Sobre esta vaga de Integrated Media Planner na Basis
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This position will be responsible for developing and monitoring media plans. This role will be responsible for managing media fundamentals education while stewarding media execution for a suite of Basis clients. You will contribute by:
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Leveraging a strong understanding of the digital media landscape and the latest Basis products and solutions to craft strong media planning recommendations tied to the overarching strategy
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Delivering integrated media plans considering all media channels based on clear rationale
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Maintaining an understanding of all syndicated media tools and how they can contribute to the planning task at hand
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Collaborating with analytics team to ensure media strategies and reporting insights/deliverables are aligned to business objectives and measures of success
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Negotiating with vendors to secure the best inventory and pricing available for our clients
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Providing guidance and assist in shaping Key Performance Indicators (KPI’s) for strategic media plans
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Cultivating strong internal relationships with associate media planners, ad operations, campaign analytics, and search and social media buyers.
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Operating with a solutions-oriented approach and a high degree of client servicing
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Contributing to high levels of campaign performance, client satisfaction, and retention, while working alongside the VP and Director of Integrated Client Solutions and Client Development team members
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Managing insertion orders (IO's), post-IO media plan revisions, and the approval of all publisher IO's for each campaign
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Actualizing campaigns to ensure campaign budgets and KPI's are met and delivered in full
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Assisting Finance in billing executions and discrepancies
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Completing traffic sheets and assisting with gathering creative assets and instructions as needed
WHAT YOU BRING TO THE TABLE
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2+ years of experience in digital media planning and buying
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Understanding and interest in programmatic media and real-time bidding
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Experience working alongside a Demand Side Platform
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Strategic thinking and proactive client service skills
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Strong written and verbal communication skills
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Strong issue resolution and problem-solving capabilities
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Ability to work well in a cross functional team environment
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Passion for staying current with the latest research and media tools to guide recommendations
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Intermediate to Advanced Excel and PowerPoint skills
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Commitment to creating inclusive, respectful environments where all voices are valued and supported.
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Thoughtful approach to collaboration, design, and decision-making that prioritizes equity, access, and continuous learning.
BONUS POINTS
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Hands on DSP buying experience
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Previous holistic media planning experience
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Experience working with a 3rd party ad server
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Experience in digital reporting dashboards such as Datorama
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Experience in holistic media planning with a focus on search and social
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Basis Certified