Digital Marketing & Performance Marketing

-          Develop, execute, and optimize digital demand generation campaigns to drive awareness, engagement, lead generation, and pipeline growth for India

-          Manage and optimize digital marketing channels, including paid media, email marketing, marketing automation, and conversion-focused campaigns for India and support with your expertise the whole APAC region

-          Monitor campaign performance and identify opportunities to improve lead quality, conversion rates, customer acquisition, and marketing ROI across the APAC region

-          Support the APAC region with Marketing CRM handling and lead journey optimization

Regional Marketing & Localization

-          Act as the marketing lead for India, ensuring global campaigns, messaging, and content are effectively adapted to local market requirements

-          Collaborate closely with regional sales teams and business stakeholders to align marketing activities with business priorities and growth objectives

-          Provide market insights, customer feedback, and competitive intelligence to support marketing planning and execution across APAC

-          Identify regional opportunities and recommend local marketing initiatives that support business growth and customer engagement

Events & Customer Engagement

-          Plan and execute local marketing events, trade shows, conferences, webinars, and customer engagement activities in India

-          Support regional event promotion through digital marketing activities and integrated campaign execution

-          Partner with Sales and business stakeholders to maximize lead generation, customer engagement, and event ROI

-          Coordinate pre-event, onsite, and post-event marketing activities to ensure effective follow-up and pipeline contribution

Reporting & Performance Analysis

-          Track, analyze, and report on digital marketing, campaign, and lead generation performance across assigned markets

-       Leverage CRM, marketing automation, and analytics platforms to support data-driven decision-making

-       Contribute to a culture of continuous improvement through testing, measurement, and performance-driven marketing execution

Requirements

KEY MEASURES & INDICATORS (main KPIs used in the role)

1.    Demand Generation & Lead Performance

·  Number of marketing-qualified leads (MQLs) generated for Indian market

·  Cost per lead (CPL) and campaign ROI for local initiatives

·  Performance of lead nurturing workflows (open rates, click rates, progression through funnel stages)

2.    Campaign Effectiveness

·       Performance of digital campaigns (CTR, engagement rate, conversion rate).

·       On-time execution and optimization of local campaigns aligned with global initiatives.

3.    Brand Awareness & Visibility

·       Growth in brand awareness metrics in the region (e.g., reach, impressions, brand search volume).

4.    Events & Customer Engagement

·       Number of leads generated through local events.

·       Post-event follow-up performance (lead conversion, engagement).

5.    Reporting & Continuous Improvement

·       Timely and accurate delivery of local marketing performance reports.

·       Quality of insights and recommendations provided to improve future campaigns.

·       Demonstrated improvements in campaign performance over time based on data-driven optimizations.

PROFILE REQUIRED

Professional Background

·       5+ years of marketing experience in B2B environments

·       Strong background in digital marketing, demand generation & lead nurturing

·       Knowledge of event management is required

·       Experience working in global organizations with regional responsibilities

·       Familiarity with complex B2B sales cycles and multi-stakeholder decision-making processes

·       Background in automotive and/or SaaS is a plus

Skills & Abilities

·       Proficient in working with a Marketing CRM (Hubspot or Zoho Marketing Automation)

·       Strong analytical skills to measure campaign performance, evaluate KPIs, and optimize marketing initiatives

·       Knowledge of LinkedIn Ads, SEO and SEA

·       Deep understanding of demand generation, lead nurturing, and digital marketing channels along the whole sales funnel

·       Skilled in content creation and localization with a talent for storytelling

·       Strong stakeholder management skills to align cross-functional teams on regional priorities

·       Comfort working in fast-paced, global environments

·       English level C1 or higher