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Job Description:

Location: Coimbatore
Territory: Coimbatore, Trichy, Madurai, Tuticorin & Kerala
Reports to: Regional Sales Manager – South

Job Summary
Responsible for achieving secondary sales targets across key accounts, driving penetration of the core and priority portfolio, developing new applications/business, and acquiring new profitable accounts across targeted industrial segments.

Key Responsibilities

• Achieve sales targets across assigned key accounts and territory.
• Acquire and develop new accounts in Metal Fabrication, Auto Components, Casting & Forging, and Aerospace.
• Drive product demonstrations, application development, replication, and market share growth.
• Build relationships with Key Opinion Leaders and senior stakeholders within key accounts.
• Execute technical, marketing, sales promotion, and product demonstration activities.
• Maintain regular customer engagement and achieve defined call-rate targets through Salesforce CRM.
• Drive sales of new products and core portfolio products.
• Maintain a healthy opportunity pipeline and ensure effective opportunity management through Salesforce.
• Demonstrate product value propositions using sales-aid tools.
• Collaborate with Channel Partners, Channel Team, Application Engineering, and Marketing teams to achieve territory objectives.
• Conduct periodic joint reviews with channel partners and DSRs to ensure alignment, sales growth, and service levels.

Qualification

• Bachelor’s degree in Engineering (Mechanical / Production / Industrial / Metallurgy or related discipline) preferred.
• MBA/PGDM in Sales & Marketing is an added advantage.
• Typically 3–5 years of experience in B2B/industrial sales, key account management, or technical sales.
• Experience in abrasives, welding, cutting tools, industrial lubricants, paints, power tools, or related industrial products will be preferred.

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