We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

The core values that comprise Universal Music Group are Authenticity, Boldness, Creativity, Connection, Drive and Insight. These values are the essence of our people which makes UMG the most renowned company in the music industry. 

Role Summary

Universal Music Indonesia is seeking an experienced and commercially driven New Business Director to lead and accelerate growth across our non-recorded music revenue streams.

This will be responsible for developing and executing the commercial strategy for artist partnerships, brand collaborations, sponsorships, live performance opportunities, and other new business initiatives that create value for both our artists and commercial partners. The successful candidate will drive commercial strategy, build strategic partnerships, lead the New Business team, and deliver sustainable revenue growth for UMG artist and the business.

About this role

• Develop and execute the commercial strategy to grow non-recorded revenue streams, including live performances, brand partnerships, sponsorships, endorsements, and commercial activations.

• Achieve revenue, profitability, pipeline, and forecast targets through effective business planning and execution.

• Identify, develop, pitch, negotiate, and secure new commercial opportunities that create value for both artists and business.

• Build and maintain strong relationships with brands, agencies, promoters, event organizers, sponsors, and key industry partners across Indonesia.

• Lead major partnership negotiations, review deal structures, and ensure agreements are commercially viable and profitable.

• Manage the end-to-end sales pipeline, including opportunity development, proposal management, conversion, and revenue realization.

• Lead, coach and develop the New Business team, driving a high-performance culture and ensuring achievement of business objectives.

• Oversee the successful execution of partnerships, campaigns, sponsorships, and live events in collaboration with internal and external stakeholders.

• Monitor commercial performance, budgets, forecasts, and risks, and provide strategic recommendations to the Managing Director.

Desirable Traits:

• Minimum 10 years of experience in business development, commercial partnerships, sponsorship sales, entertainment, media, live events, or related industries.

• Proven track record of delivering significant revenue growth and achieving commercial targets.

• Demonstrated experience leading, coaching, and developing high-performing commercial teams.

• Strong network and established relationship with Indonesian brands, agencies, promoters, event organizers, and key industry stakeholders.

• Exceptional business development, stakeholder management, negotiation, and influencing skills.

• Strong commercial and financial acumen, with experience managing budgets, forecasts, profitability, and business cases.

• Strategic, entrepreneurial, and results-driven mindset with the ability to identify and capitalize on new revenue opportunities.

• Excellent communication, presentation, and relationship-building skills, with the ability to engage effectively with both internal and external stakeholders.

• Fluent in Bahasa Indonesia and professionally proficient in English.

Interested? Please follow the link to submit your application today!
Note: Only shortlisted applicants will be contacted.

About us:

Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries.

Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans.

UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world.

 

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