Established in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America.

We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands. 

PetPlace is hiring a Senior Product Manager (D2C) to join our growing team

This is a hybrid role ideally based in Chicago or New York City

About PetPlace

PetPlace is the nation's largest pet microchip registry and a trusted destination for millions of pet parents. We are building a connected digital platform that brings together pet identity, education, care, telehealth, insurance, and other services to support pet parents throughout every stage of pet ownership.

Position Overview

As a Senior Product Manager, you will own the strategy, roadmap, and delivery of customer-facing platform capabilities that power the PetPlace experience. You'll partner with Engineering, UX, Data, Marketing, SEO, Content, and business leaders to identify customer needs, validate ideas, and deliver scalable digital solutions that improve acquisition, engagement, and long-term retention.

Why This Role Matters

This is an opportunity to help build a high-growth consumer platform from the ground up. You'll influence product strategy, shape experiences used by millions of pet parents, and help establish PetPlace as the trusted digital companion throughout the pet ownership journey.

Key Responsibilities

• Product Strategy & Roadmap — Own the roadmap for customer-facing platform capabilities and prioritize investments aligned with customer needs and business objectives.
• Product Discovery — Identify unmet customer needs through research, analytics, experimentation, and market insights, translating findings into impactful products.
• Customer Experience — Lead the development of onboarding, lifecycle, education, search, engagement, and other digital experiences that improve customer satisfaction and retention.
• Product Leadership — Partner closely with Engineering to define requirements, evaluate technical tradeoffs, and deliver scalable, high-quality solutions.
• Cross-Functional Collaboration — Work with UX, Marketing, SEO, Content, Analytics, and business leaders to bring new capabilities from concept through launch that offer best-in-class discoverability and engagement experiences
• Data & Experimentation — Define KPIs, monitor performance, and leverage customer insights, A/B testing, and analytics to continuously improve outcomes.
• Innovation — Evaluate emerging technologies, including AI-driven search, personalization, and automation, to enhance customer experience.
• Communication & Influence — Communicate product vision, priorities, and results while influencing stakeholders across the organization without direct authority.

What We're Looking For

• 5+ years of Product Management experience with ownership of customer-facing digital products from concept through launch and optimization.
• Experience building and scaling direct-to-consumer digital products or platforms and experiences.
• Success leading products from discovery and validation through launch, iteration, and growth.
• Experience with customer lifecycle, membership, subscription, loyalty, marketplace, registry, healthcare, wellness, education, or similar engagement-driven products.
• Strong customer empathy with experience in journey mapping, user research, and product discovery.
• Excellent analytical skills and experience using quantitative and qualitative data to prioritize investments.
• Ability to influence cross-functional teams and communicate effectively with technical and business stakeholders.
• Strong customer empathy and expertise in journey mapping, user research, and experience design principles.
• Strategic thinker who can identify emerging customer needs and translate them into actionable product opportunities.
• Comfort operating in a collaborative, fast-paced environment with evolving priorities.
• Excellent communication and storytelling skills, with the ability to align diverse audiences around a common vision.
• Passion for improving the lives of pets and the people who love them.

Preferred Qualifications

• Experience with SEO-driven, content-rich, or community-based digital products.
• Experience with AI-enabled search, recommendations, personalization, or conversational experiences.
• Experience in B2C product organizations serving large-scale consumer audiences.
• Experience with SAFe Agile methodologies.

#petplace

All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following:

• Comprehensive full medical, dental and vision Insurance

• Basic Life Insurance at no cost to the employee

• Company paid short-term and long-term disability

• 12 weeks of 100% paid Parental Leave

• Health Savings Account (HSA)

• Flexible Spending Accounts (FSA)

• Retirement savings plan

• Personal Paid Time Off

• Paid holidays and company-wide Wellness Day off

• Paid time off to volunteer at nonprofit organizations

• Pet friendly office environment

• Commuter Benefits

• Group Pet Insurance

• On the job training and skills development

• Employee Assistance Program (EAP)

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