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The Position

OVERVIEW / SUMMARY

The Solutions Marketing & Product Manager bridges the gap between the localized global strategy and the local execution. The primary purpose is to drive customer-centricity by managing the local rollout of integrated omnichannel campaigns, ensuring content is tailored to local customer personas - including orchestrating Account-Based Experience (ABX) activities.

The role acts as a strategic "Gatekeeper" and "Content Owner" for the affiliate, shifting the organization from a reactive product-push approach to a proactive, solution-oriented market focus.

Is responsible for the strategic positioning (product strategy) and lifecycle management of the local product portfolio to ensure economic success and long-term competitive advantages. Additionally, acts as a central specialist and liaison to global teams, who significantly supports and enables local sales through well-founded product training and the cross-functional development of holistic laboratory solutions.

KEY ACCOUNTABILITIES & RESPONSIBILITIES

Omnichannel Orchestration: Accountable for the end-to-end roll-out of holistic campaigns and final decision-maker for the local channel mix.

Resource Allocation: Execute prioritization and allocation of marketing resources and OPEX budget, ensuring strict alignment with the local marketing plan and affiliate business objectives.

Content Authority: Acts as the local "Content Owner," ensuring all adapted assets provide necessary local context and comply with PCAP (Positioning, Claims, and Prompts) and regulatory standards.

Solution Tailoring: Localizes narratives and value propositions for specific customer personas and local tenders to ensure market relevance.

Event Excellence: Drives the strategic planning and operational execution of all local customer events and congresses.

Sales Engagement: Ensures high sales force alignment with marketing activities 

Performance Tracking & Communication: Continuously monitors campaign KPIs, ensuring the active communication of results and data-driven insights to both local and global stakeholders.

Conflict Management: High responsibility for managing competing interests between different product areas (Core Lab, Mol/Path, NPC) regarding internal resources and event schedules.

Product Management: Oversees end-to-end product activation in strict compliance with the country-specific "Launch List." Orchestrates phase-in/phase-out initiatives and leads forecasting and bottleneck management to ensure seamless market availability.

Global-to-Market Product Interface: Serves as the primary point of conduct to Global Lifecycle Teams, ensuring local market insights inform global product development while maintaining rigorous alignment on execution.

Marketing Notification & Data Integrity: Accountable for the precise delivery of marketing notifications and the localization of technical content. 

Technical Tender Support: Architects the technical skill-set within the team to provide product expertise, ensuring the sales organization is equipped to win complex tenders and support with responses to tender and sales requirements.

Capability Building & Process Excellence: Champions the continuous optimization of product management processes to drive end-to-end efficiency.

Knowledge Sharing and Subregional Collaboration: Active participation in regional and sub-regional Communities of Practice, driving cross-border knowledge exchange and strengthening the affiliate’s influence within the wider network.

STAKEHOLDER MANAGEMENT

Maintain strong relationships with key internal and external stakeholders, including the global Marketing organization (especially the Solutions Marketing Team), Global Life Cycle Teams, Affiliate Quality Head and Regulatory Functions, Sales and Finance, Selected Customers and KOLs. 

FINANCIAL SCOPE & BUDGET RESPONSIBILITIES

Financial Performance

• Accountable for achieving T0 and business plan (short-term and long-term relevant targets)
• Key KPIs: Annual T0 and Business Plan targets

Budget Management

• Accountable for proposing marketing budget, and managing allocated budget
• Ensures strong rationale for ROI across all departmental investments 
• Key KPIs: Marketing Budget, OPEX Budget, ROI

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.