Sobre esta vaga de Senior Marketing Operations Manager na Fieldnation
Who we are:
Field Nation brings companies and service professionals together through an integrated, easy-to-use platform. We support businesses looking to grow their service offerings while also empowering technicians to leverage their skills on their own terms. Our mission is to help the service delivery industry do great work, and we live that mission by doing great work for the companies and service professionals that depend on us.
Who we are:
As Field Nation modernizes its demand engine for ABM and AI, the person in this seat owns the marketing platforms and technology that the rest of the team operates on and the data and analysis that tells leadership whether the model is working. This role is a key strategic partner to Marketing and RevOps, collaborating closely on shared systems, data governance, and revenue process optimization to drive business outcomes. This is a driver role, not an operator role. We need someone who walks in on Monday with three things already underway, who finds the red before anyone else does, and who can pull a clear answer out of a messy data set without being asked twice.
What you'll get to do:
Drive the marketing technology ecosystem forward
Own and architect the marketing technology ecosystem, including HubSpot, 6sense, ChiliPiper, and AI platforms.
Lead the tech roadmap. Bring proposals and recommendations forward proactively—identify where the stack is weak, where capability gaps will limit growth, and where to invest next.
Co-own the Marketing tech stack integration with Salesforce in partnership with RevOps Leadership, ensuring architecture protects data integrity and drives efficiency and productivity.
Drive data-backed decisions
Build and maintain the dashboards, reports, and analytics infrastructure the team runs on. Anticipate what leadership needs and have it ready.
Surface issues early: data anomalies, performance regressions, system risks, conversion drops, attribution breaks. Recommend proposed solutions.
Run independent analyses to inform major decisions: campaign performance reviews, ABX play ROI, inbound quality vs. baseline, segment-level conversion patterns. Be the analytical conscience of the team.
Own the marketing data architecture
Marketing database management, audience segmentation, list governance, data hygiene, enrichment strategy.
Partner with RevOps team on marketing-to-sales handoff processes, lead management, and shared funnel metrics.
Compliance with GDPR, CAN-SPAM, and other regulations; opt-in strategy and data privacy controls.
Strategic partnership
Strategic partner to the Sr. Director, Revenue Marketing on platform roadmap, budget, capability investments, and overall team and program performance.
Peer partner to the marketing managers on platform-dependent program design and shared system surface area.
Strategic partner to RevOps leadership on shared Salesforce governance, data hygiene, and cross-functional processes. Meet regularly with RevOps leadership to align priorities, drive business outcomes, and optimize the revenue engine.
Enable the team
Coach and enable marketing ICs on platform best practices, tool capabilities, and process discipline.
Establish governance frameworks that scale with the org.
Lead documentation, training, and adherence to platform standards.
You might be a good fit if you have:
- 8+ years of Marketing Operations experience, including 3+ years at a senior IC or manager level in a B2B SaaS or services organization.
- Hands-on ABX/intent platform expertise with 6sense, Demandbase, Terminus, or similar, including platform configuration, intent signals, account scoring, and ABX programs.
- Strong HubSpot/MAP and Salesforce experience, including platform architecture, reporting, data management, and integration partnership with RevOps.
- AI and automation experience, with hands-on experience implementing AI-driven marketing tools; experience taking a solution from evaluation through production is a plus.
- Strong analytical skills, with the ability to independently pull and analyze data, identify insights, and make data-backed recommendations. SQL or strong reporting tool proficiency required.
- Proactive, strategic problem-solver who identifies issues and opportunities early, works independently, thinks ahead, and brings solutions—not just problems.
- Strong communicator and collaborator who can translate technical concepts into clear recommendations, document processes, and enable others.
- Platform consolidation, MAP migration, or marketing technology stack rationalization.
- Coaching or management experience.
- Experience in a two-sided marketplace, services marketplace, or field-service business.
- AI/automation implementation in Marketing Operations.
- Bachelor’s degree in Marketing, Information Systems, Analytics, or related field.
Preferred Experience
Why we think you'll love it here:
A Note on AI:
AI isn’t an add-on at Field Nation - it’s embedded in how we operate. We use AI-powered solutions to work smarter, move faster, and stay ahead - and we expect our team to do the same. If you’re someone who leans in, stays curious, and looks for a better way, you’ll fit right in.
While we utilize AI in our recruiting process to help surface candidates, every resume and application is reviewed by an actual human. You won’t get lost in an algorithm here.
