Role Summary and Impact 

We are looking for an experienced and hands-on SEM Manager to lead and optimize paid search campaigns across the Hong Kong and Taiwan markets. This role requires a strong balance of strategic thinking and executional excellence, with the ability to work closely with cross-regional stakeholders and deliver against strict performance targets.

Skills and Experience 

What you will do:

• Plan, execute, and optimize SEM campaigns across platforms including Google Ads and Microsoft Advertising (Bing).
• Continuously monitor campaign performance and implement hands-on optimizations to meet and exceed defined KPIs and performance thresholds.
• Analyze campaign data, identify trends and insights, and provide actionable recommendations to improve performance.
• Translate data and insights into clear, compelling narratives and present actionable recommendations to stakeholders.
• Quantify the impact of optimizations and strategic changes through data-driven analysis.
• Collaborate with cross-functional and regional teams (HK & TW) to align on strategy, messaging, and execution.
• Utilize analytics tools (e.g. Google Analytics) to evaluate user behavior and campaign effectiveness.
• Ensure campaigns are executed with a high level of precision, consistency, and accountability.

What you will need:

• Proficiency in Traditional Chinese (reading and writing) is required to liaise with regional clients for this role.
• Strong hands-on experience in SEM campaign management across Google Ads and Microsoft Advertising (Bing).
• Demonstrated ability to manage and optimize campaigns under strict performance targets.
• Strong analytical mindset with the ability to interpret data and translate insights into actionable strategies.
• Strong presentation and storytelling skills, with the ability to convert complex data into clear, compelling insights for stakeholders.
• Familiarity with analytics platforms such as Google Analytics.
• Solid understanding of website tracking and tagging; experience with Google Tag Manager (GTM) is a plus.
• Detail-oriented with strong QA capabilities to ensure accuracy in execution and reporting.
• Independent, self-motivated, and comfortable working in a fast-paced, cross-regional environment.
• Structured thinker with strong logical and problem-solving skills.

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. 

While we appreciate all applications received, only those candidates selected for an interview will be contacted.  

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