Marketing Director – Skilled Nursing & Rehabilitation

Position: Marketing Director
Salary: Starting at $100,000 per year, DOE
Industry: Healthcare / Skilled Nursing & Rehabilitation

Make an Impact Through Marketing, Relationships, and Community Engagement!

We are seeking an experienced and results-driven Marketing Director to lead our facility’s marketing, public relations, and community outreach efforts. This is an exciting opportunity for a motivated professional who is passionate about building relationships, strengthening community partnerships, and supporting facility growth.

The Marketing Director will develop and implement strategic marketing initiatives to increase resident census, enhance the facility’s reputation, and promote the quality of care and services we provide. The ideal candidate has strong communication skills, healthcare marketing experience, and the ability to lead programs that make a meaningful difference for residents, families, and the community.

Key Responsibilities

• Develop, implement, and evaluate marketing, public relations, and community outreach strategies to increase facility census and promote services.
• Build and maintain positive relationships with residents, families, community organizations, civic leaders, and other key stakeholders.
• Ensure all marketing materials, brochures, informational packets, and public communications are accurate, professional, and up to date.
• Coordinate media relations and communicate facility achievements, new programs, and promotional activities.
• Collaborate with department leaders to strengthen internal communications and ensure consistent messaging throughout the facility.
• Develop and monitor customer satisfaction surveys and use feedback to support service improvements.
• Establish and maintain policies and procedures regarding the release of resident, employee, and facility information in accordance with applicable privacy regulations.
• Support resident activities and social services through creative marketing materials, publications, and special programs.
• Participate in community events, civic organizations, and charitable activities to increase awareness and strengthen community partnerships.
• Monitor public information and media coverage, keeping the Administrator informed of developments that may affect the facility’s reputation.
• Coordinate public communications during emergencies in accordance with facility policies.
• Prepare and manage the departmental operating budget in collaboration with the Administrator.
• Assist with employee orientation, in-service training, and education related to marketing, public relations, and communication policies.
• Provide leadership and supervision to assigned team members.
• Maintain resident confidentiality, protect health information, and uphold resident rights at all times.
• Perform other duties and participate in committees as assigned by the Administrator.

Qualifications

• Bachelor’s degree from an accredited college or university, or equivalent experience.
• Five years of marketing or public relations experience in a healthcare setting may be accepted in lieu of a degree.
• Previous healthcare, skilled nursing, rehabilitation, or senior care marketing experience preferred.
• Strong written and verbal communication, presentation, and interpersonal skills.
• Demonstrated ability to build relationships, develop community partnerships, and execute effective marketing strategies.
• Proficiency in Microsoft Office Suite.
• Strong organizational skills with the ability to manage multiple priorities and meet deadlines.
• Ability to maintain confidentiality and comply with applicable privacy regulations.

Physical Requirements & Work Environment

• Ability to sit, stand, and walk regularly throughout the workday.
• Frequent use of computers, telephones, and standard office equipment.
• Ability to occasionally lift or move up to 25 pounds.
• Ability to assist with resident evacuation during emergencies, if required.
• Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions.

Why Join Our Team?

• Competitive Salary: Starting at $100,000 per year, depending on experience.
• Leadership Opportunity: Take ownership of marketing strategy and community engagement.
• Meaningful Work: Help residents and families discover quality care and rehabilitation services.
• Professional Growth: Collaborate with facility leadership and make a measurable impact on facility success.

Ready to lead our marketing efforts and make a difference? We invite qualified candidates with healthcare marketing experience and a passion for relationship-building to apply today!

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other legally protected status.