Why USAA?

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful.

We are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs.

The Opportunity

Our Growth Strategy Lead directs the development of marketing growth strategies that align member needs, business objectives, and marketing capabilities to drive sustainable growth and member value. Partners across Audience Strategy, Lifecycle Marketing, Media, Brand, Analytics, Martech, and business teams to identify growth opportunities, prioritize investments, and develop integrated marketing strategies. Leverages data, insights, and experimentation to inform strategic recommendations, improve marketing effectiveness, and support business outcomes.

We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Plano, TX or Charlotte, NC.

Relocation assistance is available for this position.

What you'll do:

• Identifies, assesses, and prioritizes member and business growth opportunities that align with association and marketing objectives.
• Develops strategic frameworks and recommendations that assess growth opportunities based on member needs, business impact, strategic value, investment requirements, and expected outcomes.
• Develops integrated growth strategies that connect Audience, Lifecycle, Paid Media, Brand, Creative and other Marketing capabilities in support of association priorities.
• Develops investment recommendations that optimize Marketing resources and balance near-term performance, long-term member value and business objectives.
• Partners with Analytics and business stakeholders to establish measurement approaches that assess marketing effectiveness, incremental impact and business outcomes.
• Leverages performance insights, experimentation, and data-driven learning to refine strategies, improve decision-making, and inform future growth.
• Identifies opportunities to leverage data, Martech, AI, and emerging capabilities to improve Marketing effectiveness, member growth, and business performance.
• Monitors market, member, and industry trends and incorporate insights into strategic recommendations and long-term growth planning.
• Builds partnerships across Marketing and other business teams to align stakeholders and advance strategic growth initiatives.
• Serves as a strategic advisor by synthesizing complex information into clear recommendations, investment tradeoffs, and emerging opportunities.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

What you have:

• Bachelor's degree; OR 4 years of relevant education and/or experience.
• 8 years of experience in audience strategy, personalization, product marketing, lifecycle marketing, customer strategy, or related discipline.
• Experience developing customer or audience strategies using behavioral data, customer insights, research, and business needs.
• Deep understanding of audience segmentation, personalization, and audience activation.
• Experience leveraging data, Martech, AI, and related capabilities to inform marketing strategy, decision-making, and customer engagement.
• Proven ability to translate complex member and business information into strategic frameworks and actionable decisions.
• Demonstrated ability to influence stakeholders and communicate effectively across functions and leadership levels.

Compensation range: The salary range for this position is: $127,310 - $243,340.

USAA does not provide visa sponsorship for this role. Please do not apply for this role if at any time (now or in the future) you will need immigration support (i.e., H-1B, TN, STEM OPT Training Plans, etc.).

Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location.

Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.

The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.

Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.

For more details on our outstanding benefits, visit our benefits page on USAAjobs.com.

Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.

USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.