Sobre esta vaga de Product Marketing Manager na Kaseya Careers
About Kaseya
Kaseya is the leading provider of AI-powered IT management and cybersecurity software, serving Managed Service Providers (MSPs) and internal IT organizations worldwide. Our comprehensive platform helps organizations efficiently manage, secure, and automate their IT environments, driving operational efficiency and long-term business success.
Backed by Insight Partners, a leading global software investor, Kaseya has experienced sustained double-digit growth and continues to expand its global footprint. Today, Kaseya supports customers in more than 20 countries and manages over 15 million endpoints worldwide.
Founded in 2000, Kaseya was built by builders - and we're still building. We look for people who create rather than wait, who see a hard problem and lean in, and who treat challenges as raw material. At Kaseya, everyone plays a role in shaping the future of IT: whether you're in engineering, product, sales, marketing, customer support, or operations, your work helps protect, defend, and optimize IT environments across the globe.
We're building teams that grow, perform, and make an impact. If you're driven by the itch to make things better - a product, a process, a career - you'll fit right in.
At Kaseya, we don't just raise the bar. We build it.
Product Marketing Manager I
We are looking for a Product Marketing Manager I to support the go-to-market strategy and execution for a key product line. In this role, you will be working closely with Product, Marketing and Go-to-Market teams, and develop clear product messaging, coordinate launches, create sales enablement materials and gather market insights. This is an ideal role for someone who can turn technical capabilities into simple, customer-focused stories and is eager to build their product marketing expertise.
Key Responsibilities
- Go-to-Market Ownership: Lead the development and execution of GTM strategies that drive awareness, adoption, and revenue for your product line.
- Messaging & Positioning: Craft clear, differentiated messaging and compelling product narratives that resonate with target audiences.
- Sales Enablement: Develop high-impact sales tools, presentations, competitive positioning, and training to empower sales and customer-facing teams.
- Cross-Functional Collaboration: Act as a strategic partner to Product, Sales, Customer Success, and other GTM teams, aligning product capabilities with market needs and business goals.
- Launch Planning: Own end-to-end planning and execution of product launches, ensuring readiness across all functions and channels.
- Market Intelligence: Gather and synthesize customer, competitor, and market insights to inform product strategy and GTM plans.
Preferred Qualifications
- Bachelor’s degree in Marketing, Business, Communications, a technical discipline or a related field.
- 2–4 years of experience in product marketing, sales enablement or a related role, preferably in B2B SaaS or technology.
- Experience developing product messaging, positioning and customer-focused content.
- Experience supporting product launches and sales enablement initiatives.
- Ability to translate technical capabilities into clear customer benefits.
- Ability to analyze customer feedback, competitive information, market data and usage trends.
- Strong organization and project management skills, with experience managing defined workstreams or project components.
- Sound judgment when resolving common problems.
- Ability to work independently while collaborating effectively across teams
- Experience with PSA (Professional Services Automation) or ERP (Enterprise Resource Planning) solutions is an asset.
- Certification from Pragmatic Institute or Product Marketing Alliance is an asset.
Required Qualification
- Bachelor’s degree in Marketing, Business, Communications, a technical discipline or a related field.
- 2–4 years of experience in product marketing, sales enablement or a related role, preferably in B2B SaaS or technology.
- Experience developing product messaging, positioning and customer-focused content.
- Experience supporting product launches and sales enablement initiatives
Additional information
Kaseya provides equal employment opportunity to all employees and applicants without regard to race, religion, age, ancestry, gender, sex, sexual orientation, national origin, citizenship status, physical or mental disability, veteran status, marital status, or any other characteristic protected by applicable law.
