Job Description

Role summary

The Retail Brand Marketing is responsible for translating brand strategy into retail-specific marketing plans across multiple therapeutic areas, including diabetes, lipid management, HIV, anti-infectives, antivirals, and other priority portfolios. This role will generate deep insights into brand performance, patient needs, pharmacist perception, and retail customer dynamics to shape differentiated brand plans, value-based messaging, and scalable engagement programs that strengthen brand positioning, pharmacist advocacy, and patient awareness. The role partners closely with brand, sales, medical, access, compliance, and customer-facing teams to ensure strategic alignment, high-quality execution, and measurable business impact across retail channels.

Core responsibilities

Right Brand Marketing & Perception

• Multi-TA Retail Brand Planning: Lead retail brand marketing plans across diabetes, lipid management, HIV, anti-infectives, antivirals, and other priority therapeutic areas, ensuring clear strategy, differentiated positioning, and channel-relevant execution.
• Brand, Patient & Pharmacist Insights: Identify and synthesize brand performance insights, patient needs, pharmacist perceptions, and retail customer behaviors to inform brand strategy, messaging priorities, and engagement design.
• Brand Value-based Message & Content Excellence: Develop compelling value-based brand messaging and scalable retail content to strengthen brand positioning, pharmacist engagement, and customer communication quality across disease areas.
• Pharmacist Engagement: Design and execute pharmacist education and professional engagement initiatives to enhance product understanding, disease management capability, and advocacy in retail settings.
• Patient Awareness: Increase disease awareness and patient engagement through targeted education, patient-centric initiatives, and retail-relevant activation programs.

Required skills & experience

Working Experience

• Minimum 5 years of product marketing experience in pharmaceutical retail, brand marketing, channel marketing, or other relevant commercial functions.
• Solid understanding of retail channel dynamics, pharmacist engagement models, patient education approaches, and customer activation needs.
• Experience developing marketing messages, content assets, and engagement programs in a matrixed organization is preferred.

Professional Skills

• Strong strategic thinking, with the ability to translate brand strategy, market insights, and customer needs into actionable retail marketing plans.
• Excellent English communication skills, with the ability to develop high-quality business documents, presentations, and marketing content.
• Strong cross-functional communication and collaboration skills, with the ability to influence and align stakeholders across brand, sales, medical, access, compliance, and external partners.
• Strong ownership, learning agility, and execution discipline, with the ability to manage multiple priorities and deliver high-quality outcomes in a fast-paced environment.

Required Skills:

Preferred Skills:

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