About Tocan: 

Tocan is a cutting-edge SaaS platform designed to streamline fund operations for investment professionals. We empower fund managers, fund administrators, legal firms and investors with intuitive tools to optimise workflows, enhance compliance and drive efficiency. As we expand, we seek a Lead Generation Marketing Manager to help us build a strong pipeline of opportunities. 

About the Role: 

We are looking for a highly motivated and resourceful Lead Generation Marketing Manager to take ownership of our lead generation and digital marketing activities. This role is ideal for a marketer who excels at generating high-quality B2B leads through organic, low-cost, and no-cost channels rather than relying on large advertising budgets. 

With little to no paid marketing budget available currently, the successful candidate will be responsible for developing and executing innovative strategies that leverage LinkedIn, social media, content marketing, partnerships, referrals, SEO, email outreach, and marketing automation to build brand awareness and create a consistent pipeline of qualified prospects. 

This is a hands-on role requiring both strategic thinking and practical execution. 

Key Responsibilities 

Lead Generation & Pipeline Development 

• Develop and implement a lead generation strategy focused on organic growth.  

• Generate qualified leads through LinkedIn, social media platforms, networking communities, partnerships, referrals, and digital outreach.  

• Build and maintain lead generation campaigns that support business growth objectives.  

• Create systems and processes to consistently generate inbound and outbound opportunities.  

• Work closely with the Chief Revenue Officer to ensure smooth lead handover and effective follow-up.  

LinkedIn & Social Selling 

• Own the company's LinkedIn strategy.  

• Optimise company and leadership profiles to maximise visibility and engagement.  

• Create and manage LinkedIn content campaigns designed to generate conversations and enquiries.  

• Build targeted outreach programmes using LinkedIn Sales Navigator and other available tools.  

• Develop employee advocacy initiatives to extend company reach.  

Content Marketing 

• Produce engaging content including:  

• LinkedIn posts  

• Articles  

• Case studies  

• Customer success stories  

• Email campaigns  

• Blogs  

• Industry insights  

• Repurpose content across multiple channels to maximise reach and engagement.  

• Identify opportunities to position the business as a thought leader within its sector.  

Social Media Management 

• Manage and grow company presence across relevant social media channels.  

• Create and maintain a content calendar.  

• Monitor engagement and proactively build relationships with prospects and industry influencers.  

• Identify and participate in relevant industry discussions and online communities.  

SEO & Website Optimisation 

• Improve website visibility through organic SEO strategies.  

• Identify opportunities to increase website traffic and conversion rates.  

• Create landing pages and lead capture mechanisms.  

• Monitor website performance and recommend improvements.  

Marketing Automation & CRM 

• Manage CRM and marketing automation systems.  

• Develop lead scoring and nurturing workflows.  

• Maintain accurate reporting and campaign tracking.  

• Ensure marketing and sales data remains clean and actionable.  

Analytics & Reporting 

• Track key marketing metrics including:  

• Leads generated  

• Conversion rates  

• Website traffic  

• LinkedIn engagement  

• Content performance  

• Pipeline contribution  

• Provide regular performance reports and recommendations.  

• Continuously test, measure, and optimise marketing activity.  

Essential Experience & Skills 

• Minimum 3-5 years' experience in a B2B lead generation or digital marketing role.  

• Proven track record of generating leads without significant advertising spend.  

• Strong LinkedIn marketing and social selling expertise.  

• Experience creating engaging content that drives enquiries and engagement.  

• Excellent copywriting and communication skills.  

• Understanding of SEO best practices.  

• Experience with CRM and marketing automation platforms.  

• Ability to analyse data and make evidence-based decisions.  

• Highly organised and self-motivated with the ability to work independently.  

Desirable Experience 

• Experience within technology, SaaS, professional services, consultancy, or digital transformation sectors.  

• Familiarity with LinkedIn Sales Navigator.  

• Knowledge of email marketing platforms.  

• Experience building referral, partnership, and community-led growth programmes.  

• Basic graphic design and video content creation skills.  

• Experience using AI tools to increase marketing efficiency and content production.  

Key Performance Indicators (KPIs) 

• Number of qualified leads generated per month.  

• Marketing-qualified leads (MQLs) converted to sales opportunities.  

• Growth in LinkedIn followers, engagement, and reach.  

• Website traffic growth and lead conversion rates.  

• Content engagement metrics.  

• Contribution to sales pipeline and revenue generation.  

• Cost-effective delivery of marketing objectives.  

Ideal Candidate Profile 

You are a commercially minded marketer who thrives in a lean environment. Rather than asking for a bigger budget, you look for smarter ways to generate opportunities. You understand how to use LinkedIn, content, personal branding, networking, referrals, and digital tools to create demand and drive measurable business growth. 

You are proactive, creative, data-driven, and comfortable rolling up your sleeves to deliver results. 

What Success Looks Like in the First 12 Months 

• Establish a consistent flow of qualified inbound and outbound leads.  

• Build a strong LinkedIn presence for both the business and its leadership team.  

• Create a repeatable lead generation engine that is not dependent on paid advertising.  

• Improve prospect onboarding and nurture processes.  

• Deliver measurable contribution to business growth and sales pipeline development.  

This role would suit someone with titles such as Growth Marketing Manager, Demand Generation Manager, Digital Marketing Manager, B2B Lead Generation Manager, Growth Manager, or Organic Acquisition Manager who has demonstrated success in generating leads through low-cost, high-impact marketing strategies.