Proto is a new innovation consultancy that helps companies in the face of disruption. We exist to help incumbents and startups understand what makes them meaningful and create new relevance in rapidly changing contexts. We partner with our clients to set visions for their future offerings at the intersection of technology, brand purpose, and human behavior. We design bespoke, actionable outputs – business models, brand identity systems, prototypes, and pilot programs – that accelerate a client's transformation and the path to commercial success.