Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

This role retains end-to-end ownership of Affluent segment initiatives and performance management, including segment strategy, value propositions, customer journeys, campaigns, product concepts, and engagement plans. In addition, the role oversees performance monitoring across all customer segments by consolidating key customer and business metrics, identifying performance gaps and growth opportunities, and recommending timely corrective actions. A strong emphasis is placed on translating customer research, behavioral data, market trends, and campaign results into analytics-driven recommendations that improve proposition relevance and commercial outcomes.

The role is accountable for developing and driving retention, repurchase, cross-sell, up-sell, and customer growth initiatives to strengthen customer lifetime value and sustainable business performance. It also provides strategic stakeholder leadership across Product, Commercial, Distribution, Data Analytics, Customer Experience, Technology, Operations, Compliance, Finance, and external partners to align priorities and enable effective execution.

The position is expected to demonstrate increased leadership, sound judgment, and decision-making by prioritizing initiatives, resolving cross-functional issues, managing risks and trade-offs, and taking ownership of customer and business outcomes.

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.