Job Description:

Key Responsibilities

• Act as a first point of contact for local Sales team marketing requests, working with the Marketing Specialist EMEA and Regional Marketing Manager to prioritise requests, coordinate next steps, and maintain clear communication.

• Support regional events in coordination with Marketing Managers and the Events team, including preparation and attendance at both in-person events and webinars.

• Develop a working understanding of EXFO's products and solutions, using this to adapt existing content and refine messaging for regional relevance.

• Coordinate the localisation of globally published marketing content for key EMEA regions, helping prepare, adapt, and share translated materials with relevant stakeholders.

• Produce and manage German-language marketing content, including the German newsletter and German social media activity.

• Create adhoc social media content for other EMEA regions as needed.

• Equip the Sales organisation with content that supports the sales process across all stages of the buyer's journey.

• Collaborate with digital marketing experts, event planners, corporate communications, public relations colleagues, and EXFO's internal marketing agency (writers and designers) to deliver creative regional campaigns and collateral.

• Manage the inventory of marketing giveaways held in Southampton, ensuring stock is tracked and available for events.

• Share approved content and updates with local media partners, such as relevant industry newsletters and associations.

• Track campaign performance and share this with the team to help ensure objectives are met.

Key Deliverables

This role has direct ownership of the following recurring and ongoing deliverables:

• German newsletter – planning, content coordination and distribution.

• German social media – ongoing content creation and posting.

• Ad hoc social media content for other EMEA regions.

• Ad hoc translation of marketing content for regional audiences.

• Event preparation and attendance, covering both in-person events and webinars.

• Management of the marketing giveaways inventory in Southampton.

• Sharing content with local media partners, e.g. the FTTH Council Newsletter.

What We're Looking For

Skills & Experience

• A good understanding of core marketing principles, with the curiosity and willingness to apply them in a regional B2B technology context.

• Autonomous and proactive approach to handling marketing requests, collateral creation, and event management.

• Creative problem-solving skills, including the confidence to use AI tools to improve efficiency and output.

• Excellent written and verbal communication skills in English. German language skills are desirable, but not a requirement

• Experience with common marketing tools is helpful but not essential. The intern may work with platforms such as Marketo, Hootsuite, LinkedIn, CRM systems, Microsoft Office, analytics dashboards, and AI-assisted content tools, with training provided where needed.

• Strong organisational skills and comfort managing multiple stakeholders and deadlines at once.

• A collaborative mindset, with the ability to work effectively across marketing, sales, and cross-functional teams.

What We Offer

• Hands-on experience across the full marketing mix within a global technology business.

• Exposure to international marketing campaigns, events, and cross-functional collaboration.

• Mentorship from an experienced Marketing Specialist and global marketing team.

• A varied role combining content creation, events, translation, and campaign analysis.

EXFO is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.