Job Description Summary

We are looking for a motivated Marketing Associate to support the planning and execution of marketing activities across Turkey and Central Asia. This is an excellent opportunity for a recent graduate or an early-career marketing professional who wants to develop their skills in a global healthcare technology environment.

Reporting to the TCA Marketing Manager, you will work closely with sales teams and cross-functional stakeholders to support marketing campaigns, customer events, product launches and market research. You will help turn marketing plans into effective activities that increase customer awareness and support business growth.

Job Description

We are looking for a motivated Marketing Associate to support the planning and execution of marketing activities across Turkey and Central Asia. This is an excellent opportunity for a recent graduate or an early-career marketing professional who wants to develop their skills in a global healthcare technology environment.

Reporting to the TCA Marketing Manager, you will work closely with sales teams and cross-functional stakeholders to support marketing campaigns, customer events, product launches and market research. You will help turn marketing plans into effective activities that increase customer awareness and support business growth.

Roles and Responsibilities

• Support the execution of regional marketing plans and campaigns in coordination with the Marketing Manager and sales teams.
• Assist in organizing customer events, trade shows, webinars and other marketing activities, including coordination with internal teams and external suppliers.
• Support the preparation and localization of marketing materials, presentations and customer communications.
• Help execute digital marketing and social media activities in collaboration with relevant teams.
• Assist with product launches and commercialization activities, including the preparation of sales enablement materials.
• Support lead generation activities and help track campaign performance and marketing metrics.
• Coordinate administrative and operational aspects of marketing projects, including timelines, purchase requests, invoices and event logistics.
• Work with regional and global teams to ensure marketing activities and materials are aligned with company guidelines and applicable requirements.
• Collaborate with modality teams to review, update and develop content for the regional website, ensuring it is accurate, engaging and aligned with marketing priorities.

 

Required Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, Engineering, Biomedical Engineering or a related field.
• Recent graduate or up to 2 years of experience in marketing, communications, business development or a related field.
• Strong written and verbal communication skills in Turkish and English.
• Good organizational skills and attention to detail.
• Ability to manage multiple tasks and follow through on commitments.
• Proficiency in Microsoft Office applications, particularly PowerPoint and Excel.
• A collaborative mindset and willingness to work with cross-functional teams.
• Curiosity, a proactive attitude and a willingness to learn.

Preferred Qualifications

• Internship or work experience in marketing, event coordination, digital marketing or a related area.
• Interest in healthcare, medical technology or the healthcare industry.
• Familiarity with digital marketing platforms, social media or content creation.
• Experience working with sales teams or supporting customer-facing activities.
• Basic analytical skills and an interest in measuring marketing performance.
• Ability to adapt to a fast-paced, international working environment.

About GE HealthCare

GE HealthCare is a leading global medical technology and digital solutions innovator. We enable clinicians to make faster, more informed decisions through intelligent devices, data analytics, applications and services. We work with healthcare providers and partners around the world to help improve productivity and outcomes for patients.

Additional Information