As a leading business school in Singapore and globally, Nanyang Business School competes with top business schools from around the world to attract applicants from diverse backgrounds to join its undergraduate programmes. The Senior Executive will report to the Manager (Outreach & Engagement) with dotted-line reporting to the Senior Assistant Manager (Outreach & Engagement).

The incumbent plays an important role and is responsible for supporting the team in implementing activities related to brand awareness and positioning, marketing of assigned programmes, and achieving the enrolment goals of the UG programme. This role will collaborate closely with the other team members by supporting marketing, student outreach and recruitment functions to attract the best students to apply.
 

Key Responsibilities include but not limited to the following:

• Assist in the execution of the UG marketing plan to achieve the recruitment goals, which are measured by size of intake, quality and diversity

• Independently plan, coordinate, and execute assigned small-scale outreach activities

• Demonstrate ownership and accountability for assigned initiatives.

• Build and maintain strong relationships with internal and external stakeholders

• Coordinate multiple parties to deliver outreach activities successfully

• Support the analysis of market trends, candidates’ insights, programme trends and competitors’ analysis to build programme strategy

• Initiate, organize and run information sessions/webinars/experience days locally as well as internationally (as and when required)

• Manage stakeholder communications proactively

• Demonstrate ability to draft briefing notes, and presentations with high accuracy and minimal supervision

• Coordinate a portfolio of over 40 annual outreach and recruitment activities

• Supports both physical and virtual recruitment engagements across multiple target audiences

• Support budget tracking

• Draft responses to school outreach request.

• Prepare simple event plans and briefing notes for student ambassadors

• Any other marketing-related projects as assigned by the Senior Assistant Manager (Outreach)

Key competencies and qualifications requirements:

• Degree in any field; Business or Marketing preferred.

• 1-2 years of relevant experience would be advantageous

• Familiar with media strategy, channels, content marketing, and social media marketing

• Experience in event marketing and management

• Excellent competency in using MS Office applications

• Proficiency in creating effective MS PowerPoint and delivering presentations to an audience of potential UG candidates

• Strong organizational and time management skills with the ability to coordinate and manage multiple projects concurrently

• Excellent interpersonal and collaborative spirit

• Strong verbal and written communication skills, and comfortable in presenting to internal and external stakeholders

• High results and achievement orientation

• High level of integrity and credibility

• Keen eye for detail

• The following competencies would be advantageous:

  • Able to work after-office hours/weekends when required (Due to the nature of work for outreach and events)

  • Enjoy meeting and connecting with new people