This role is for one of Weekday’s clients
Salary range: Rs 800000 - Rs 2500000 (ie INR 8 - 25 LPA)

Min Experience: 5+ years
Location: Gurgaon, New Delhi, Delhi, India
JobType: full-time

We are looking for a strategic and results-oriented Product Manager to drive product positioning, brand strategy, and healthcare professional engagement within the fertility and reproductive healthcare segment. The role will focus on developing and executing marketing strategies, strengthening relationships with doctors and key healthcare stakeholders, and supporting business growth through targeted engagement initiatives.

The ideal candidate will have experience in pharmaceutical product management, brand marketing, or healthcare professional marketing, along with an understanding of scientific communication, doctor segmentation, and referral-oriented engagement strategies. The candidate will work closely with internal teams and healthcare professionals to improve brand visibility, strengthen medical-community relationships, and deliver measurable marketing outcomes.

Requirements

Key Responsibilities

1. Product and Brand Management

• Develop and execute product and brand strategies aligned with business objectives and growth priorities.
• Define product positioning, key messaging, and marketing initiatives to strengthen brand awareness and market presence.
• Support the development and execution of product launches, brand campaigns, and promotional activities.
• Identify opportunities to improve product visibility, customer engagement, and overall brand performance.

2. Doctor Engagement and Healthcare Professional Marketing

• Plan and execute doctor-engagement initiatives targeting relevant healthcare professionals, including gynaecologists, fertility specialists, and other stakeholders.
• Develop scientific communication strategies that effectively communicate relevant product and service information.
• Segment doctors and healthcare stakeholders based on relevant criteria to enable focused and effective engagement.
• Design initiatives to strengthen referral relationships and build long-term engagement with the medical community.
• Support key opinion leader (KOL) engagement and relationship-building initiatives to enhance professional awareness and participation.

3. Scientific Communication and Educational Initiatives

• Coordinate scientific meetings, continuing medical education (CME) programmes, educational activities, and doctor-facing campaigns.
• Develop marketing collateral, scientific presentations, product information materials, and communication resources in collaboration with internal teams.
• Ensure healthcare professional communication is accurate, relevant, and aligned with approved brand messaging.
• Support the planning and execution of medical-community engagement programmes that strengthen awareness and professional relationships.

4. Market Research and Competitive Analysis

• Conduct market research to understand healthcare professional needs, market dynamics, customer preferences, and emerging opportunities.
• Analyse competitor strategies, brand positioning, promotional activities, and market trends.
• Generate insights to refine product positioning, improve engagement strategies, and identify opportunities for business growth.
• Use market intelligence and stakeholder feedback to inform product and brand planning.

5. Campaign Performance and Analytics

• Define and monitor campaign performance indicators, doctor-engagement metrics, and other relevant marketing KPIs.
• Analyse campaign effectiveness and engagement outcomes to identify areas for improvement.
• Translate performance data and stakeholder feedback into actionable recommendations.
• Continuously optimise marketing initiatives to improve execution, engagement, and business impact.

6. Cross-Functional Collaboration

• Work closely with internal marketing, sales, medical, and other relevant teams to plan and execute product initiatives.
• Coordinate timelines, deliverables, and stakeholder inputs to ensure effective implementation of marketing programmes.
• Support field teams with product communication, marketing resources, and doctor-engagement initiatives.
• Manage multiple projects simultaneously while ensuring timely execution and alignment with business priorities.

Must-Have Skills and Qualifications

• Product Management: Experience in product management, brand planning, and marketing strategy.
• Brand Marketing: Ability to develop product positioning, promotional campaigns, and brand communication initiatives.
• Doctor Engagement: Experience engaging healthcare professionals and developing targeted stakeholder engagement strategies.
• Pharmaceutical or Healthcare Experience: Background in pharmaceutical product management, healthcare marketing, or healthcare professional engagement.
• Scientific Communication: Ability to coordinate scientific communication, educational initiatives, and healthcare-related marketing materials.
• Doctor Segmentation: Understanding of stakeholder segmentation and targeted engagement approaches.
• Analytical Skills: Ability to conduct market research, analyse campaign performance, and derive actionable insights.
• Stakeholder Management: Strong communication, collaboration, planning, and relationship-management skills.
• Execution and Ownership: Ability to work independently, manage multiple initiatives, and deliver results within defined timelines.

Good-to-Have Skills

• Experience in women's health, gynaecology, fertility, IVF, or related therapeutic areas.
• Familiarity with pharmaceutical product launches and brand campaigns.
• Experience coordinating CME programmes, scientific meetings, and medical education initiatives.
• Exposure to key opinion leader (KOL) engagement and healthcare professional marketing.
• Experience developing field-force communication materials and supporting sales teams with marketing initiatives.