Summary:

The Lead Specialist, Marketing Communications drives operational excellence in marketing communications across Neurovascular (NV) APAC while leading strategic regional campaigns, digital communications, and knowledge-sharing initiatives. The role is responsible for improving communication effectiveness, enabling best-practice sharing across markets, and supporting therapy awareness, customer engagement, and business growth objectives.

What You Will Do:

• Develop and execute marketing communication plans and campaigns for NV APAC
• Streamline and support marketing collateral development, approval, localization, and distribution processes for each market in APAC
• Build and maintain the APAC Marketing Knowledge Hub and repository that includes marketing best practices, growth-driving resources, campaign toolkits, competitor insights, industry news and content archives
• Establish communication templates, standards, and governance to ensure consistency and execution quality across the region
• Facilitate knowledge sharing across APAC markets and promote adoption of successful initiatives
• Drive impactful regional marketing campaigns that support therapy awareness and business growth and drive campaign adoption across APAC markets
• Develop integrated campaign plans, messaging frameworks, and communication toolkits
• Partner with regional and country stakeholders to ensure effective execution and adoption and support local marketing campaigns in key APAC markets
• Develop and implement an APAC LinkedIn marketing communication strategy so as to support business growth and increased engagement
• Support communication planning and execution (promotional content, event communication plans, post-event reporting) for conferences, congresses, workshops and customer events
• Lead APAC-wide World Stroke Day initiatives and develop regional messaging, campaign assets, and activation toolkits
• Manage partnership with external agencies and vendors relationships to ensure quality, timely, and cost-effective delivery of communication initiatives

What you need:

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, Journalism, or a related discipline
• Minimum 5 years of experience in marketing communications, digital marketing, corporate communications, or a related field
• Experience developing and executing regional marketing campaigns across multiple countries and stakeholder groups
• Strong project management skills with demonstrated ability to manage multiple priorities and deadlines
• Excellent written, verbal, and presentation communication skills
• Proven ability to work effectively across cross-functional and multicultural teams
• Proficiency in Microsoft Office applications and digital marketing/communication platforms

Preferred Qualifications

• Experience within healthcare, medical technology, life sciences, or other regulated industries
• Experience managing digital and social media communication strategies
• Familiarity with content management systems, marketing automation tools, and campaign analytics
• Experience collaborating with multiple country teams