This role leads the strategy and execution for marketing Bose’s audio technology franchises, translating complex R&D and audio platform work into clear, compelling value, naming, and partner-ready narratives. You’ll create scalable toolkits and sales enablement materials for internal teams and external audiences, ensuring consistent, credible messaging across channels.

What we value

• Clear, consistent positioning for Bose technology franchises

• Stronger OEM/partner conversations through simplified, defensible value stories

• Sales teams equipped to sell the technology—not just the brand

• Scalable naming and badging systems to elevate and protect the brand

• Data-driven messaging through measurable testing and feedback loops

What you will be responsible for

• Technology Strategy & Positioning: Define positioning, messaging, and value propositions across audiences; establish claims and proof-point guardrails

• Toolkits & Enablement: Build standardized, repeatable toolkits and sales assets; partner with engineering and sales for accuracy and usability

• Naming & Architecture: Develop scalable naming and badging systems aligned to the master brand

• Sales Enablement: Create training, talk tracks, and customer-ready materials; lead enablement sessions

• Measurement & Iteration: Define KPIs and evolve messaging based on data and feedback

• Day-to-Day: Translate technical inputs into market-ready narratives, build messaging frameworks and collateral, support sales with customized assets, and maintain a centralized source of truth for technology messaging.

What we value

• 8+ years in product or technology marketing (B2B + consumer a plus)

• Proven ability to simplify complex technologies into compelling narratives

• Strong storytelling, cross-functional leadership, and presentation skills

• Experience building scalable frameworks, toolkits, and enablement programs

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