Role: Journey Content Executive

Location: London, United Kingdom

About the role: 

The Journey Content Executive is responsible for the planning, briefing, and oversight of content that supports customer journeys across Client's paid and owned channels. Working closely with the Brand and Content Manager, Omnichannel team, and external creative partners, you'll translate audience insight and campaign priorities into high-quality, performance-driven content.

This role blends strategic thinking with hands-on delivery. You'll manage content calendars, run channel audits, oversee third-party agencies, and use data to inform what gets made and how it performs — with an eye on emerging AI-driven discovery as the content landscape evolves.

What you will be doing: 

Strategy and Planning

• Develop and execute a content strategy that supports customer journey requirements across paid and owned channels, including SEO
• Partner with Omnichannel and Media teams to understand audience testing strategies and define the right message, for the right person, at the right time
• Maintain and update the content calendar alongside the Content Executive, aligned to campaign and brand priorities
• Conduct regular content audits across channels to ensure accuracy, brand consistency, and relevance

Briefing and Execution

• Create clear, insight-led creative briefs and deliverable lists for the Creative Studio, ensuring high-quality, engaging content output
• Work with the Omnichannel team to identify optimal messaging for different audience personas, shaping the briefing process
• Manage third-party creative partners through the full briefing, review, and amends cycle, maintaining clear and consistent communication
• Oversee content assets optimised for SEO, in collaboration with Omnichannel, CRM, and Digital Product teams

Emerging Channels and Optimisation

• Lead exploration into how content can be optimised for LLMs and AI-driven discovery journeys, identifying best practices for future SEO performance
• Support A/B testing of content variants across channels, using performance data to inform iterations

Performance and Reporting

• Track delivery against content KPIs and benchmarks, contributing to regular reporting and analysis
• Monitor content performance across channels and surface insights to inform future content development
• Support the Brand and Content Manager in identifying optimisation opportunities based on testing and performance data

Stakeholder and Partner Management

• Build and maintain strong relationships with creative agencies, external partners, and cross-functional marketing colleagues
• Drive strategic alignment across Media, Brand, Communications, and Creative teams to support cohesive omnichannel journeys
• Share content best practice and emerging trends through knowledge-share sessions and team training

Budget Administration

• Raise purchase orders and process invoices, ensuring all creative costs are accurately logged in Group systems
• Maintain and manage content on the Brand Portal and asset management system, ensuring accurate tagging for efficient reuse 

What you need to be great in this role: 

• Experience managing third-party creative agencies to deliver high-quality branded content across multiple channels
• Solid understanding of paid and owned content channels, including CRM, SEO, social, display, and PPC
• Grounded knowledge of SEO principles and best practices, with an emerging awareness of LLM-driven content discovery
• Experience working with Microsoft Dynamics or a comparable CRM platform to support campaign execution
• Strong stakeholder management skills — you build relationships quickly, communicate clearly, and can influence across teams
• Highly organised and proactive, with the ability to manage multiple workstreams and competing deadlines without dropping the detail
• Sharp attention to detail, with a consistent focus on brand alignment and content quality
• A customer-centric mindset — you think about the end user and what will resonate at each stage of their journey
• Comfortable working in a collaborative, cross-functional environment, fully remote
• Experience supporting project-level budget tracking and financial administration, including purchase orders and invoice processing
• Proficiency with Gen AI tools relevant to content creation, briefing, and optimisation
• Experience building personal AI workflows to improve efficiency and output quality
• Genuine curiosity about how AI is reshaping content discovery and SEO — and the ability to translate that into practical recommendations
• Agentic approach to content planning: able to break down complex briefs, identify the most efficient path to quality output, and adapt as priorities shift
• Ability to critically evaluate AI-generated content and apply clear editorial judgement

Req ID: 18819

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