Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other.  We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

Job Summary:

Caterpillar is seeking an experienced product marketer who combines strategic thinking, strong storytelling, visual creativity, and technology fluency. This role will shape the comprehensive go-to-market plan by providing the north star on positioning, messaging, narrative, and compelling supporting content.

The successful candidate is equally comfortable setting direction and producing the work. You will develop positioning, campaigns, presentations, demos, web content, user guides, emails, and short-form video content that make sophisticated enterprise technology easy to understand and valuable to use.

What You Will Do:

• Own product marketing strategy: Develop and execute integrated product marketing plans aligned with business and product objectives. Plan launches and adoption campaigns for Caterpillar dealers and internal stakeholders. 

• Build positioning and messaging: Translate dealer needs, product capabilities, and competitive insights into differentiated positioning, value propositions, audience-specific messaging, and clear benefit-led narratives. 

• Turn technology into stories: Partner with product managers and engineers to convert roadmaps, release notes, workflows, and technical features into executive-ready stories, visuals, demonstrations, and end-user communications. 

• Create high-impact content: Write and design polished marketing assets across web pages, one-pagers, presentations, email campaigns, blogs, user guides, and product launch materials. 

• Develop demos and video content: Create demo narratives and scripts, and record and edit short product videos that explain capabilities and use cases simply and persuasively. 

• Drive dealer insight and adoption: Gather feedback from dealers and engagement teams, identify customer challenges, and use insights to improve messaging, campaigns, onboarding, and ongoing engagement. 

• Measure and optimize performance: Define and monitor meaningful KPIs, including engagement, conversion, and adoption measures. Use analytics, testing, and AI-enabled tools to improve marketing effectiveness and return on investment. 

• Lead cross-functional delivery: Coordinate with product, sales, engineering, UI/UX, communications, and agency partners. Manage multiple initiatives with autonomy, sound judgment, and consistent follow-through. 

• Protect brand quality: Ensure communications are clear, visually compelling, audience-appropriate, and consistent with Caterpillar brand standards. 

What You Will Have:

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.
Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
Promotion and Marketing Communications: Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.

Considerations For Top Candidates:

• Demonstrated experience in B2B product marketing, marketing communications, or go-to-market strategy for technology-based products. 

• Proven ability to develop product narratives, positioning, messaging, launch plans, and adoption campaigns. 

• Exceptional writing, editing, presentation, and verbal communication skills, with the ability to simplify technical concepts for executive and end-user audiences. 

• Strong visual design and content-production skills, including the ability to independently create professional presentations and one-page marketing materials. 

• Proficiency with PowerPoint and Microsoft 365, plus experience with creative tools such as Adobe Creative Cloud, Figma, or comparable platforms. 

• Experience using marketing analytics, A/B testing, or funnel performance data to guide decisions and improve results. 

• Ability to manage multiple priorities, work autonomously in an evolving environment, and influence outcomes across functions without direct authority. 

Preferred Qualifications:

• Experience working with dealer networks, channel partners, or complex B2B customer ecosystems. 

• Exposure to the heavy equipment, industrial, automotive, or adjacent sectors. 

• Hands-on experience with AI-assisted content creation, marketing automation, and modern marketing technology platforms. 

• Experience managing creative agencies, vendors, or external production partners. 

• Experience scripting, recording, and editing product demos or short-form video content. 

What Success Looks Like:

• Dealers and internal teams understand the platform’s value, key capabilities, and recommended actions. 

• Launches and ongoing campaigns are coordinated, audience-focused, and supported by high-quality content. 

• Marketing insights and performance data are translated into measurable improvements in engagement and adoption. 

• Cross-functional partners view product marketing as a trusted, proactive, and execution-oriented partner. 

Ideal Candidate Profile:

You are a strategic product marketer and hands-on creator. You are curious about how products work, skilled at identifying what matters to customers, and disciplined about turning insight into action. You bring consumer-grade clarity and creativity to a complex B2B environment while balancing speed, brand quality, and measurable business impact. 

What You Will Get:

Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We’ve created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.

About Caterpillar:

Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

Summary Pay Range:

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar. 

Benefits:

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

• Medical, dental, and vision benefits*

• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*

• 401(k) savings plans*

• Health Savings Account (HSA)*

• Flexible Spending Accounts (FSAs)*

• Health Lifestyle Programs*

• Employee Assistance Program*

• Voluntary Benefits and Employee Discounts*

• Career Development*

• Incentive bonus*

• Disability benefits

• Life Insurance

• Parental leave

• Adoption benefits

• Tuition Reimbursement

* These benefits also apply to part-time employees

Posting Dates:

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities.  Qualified applicants of any age are encouraged to apply.

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