Gushwork is building an Agent Operating System for small and mid-sized businesses around the world. It is modern business software where AI agents and humans work together. Business owners and leaders set the goals. They decide what each agent is allowed to do. Then they review the metric each agent delivers.

We started with an SEO agent. It owns one metric: organic leads. Once it ranks pages and brings in leads, it reports them back to the customer. We are now expanding into a Paid Ads agent and a Developer agent, each owning a metric the business cares about.

Our customers sell high-value goods and services and have fewer than 200 employees. Most of them are in industries that are not digitally native: manufacturers, industrial distributors, commercial services. They do not buy AI. They buy outcomes. Our job is to make agents reliable enough that a business owner can trust them with a number.

We are a team of about 90 people based in Bengaluru, backed by Lightspeed and SIG. If you want to want to help us build reliable agents that runs real businesses, we're excited to meet you!

Our customers use paid advertising to generate leads and grow their businesses. The Performance Marketing Specialist owns the execution and continuous improvement of these campaigns across Meta and Google.

You will work directly with customers to understand their business, translate their objectives into campaign strategies, take campaigns live and continuously improve performance.

This is a hands-on, customer-facing role. You are expected to understand the numbers, make decisions, identify opportunities and execute experiments. The focus is on improving campaign outcomes, not simply managing campaigns or reporting performance.

• Own customer campaigns end to end, from understanding requirements and setting up accounts to launching and managing campaigns.

• Understand each customer's business, industry, target audience and objectives to develop relevant campaign strategies.

• Manage and optimize campaigns across Meta Ads and Google Ads, including budgets, targeting, bidding, audiences and campaign structures.

• Continuously monitor campaign performance, identify opportunities and implement optimisations to improve metrics such as CPL, CPA, conversion rates and lead quality.

• Ideate and execute experiments across creatives, messaging, ad formats, audiences, targeting and campaign strategies.

• Explore different creative approaches and formats, including Reels, videos and variations in messaging, to improve campaign performance.

• Communicate directly with customers, understand their feedback, explain campaign performance and align on optimisation plans.

• Take ownership of campaign outcomes and proactively identify issues and opportunities rather than waiting for instructions.

Must-haves

• Hands-on experience running and managing campaigns on both Meta Ads and Google Ads.

• Experience independently setting up, launching, monitoring and optimising campaigns.

• Strong analytical skills and the ability to translate campaign data into actionable decisions.

• Excellent written and verbal communication skills, particularly in customer-facing situations.

• Strong account and stakeholder management skills.

• High ownership, bias towards execution and the ability to independently drive things to completion.

• Ability to understand different industries and customer behaviours and adapt campaign strategies accordingly. There is no single optimisation playbook that works for every business.

 

Good to have

• Minimum 2 years of genuine hands-on performance marketing experience.

• Experience running lead-generation campaigns.

• Experience with creative strategy and performance-driven ad experimentation.

• Prior experience in a digital marketing agency or managing multiple customer accounts.

• Familiarity with Meta Business Suite, Meta Ads Manager, Google Ads Manager, Google Analytics, Google Tag Manager, Meta Pixel and conversion tracking.