Job Description

Role Overview
We are seeking a Growth Marketing Executive who combines hands-on paid acquisition experience with a strong understanding of customer needs. In this role, you will work directly with clients to understand their business objectives and translate those insights into actionable marketing initiatives that drive measurable growth.

Key Responsibilities

- Develop and execute customer acquisition initiatives across search and other relevant digital channels.
- Manage Google Ads campaigns, continuously identifying opportunities to improve traffic quality, leads, and conversions.
- Review customer journeys and campaign results to identify gaps and opportunities for growth.
- Meet with clients to understand their business, target audience, marketing priorities, and key concerns.
- Translate client objectives into actionable campaign plans and recommendations.
- Experiment with different keywords, messaging, audiences, and landing page approaches to improve results.
- Analyse campaign and conversion data to determine what is working and where improvements can be made.
- Collaborate with internal teams on campaign execution, content, creatives, and landing page requirements.
- Support SEO initiatives where relevant to strengthen overall search visibility.

Requirements

- Hands-on experience managing SEM campaigns, particularly Google Ads, is required.
- Comfortable analysing campaign data and making optimisation decisions based on performance.
- Able to communicate confidently with clients and understand their business requirements.
- Good understanding of digital customer acquisition and conversion funnels.
- Knowledge or practical experience in SEO is preferred.
- Experience in a digital marketing or advertising agency is an advantage, but not essential.
- Organised, analytical, and comfortable managing multiple campaigns or client accounts.