Who are we hiring?

The Senior Copywriter Marketing is responsible for developing high-impact short- and long-form copy that supports marketing objectives and drives measurable audience engagement. This role develops compelling messaging and copy across a range of marketing deliverables, including advertising campaigns across paid social and other digital channels, email, landing pages, digital experiences, sales materials, and other customer-facing communications. The role ensures every piece reflects a consistent and compelling brand identity through adherence to tone, style, and voice standards. 

Reporting to the VP of Customer Marketing, the Senior Copywriter Marketing translates strategic briefs into content that engages, nurtures, and converts target audiences while reinforcing the brand's strategic position in the market. This role partners closely with cross-functional teams to develop messaging aligned to campaign objectives, audience segments, customer journeys, and channel requirements. The role also collaborates with creative and marketing partners to ensure copy and messaging work cohesively with the broader campaign concept and visual expression. 

With a focus on precision and craft, the Senior Copywriter Marketing manages multiple concurrent projects against specified deadlines, applies revisions with agility, and maintains meticulous attention to detail across grammar, spelling, tone, and overall quality. This role demands a versatile writer with a strong command of brand storytelling, an ability to flex between strategic messaging and performance-driven short-form copy, and a deep understanding of how content functions across the full marketing funnel. 

What will you do?

Content Writing & Copywriting 

• Write compelling, conversion-driven copy for ad campaigns, email campaigns, landing 
• Write compelling, conversion-driven copy for advertising campaigns across paid social and other digital channels, email campaigns, landing pages, sales materials, and other customer-facing communications
• Develop headline variations, CTAs, and supporting copy tailored to distinct audience segments, campaign objectives, and customer journey stages
• Adapt messaging for channel-specific requirements, character limits, and creative formats while maintaining a consistent brand voice
• Develop creative concepts and messaging that are sharp, artistic, entertaining, error-free, on-brand, and aligned to campaign objectives and production parameters
• Translate strategic briefs and campaign objectives into compelling narratives, messaging frameworks, and marketing presentations/decks
• Structure long-form deliverables and presentations with clear narrative arcs that reinforce the brand's strategic position 

Brand Standards & Messaging Strategy 

• Serve as a steward of the brand's tone, style, and voice across all written touchpoints, ensuring consistency across advertising, CRM, digital, sales, and other customer-facing communications
• Distill complex campaign objectives, audience insights, and positioning into copy that is accessible, compelling, and on-strategy
• Align all content to defined KPIs, ensuring every deliverable ladders up to broader marketing objectives
• Align messaging across earned, owned, paid, and in-venue channels, partnering closely with marketing and creative teams to ensure copy is segment-specific, on-brand, and optimized for each channel
• Partner with creative, design, media, digital, CRM, and other cross-functional teams to ensure messaging and copy work cohesively with the broader campaign concept and visual expression 

Project Management, Quality Assurance, & Editing 

• Manage multiple concurrent writing projects across campaigns, channels, and deliverable types, consistently meeting deadlines in a fast-paced environment
• Prioritize and organize workload to accommodate shifting timelines, new requests, and rapid-turnaround needs
• Apply revisions with agility, incorporating feedback quickly while maintaining quality and strategic alignment
• Proofread and edit all content with meticulous attention to grammar, spelling, punctuation, tone, and formatting before delivery
• Conduct final quality checks to ensure accuracy, brand compliance, and consistency across all copy
• Provide exceptional experiences for our guests, partners, and team members, including by adhering to our appearance and presentation guidelines while on-site.

What do you need to succeed?

• 5+ years of professional copywriting and content development experience, with a portfolio demonstrating both short-form and long-form work
• Proven experience writing for digital marketing channels including email campaigns, paid social ads, landing pages, and web content
• Demonstrated ability to maintain brand voice and style standards across a high volume of deliverables
• Strong command of grammar, AP style or equivalent editorial standards, and content best practices
• Experience managing multiple concurrent projects with competing deadlines  
• Excellent communication skills with the ability to present and defend creative choices to stakeholders
• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field
• Exceptional writing, editing, and proofreading skills across short-form and long-form formats
• Strong ability to translate strategic briefs and data-driven insights into clear, engaging, audience-specific copy
• Deep understanding of brand voice development and the ability to maintain tonal consistency across diverse channels
• Proficiency writing for digital marketing channels including email, paid social, landing pages, and website for GEO/SEO
• Strong storytelling instincts with the ability to structure narratives that engage, nurture, and convert
• Excellent organizational and time-management skills with the ability to juggle multiple projects and deadlines simultaneously
• Collaborative mindset with the ability to incorporate feedback quickly and work effectively across cross-functional teams
• Sharp attention to detail and a commitment to error-free, polished deliverables
• Adaptability and creative agility in a fast-paced, evolving environment 

 Preferred Qualifications 

• Background writing for immersive, live-event, or destination-based experiences
• Experience developing content for audience segments defined by behavioral, demographic, and psychographic data
• Experience collaborating with paid media and CRM teams to align copy with performance marketing objectives
• Bilingual writing ability (English/Spanish) is a plus 

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