment processes, programs, policies, and benefit plans. In that event, details of any planned changes will be communicated to you by DePuy Synthes at the appropriate time and subject to any required consultation process.

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