Sr. Director, Loyalty Marketing (Operations & Delivery)

About Us:

As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. Working at Target means the opportunity to help all families discover the joy of everyday life. Caring for our communities is woven into who we are, and we invest in the places we collectively live, work and play. We prioritize relationships, fuel and develop talent by creating growth opportunities, and succeed as one Target team. At our core, our purpose is ingrained in who we are, what we value, and how we work. It's how we care, grow, and win together. Right along with Target's distinctive retail brand, we are constantly improving and innovating our guest experience. Here, you'll collaborate to create and implement strategies that strengthen the loyalty experience through the right mix of simplicity, precision, and consistency across channels. As Target evolves its loyalty program into a true currency-based platform, this role will help ensure the program is executed with discipline, speed, and scale.

About the Job - Sr. Director, Loyalty (Operations & Delivery)

As the Sr. Director of Loyalty (Operations & Delivery) at Target in India, you will lead the end-to-end execution of Target Circle across the enterprise, ensuring benefits, offers, campaigns, and member experiences are delivered with speed, accuracy, consistency, and operational excellence.

This role is accountable for building and leading the operating model for loyalty program execution, including program configuration, campaign and offer operations, and cross-channel experience delivery. You will bridge loyalty strategy and the teams that build and run the platform, translating priorities into clear requirements, strong operating rhythms, and reliable execution at scale.

As a senior leader, you will partner closely with Product, Engineering, Data, UX, Enterprise Marketing, and business partners to make sure loyalty initiatives are operationally ready, measurable, and delivered in a way that strengthens member trust and engagement.

Loyalty Operations & Delivery Leadership

·       Define and drive the operating model for loyalty execution in alignment with the global loyalty vision and Target Circle growth ambitions.

·       Translate loyalty priorities into an integrated delivery plan across program operations, campaign execution, and member experience orchestration.

·       Establish operating rhythms, governance, and readiness checkpoints that enable launch discipline, dependable execution, and clear accountability.

Program Operations

·       Own the ongoing configuration and maintenance of loyalty benefits, tiers, rules, calendar, and operational processes.

·       Ensure accuracy and control across benefit setup, eligibility, expiration, earn/burn rules, and member-facing changes.

·       Partner with Product and Technology teams to improve system design, process efficiency, and operational resilience.

Campaign & Offer Operations

·       Lead the build, QA, launch, and post-launch optimization of targeted loyalty offers and campaigns.

·       Ensure audience selection, targeting logic, offer setup, and testing are executed with precision and on time.

·       Improve throughput and reduce cycle time through standardization, automation, and clear handoffs across teams.

Experience Delivery

·       Deliver seamless, cross-channel member experiences across digital and store touchpoints.

·       Partner with channel, store, and digital operations teams to ensure loyalty experiences are represented consistently and perform as intended.

·       Build issue-management and recovery processes that resolve defects quickly and protect member trust.

Product & Platform Partnership

·       Serve as the operating bridge between loyalty strategy and product/platform execution.

·       Translate business intent into product requirements, business rules, user stories, and prioritization input.

·       Partner with Product and Engineering on roadmap decisions, release readiness, and production support.

Measurement, Insights & Continuous Improvement

·       Define execution KPIs for quality, speed, accuracy, adoption, and member impact.

·       Use performance reporting, experimentation, and insights to improve process, decision making, and outcomes.

·       Build a culture of continuous improvement and disciplined problem solving across the team.

Team Leadership & Talent Development

·       Lead and develop a high-performing organization of managers and specialists across operations, campaign delivery, and experience execution.

·       Set clear goals, operating standards, and accountability across the organization.

·       Build a strong bench and foster collaboration, adaptability, and inclusion.

Reporting / Working Relationships

·       Reports to Vice President / Sr. Vice President, Loyalty

·       Key partnerships include Loyalty Strategy & Economics, Growth & Engagement, Product, Engineering, Data Analytics, UX, Enterprise Marketing, Finance, Store Operations, and Digital/Channel teams

Minimum Job Requirements

·       Bachelor's degree (MBA or advanced degree preferred) in Business, Strategy, Marketing, Operations, Product, or a related field

·       18+ years of experience in marketing, operations, product, strategy, or related domains

·       Deep experience in loyalty programs, CRM, lifecycle marketing, or large-scale platform execution

·       Proven track record of leading complex, matrixed organizations and delivering enterprise impact

·       Strong executive presence with the ability to influence senior leadership and drive alignment

·       Experience operating in a highly matrixed, global organization

·       Demonstrated ability to balance strategic thinking with operational excellence

Strong problem-solving skills with a data-driven and customer-centric mindset