Senior Business Analyst — Digital Marketing

We’re looking for a Senior Business Analyst with a strong digital marketing background to work with one of our global clients in the agribusiness sector — an international client that will enable working within a multicultural team with countries such as the US, Switzerland, India, and Brazil. If you have experience in software development, are fluent in the language of marketing, speak English with ease, and have found your calling in connecting business strategy to engineering execution, this position is made for you.

Your Mission

You’ll be embedded in the North American Seeds Routes to Market (RTM) digital ecosystem — a network of marketing portals, CMS-powered websites, CRM platforms, and analytics solutions that connect the brand with distributors, farmers, and partners across North America.

Your job goes beyond translating business vision into technical requirements: you’ll bring your own marketing perspective to the table, challenge assumptions with data, propose ideas around acquisition, activation, and retention, and define success through clear objectives and OKRs. The best outcome here is a client who feels they gained a strategic partner — not just someone who takes notes.

Day-to-day, you’ll work across Google Analytics 4, Salesforce Marketing Cloud (SFMC), Salesforce CRM (SFDC), and web CMS platforms.

Must Have

• 6+ years in IT business analysis, with strong hands-on experience in digital marketing environments
• Solid digital marketing background: you understand funnels (acquisition, activation, retention), know how to read and act on marketing metrics, and are comfortable proposing ideas — not just documenting them
• Experience defining objectives and tracking results through OKRs or similar goal-setting frameworks in digital marketing contexts
• Hands-on experience with Google Analytics 4 and at least one of the following: SFMC, SFDC, web CMS
• Background in software development — you understand what it takes to turn requirements into code, and you use that to write better specs
• Solid agile skills: backlog grooming, sprint planning, standups, retrospectives
• Ability to produce clear, actionable documentation: user stories, data mapping, process flows, business rules
• Fluent English — written and spoken. All stakeholder interactions are in English, daily
• High soft skills: this role involves navigating senior, opinionated stakeholders. You know how to absorb, structure, and return with concrete proposals — not conflict

Nice to Have

• Technical knowledge in Drupal, cloud platforms, Salesforce Marketing Cloud (SFMC), or ETF integrations
• Experience with North American digital marketing strategies or route-to-market setups
• Background in agribusiness, CPG, or agriculture technology
• Familiarity with cross-functional integration testing and QA processes
• Experience using analytics data to inform product decisions
• Exposure to CI/CD environments