The Role

As a Senior Hubspot Operations Manager (all genders), you will act as Lucanet's HubSpot platform architect and strategic advisor, accelerating the impact of our existing HubSpot team. You will ensure HubSpot integrates seamlessly with Salesforce and the wider MarTech ecosystem, while keeping Marketing, RevOps, and IT aligned on scalable, high performing systems.

You will partner closely with Marketing leadership to design attribution, nurture, and funnel measurement frameworks that hold up against RevOps definitions and executive reporting. This role sits at the center of how Marketing, Sales, and IT collaborate on data and technology. We look for people who keep growing, take real ownership, and lift the people around them.

What you'll do

• Act as HubSpot platform architect, sharing best practices and hands-on strategic guidance.
• Own MarTech strategy, improving scalability, performance, and alignment across Marketing, RevOps, and IT.
• Define scalable data architecture and governance frameworks across HubSpot, including reporting and workflow.
• Optimize lifecycle stage frameworks, lead management, and routing logic across Marketing, Sales, and RevOps.
• Architect integrations using APIs, middleware, and native connectors across HubSpot, Salesforce, and MarTech tools.
• Identify and implement automation opportunities to improve marketing operations efficiency.
• Support Marketing and Web teams on HubSpot CMS architecture, templates, and SEO performance.
• Establish change control processes and platform governance standards for HubSpot.

What you bring

You have:

• 8+ years in Marketing Technology, Revenue Operations, or a related IT function.
• Expert HubSpot experience, certification preferred, including complex HubSpot to Salesforce sync environments.
• Experience designing scalable data models, lifecycle frameworks, and B2B funnel attribution.
• Strong skills in data quality, segmentation, and reporting across marketing platforms.
• Familiarity with API integrations, middleware tools, and marketing automation workflow design.
• Experience supporting global data compliance requirements, including GDPR and consent frameworks.
• Experience in B2B SaaS or enterprise marketing environments.

It's a plus if you also have:

• Salesforce admin or configuration experience.
• Exposure to other MarTech tools such as Eloqua, Marketo, LinkedIn Navigator, Chili Piper, Clay, or Dreamdata.
• Experience applying LLM or AI tools to accelerate marketing workflows and content creation.
• Experience adapting SEO strategy for AI powered search, including structured content and entity optimization.

Perks at work 

• Flexible and hybrid working: our Lucaflex model lets you plan your working hours and location according to your needs and professional responsibilities.
• Remote work from another country: work up to 90 days a year outside your home country, supported by our partner Workflex.
• Professional development budget: get dedicated time, resources and budget to build the skills for your career path.
• Structured feedback process: Lucanet Engage supports your personal and professional development through regular dialogue.
• Paid volunteer days: take the time to volunteer, alone or with your team, for causes you care about.
• Health and wellbeing support: access company wellbeing programs, sport subsidies and mental health support through external partners.
• Paid vacation days: take 28 days a year to rest, travel and recharge.
• Health and sports support benefit: receive a benefit that supports your health and sports activities.
• Pension support: build your retirement savings with employer pension contributions.
• Transportation allowance: receive a transportation allowance in line with Dutch regulations.

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