Parques Reunidos is a leading international operator of leisure and entertainment destinations with more than 50 years of experience in the industry. Every year, millions of guests enjoy authentic, memorable experiences across our diverse portfolio of over 30 parks.

Our footprint spans nine countries in Europe , encompassing a broad range of attractions: from theme and water parks to animal parks, aquariums, family entertainment centers, and resort accommodations. This unique combination allows us to create meaningful connections with visitors of all ages while delivering high-quality, safe, and sustainable entertainment.

We are currently looking for a:

Roles & Responsibilities:

Based at our HQ in Madrid, this is a temporary maternity leave cover.

This role defines and drives the overarching InPark revenue growth strategy across all key business lines, including F&B, Merchandising, Photo, Games and Other with a strong focus on maximizing per capita spend and total revenue. It ensures a holistic and data-driven approach to in-park monetization, identifying cross-business opportunities and synergies that enhance guest experience and commercial performance.

The position combines strategic leadership and operational oversight, playing a critical role in shaping the InPark roadmap, setting financial targets, and driving sustainable growth through innovation, partnerships, and continuous optimization.

This role also focus the InPark revenue strategy across Photo and Games businesses, maximizing per capita spend and total revenue contribution. It ensures strong performance through data-driven decision-making, cross-functional collaboration among the parks of the group, and effective management of external partners.

Key Responsibilities:

• Define and lead the overall InPark commercial strategy across F&B, Merchandising, Photo, and Games, ensuring alignment with company growth objectives.
• Drive per capita (percap) growth and total revenue by identifying cross-selling opportunities and synergies across all in-park revenue streams.
• Lead the design, launch, and supervision of strategic initiatives to improve monetization, guest journey, and conversion across multiple business lines.
• Own the end-to-end InPark budgeting process, including revenue targets, percap assumptions, and strategic planning across all categories.
• Monitor and analyze performance KPIs across business lines (percap, revenue, conversion), translating insights into actionable growth initiatives.
• Act as a central point of coordination between functions (parks, F&B, merchandising, operations, finance) to ensure consistent execution of InPark strategy.
• Identify and prioritize growth levers (pricing, bundling, upselling, product innovation, digitalization) to unlock incremental revenue opportunities.
• Oversee and collaborate with external providers (Photo & Games), ensuring performance, innovation, and alignment with overall InPark strategy.
• Drive a test-and-learn culture, implementing pilots and scaling successful initiatives across parks and business lines.
• Ensure a strong balance between revenue growth and guest experience, embedding customer-centric thinking into all initiatives.

 Experience and Qualifications:

• Education: Bachelor’s degree in Business Administration, Economics, Engineering or related field (MBA is a plus).
• Experience:
  • Proven experience managing P&L or revenue-based KPIs (preferably percap-driven businesses).
  • Experience working with or managing external partners/providers.
  • Experience in leisure, retail, hospitality, or similar consumer-driven industries is a strong plus.
    
• Technical Skills:
  • Strong analytical and financial modeling skills.
  • Advanced Excel / data analysis capabilities.
  • Strong understanding of revenue drivers, pricing, and commercial levers.
    
• Languages:
  • English (fluent)

Spanish (fluent)

Our Commitment to Diversity, Equity, and Inclusion

We are committed to building a workplace where diversity, equity, and inclusion are at the core of everything we do. We believe that varied perspectives fuel innovation and strengthen collaboration, and we strive to create an environment where everyone feels respected, supported, and empowered to contribute their unique talents.

We welcome applicants from all backgrounds and experiences. Regardless of race, ethnicity, gender identity, sexual orientation, age, disability, religion, or any other dimension of diversity, you will find a culture that values and celebrates individuality. If you share our commitment to inclusion and equity, we encourage you to apply.