Position Overview:

Words With Friends Instant is seeking a Principal Data Analyst to be the analytics owner for the game: the person product, design, and engineering come to for data on player behavior, feature health, experimentation, and game strategy. As part of our analytics team, you'll play a crucial role in shaping the future of our game through data-driven insights.

Here's how you'll shape the player experience:

• Product Strategy: Analyze long and short-term trends to deliver insights that influence product direction
  
  
• Experimentation: Design statistically sound experiments that drive measurable impact
  
  
• Business Intelligence: Maintain comprehensive dashboards and ETL pipelines to keep the organization informed on game performance
  
  

What You'll Do :

• Collaborate with the Product team to enhance revenue, retention, and engagement metrics. This includes conducting A/B testing, performing insights analysis, and developing dashboards.
  
  
• Analyze player behavior to understand motivations and preferences, partnering with other disciplines to translate findings into actionable experience improvements.
  
  
• Communicate findings and recommendations to senior and executive stakeholders, translating complex analyses into clear decisions and influencing product and game strategy at the leadership level.
  
  
• Support the team in tuning the different features in the game to optimize for long term game and feature health
  
  
• Design and maintain ETL pipelines to extract, transform, and load data from multiple sources, ensuring source of truth for analyses and business intelligence.
  
  
• Design game telemetry to capture meaningful player interaction data to improve the game experience.
  
  
• Actively play and engage with our games to maintain first-hand understanding of player experience, game mechanics, and potential pain points.
  
  
• Monitor and maintain the integrity of a wide range of tools and models used to streamline workflows and personalize the player experience, in collaboration with other data analysts and scientists on the team.
  
  
• Participate in and contribute to the Analytics Org’s AI initiative, which aims to significantly increase each analyst’s impact through the power of LLMs
  
  
• Continuously learn about analytics best practices, and actively share and promote these practices across various games and teams.
  
  

What You Bring :

• Bachelor's degree in Computer Science, Mathematics, Statistics, Economics, or a related quantitative field. Advanced degrees (Masters or PhD) are a plus.
  
  
• Minimum of 8 years in data science or analytics roles, preferably with 6 years in a Product Data Science or Gaming Analytics team
  
  
• Demonstrated experience guiding product teams through complex decisions and analyses and dealing with ambiguous data
  
  
• Proficiency in Python and SQL.
  
  
• Demonstrated experience in data visualization, statistical analysis, and machine learning.
  
  
• Familiarity with Business Intelligence (BI) tools like Tableau and version control systems such as Git is advantageous.
  
  
• Strong ability in both written and oral communication.
  
  
• Highly self-motivated with a keen interest in problem-solving.
  
  
• Willingness to take ownership of challenges.
  
  
• Proven ability to work collaboratively as part of a team.
  
  
• Strong communication skills - you can explain complex data in simple, actionable terms
  
  
• Familiarity with AI/ML concepts or experience in automating recurring analytics workflows is a plus
  
  

Bonus Points :

Experience in gaming, mobile, or consumer tech industries.

What We Offer You : 

Zynga offers a world-class benefits package that helps support and balance the needs of our teams. To find out more about our benefits, visit the Zynga Benefits