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The opportunity

We are looking for a Global Segment Marketing Lead  to strengthen our market- and customer-driven approach to growth within the Global Marketing team of the Transformers Business Unit.

In this role, you will connect market and industry dynamics with our portfolio and capabilities, working closely with industry leaders and Product Management to understand customer applications, evolving needs, buying priorities, and where our solutions can create differentiated value.

You will lead the development of segment- and application-specific value propositions and marketing strategies, translating market insights into clear value-selling points, differentiated positioning, and compelling marketing assets.

The role requires a strong customer- and market-oriented mindset and the ability to move from understanding markets and customer needs to defining where and how we compete, differentiate, and deliver value.

How you will make an impact

• Partner with industry leaders and market experts to build a deep understanding of customer applications, industry ecosystems, emerging trends, and the role our portfolio plays within them.
• Lead the development of customer value propositions for key segments and applications, translating portfolio capabilities into differentiated customer outcomes and business value.
• Build a structured understanding of customer needs, pain points, buying criteria, decision-makers, and buying journeys, ensuring marketing priorities are anchored in real market demand.
• Translate segment strategies into clear marketing frameworks, defining target customers, positioning, key messages, value-selling points, and thought-leadership priorities.
• Work closely with the Communications team to ensure a consistent messaging framework, while adapting narratives and content to different audiences and purposes, from customer-facing communications to thought leadership.
• Collaborate with Product Management to connect market needs and customer value with portfolio positioning, product launches, and growth initiatives.
• Equip Sales and customer-facing teams with compelling customer value narratives and segment-specific marketing tools that enable stronger, value-based customer conversations.
• Define meaningful KPIs to measure the effectiveness of segment marketing strategies and continuously refine priorities based on market feedback and business impact.

Your background

• Degree in Marketing, Business, Engineering, Economics, or a related discipline.
• Strong experience in B2B marketing, strategic marketing, segment marketing, business development, or commercial strategy, ideally within an industrial, energy, infrastructure, or technology environment.
• Strong market and commercial orientation, with the ability to understand complex industries, customer applications, value chains, and business models.
• Demonstrated ability to develop market segmentation, customer insights, value propositions, positioning, and go-to-market strategies.
• Strong analytical and strategic thinking, combined with the ability to turn strategy into actionable priorities.
• Excellent communication skills, with the ability to engage effectively with both technical and commercial stakeholders.
• Comfortable operating in a global, cross-functional environment, navigating multiple segments and stakeholders with different levels of maturity and market dynamics.
• Excellent English knowledge
• 15% willingness to travel

More about us

We believe great work thrives in an environment where people feel genuinely supported and fairly rewarded. Our benefits are designed to create real value for every individual – fueling engagement, performance, and growth. By prioritizing well‑being, we build a work place where personal and organizational success grow together.

The minimum salary for this position in the location specified is as follows:

• Italy: starting from: 44,800 € gross annual

The final offer will be based on candidate location, skills and qualifications, experience, and aligned with internal pay structures.

Our benefits offering for this role generally includes: 

• Incentive Plan, Lunch tickets, Health Insurance, Pension Fund, Welfare, Flexible working hours, Hybrid work model, Well-being platform, Family Care Benefits, Parking and Partnerships (gyms, sports centers, stores). 
• Applicable CBA: Metalmeccanico

Accessibility and reasonable accommodation

Qualified individuals with a disability may request a reasonable accommodation if you are unable or limited in your ability to use or access the Hitachi Energy career site as a result of your disability. You may request reasonable accommodations by completing a general inquiry form on our website. Please include your contact information and specific details about your required accommodation to support you during the job application process.

This is solely for job seekers with disabilities requiring accessibility assistance or an accommodation in the job application process. Messages left for other purposes will not receive a response.

Use of Al and automated tools in recruitment

As part of our recruitment process, Hitachi Energy uses digital and automated tools, including Al-supported solutions, to assist with activities such as application screening, job matching, and interview scheduling. These tools are designed to support our recruiters and do not replace human decision-making. Candidate data is processed in accordance with applicable data protection and employment laws as well as Hitachi's Global Data Privacy Notice.

Background Screening and Security Checks

As part of the hiring process, Hitachi Energy conducts pre-employment background checks that may include verification of employment history, education, criminal records, and other relevant information, in accordance with applicable laws.

For certain roles—particularly those involving access to sensitive information, financial responsibilities, client data, regulated environments, or security-sensitive functions—additional or more comprehensive background or security screenings may be required. These may include, but are not limited to, enhanced criminal history checks, credit history reviews (where legally permissible), sanctions screening, or other due diligence measures aligned with the responsibilities of the position.

The scope and depth of any background or security review will be determined based on the nature of the role and business necessity, and will always be conducted in compliance with applicable federal, state, and local laws. Candidates will be notified and, where required, asked to provide consent prior to the initiation of any such checks.